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How to make epic content with the simple

6 Ws

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@axonnmedia

Why?

Identify your objectives with content right at the beginning and revise on a regular basis as your goals change.

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@axonnmedia

What?

What your content is about is determined by your audience. For example a corporate audience may appreciate content that is more sleek and direct, while young consumers prefer fun content.

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@axonnmedia

Who?

Your audience determines your sharing channel on social media. Making the content fit the audience is essential.

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@axonnmedia

When?

During persona research, identify when your audience is most likely to share your content, and plan publishing times around these preferences.

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@axonnmedia

Where?

All social outlets have their own audience. Most people are on Twitter and Facebook, but LinkedIn is ideal for B2B content.

@axonnmedia

@axonnmedia

How?

Whether you create content in-house or outsource to a content marketing company, think carefully about your needs and objectives.

@axonnmedia

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