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Creating good content is hard enough without all of the rules attached to it. The angst of whether it will get the views it needs or whether people are going to share it is a constant in every marketer’s thoughts. These six simple Ws (who, what, where, when, why and how) will set the basis for the perfect content and rid you of the worry that comes with content creation. Click, enjoy, share and let us know your thoughts! twitter.com/axonnmedia [email protected] +44 (0) 207 517 2200 www.axonn.co.uk You can also subscribe to our weekly newsletter to be kept up to date with the latest in content marketing: go.axonn.co.uk/newsletter
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@axonnmedia
How to make epic content with the simple
6 Ws
@axonnmedia
@axonnmedia
Why?
Identify your objectives with content right at the beginning and revise on a regular basis as your goals change.
@axonnmedia
@axonnmedia
What?
What your content is about is determined by your audience. For example a corporate audience may appreciate content that is more sleek and direct, while young consumers prefer fun content.
@axonnmedia
@axonnmedia
Who?
Your audience determines your sharing channel on social media. Making the content fit the audience is essential.
@axonnmedia
@axonnmedia
When?
During persona research, identify when your audience is most likely to share your content, and plan publishing times around these preferences.
@axonnmedia
@axonnmedia
Where?
All social outlets have their own audience. Most people are on Twitter and Facebook, but LinkedIn is ideal for B2B content.
@axonnmedia
@axonnmedia
How?
Whether you create content in-house or outsource to a content marketing company, think carefully about your needs and objectives.
