How to run a memorable webinar

1. What’s covered today 2. Facilitators & presenters

3. Clarifying objectives4. Engaging your audience5. Identifying main messages

Today’s agenda

Webinars: learning events that pursue specific learning objectives: pre-prepared content is shared by one or more presenter.

Webcasts: live-streams of events. Webcasts pursue mainly information-sharing purposes and are usually one-way communication modules.

Web conferences: meetings that bring together colleagues from different duty stations using online technology. Web conferences pursue process goals.

Technology Engaging webinarsNot covered today

Define clear objectives

Engage your audience

Know your main messages

1. What we will cover today 2. Facilitators & presenters

3. Clarifying objectives4. Engaging your audience5. Identifying main messages

The facilitator The presenter

Important facilitator tasks: before, during and

after webinars

Choose a platform

Know the system

Train presenter

Before

Coordinate promotion

Organize other logistics

Before

Open webinar

Work behind the scenes: technical issues, questions and polls

During

Close webinar

Ensure follow-up

After

I-Design

Technology

Lack of audience feedback

Energy drain

Online presentations: some common issues

1. What we will cover today 2. Facilitators & presenters

3. Clarifying objectives4. Engaging your audience5. Identifying main messages

Define clear objectives

Created with: tagxedo.com

Define the outcomes – what is going to change:

- knowledge- skills- attitudes

Most adults don’t learn much from a 40min PowerPoint presentation.

1. What we will cover today 2. Facilitators & presenters

3. Clarifying objectives4. Engaging your audience5. Identifying main messages

What do you do to engage your audience?

Who is your audience?

Prior knowledge – pre-readings?

Balance between what the audience wants to know / what the presenter has to say.

Sounds familiar?

People remember the beginning and the end.

Can you share a memorable opening of a presentation?

What is your starting question?

What is your last statement; your last slide?

Questions for the presenter

Design for interaction

• Ask open questions throughout the webinar.

• Facilitator reads (selected) responses – presenter reacts.

Design for interaction

• Design polls with presenter; facilitator launches polls.

• Design short exercises for the webinar. Ask for feedback on task.

Visualize main messages

For your main messages: change the pattern

Telling stories

Telling Tales: Steve Denning on storytelling

Storytelling Guideline on Teamworks

Some last tips:

Have more than one presenter.Design the webinar as a dialogue.Refer to slide content without reading.Speak slower than usual.

Some last tips:

Build engagement elements in script.Build pauses in script.Use gestures.Have fun.

1. What we will cover today 2. Facilitators & presenters

3. Clarifying objectives4. Engaging your audience5. Identifying main messages

Define clear objectives

Thank you!

Let’s get there first where others will get eventually.