How to run a memorable webinar
1. What’s covered today 2. Facilitators & presenters
3. Clarifying objectives4. Engaging your audience5. Identifying main messages
Today’s agenda
Webinars: learning events that pursue specific learning objectives: pre-prepared content is shared by one or more presenter.
Webcasts: live-streams of events. Webcasts pursue mainly information-sharing purposes and are usually one-way communication modules.
Web conferences: meetings that bring together colleagues from different duty stations using online technology. Web conferences pursue process goals.
Technology Engaging webinarsNot covered today
Define clear objectives
Engage your audience
Know your main messages
1. What we will cover today 2. Facilitators & presenters
3. Clarifying objectives4. Engaging your audience5. Identifying main messages
The facilitator The presenter
Important facilitator tasks: before, during and
after webinars
Choose a platform
Know the system
Train presenter
Before
Coordinate promotion
Organize other logistics
Before
Open webinar
Work behind the scenes: technical issues, questions and polls
During
Close webinar
Ensure follow-up
After
I-Design
Technology
Lack of audience feedback
Energy drain
Online presentations: some common issues
1. What we will cover today 2. Facilitators & presenters
3. Clarifying objectives4. Engaging your audience5. Identifying main messages
Define clear objectives
Created with: tagxedo.com
Define the outcomes – what is going to change:
- knowledge- skills- attitudes
Most adults don’t learn much from a 40min PowerPoint presentation.
1. What we will cover today 2. Facilitators & presenters
3. Clarifying objectives4. Engaging your audience5. Identifying main messages
What do you do to engage your audience?
Who is your audience?
Prior knowledge – pre-readings?
Balance between what the audience wants to know / what the presenter has to say.
Sounds familiar?
People remember the beginning and the end.
Can you share a memorable opening of a presentation?
What is your starting question?
What is your last statement; your last slide?
Questions for the presenter
Design for interaction
• Ask open questions throughout the webinar.
• Facilitator reads (selected) responses – presenter reacts.
Design for interaction
• Design polls with presenter; facilitator launches polls.
• Design short exercises for the webinar. Ask for feedback on task.
Visualize main messages
For your main messages: change the pattern
Telling stories
Telling Tales: Steve Denning on storytelling
Storytelling Guideline on Teamworks
Some last tips:
Have more than one presenter.Design the webinar as a dialogue.Refer to slide content without reading.Speak slower than usual.
Some last tips:
Build engagement elements in script.Build pauses in script.Use gestures.Have fun.
1. What we will cover today 2. Facilitators & presenters
3. Clarifying objectives4. Engaging your audience5. Identifying main messages
Define clear objectives
Thank you!
Let’s get there first where others will get eventually.