How to increase walking and cycling ECOMM 2008 Workshop
Paul Curtis & Jorg Kastelic5 June 2008
Advancing Sustainable Transport in Urban areas To promote Energy efficiency
Start & End February 2006 to January 2009
Total budget€1.8m ( Intelligent Energy Europe – STEER)
Lead Partner London Borough of Bromley / LEPT
ASTUTE: Main Objectives• Identify and overcome Barriers
• 10% increase in levels of cycling and walking
• Tried and tested Best Practice Toolkit for sustained application across Europe: 1500 Free DVDs
• Disseminate Best Practice further via ASTUTE Agents in 6 New Member States
• 100 businesses with a Travel Plan (Mobility Plan)
• Equivalent reduction in Co2
• Improved Health – fewer sick days, more alert staff fewer road accidents
Benchmarking Report
• Stakeholder Consultation• 10 Launch events across the EU• New Member States Forum - 17 cities
• Best Practice Collation • Barrier analysis and definition
The 10 ASTUTE Barriers
Definitions
10 Barriers to the uptake of Cycling & Walking
1- Safety and Security Concerns 2- Lack of Infrastructure and Support3- Poor Public Perception and Lack of Awareness4- Inadequate Urban Environment and Design 5- Accessibility and Health Issues
6- Congestion and Air Pollution7- Lack of Public Sector Support
8- Lack of Education and Training 9- Lack of Private Sector Support
10- Inadequate Information
ASTUTE: Barriers• 1) Safety and Security Concerns
Safety relates to the perceived or actual danger encountered whilst cycling on the road, or walking from A to B: ‘Stranger Danger’. Security relates to unsafe storage of bicycles or associated equipment.
• 2) Inadequate InformationAn ‘unreceptive’ target audience due to inadequate and/or conflicting information on alternative modes of transport, and lack of coordination between responsible organisations.
• 3) Inadequate Urban Environment and DesignInfluencing factors such as topography, climate.
ASTUTE: Barriers
• 4) Lack of Infrastructure and Support
Insufficient provision and maintenance of cycle lanes and walking paths. Discontinuous networks and inter changes with other transport modes.
• 5) Poor Public Perception and Lack of Awareness
Walking and cycling not considered a viable transport mode. Habits not successfully challenged by campaigning organisations. Image of cycling and walking unchanged.
ASTUTE: Barriers• 6) Accessibility and Health Issues
Lack of bicycle stands, accessory equipment and shower facilities making cycling less convenient an alternative. Fitness of public insufficient to cycle or walk medium to long distances.
• 7) Lack of Public Sector SupportInitiatives not implemented due to low priority, lack of political support, incompetence and missing inter-departmental cooperation.
ASTUTE: Barriers
• 8) Lack of Private Sector Support
Businesses not briefed on benefits of sustainable transport employed by staff. In-house resources insufficient to maintain travel plan objectives.
• 9) Congestion and Air Pollution
Air pollution makes journeys uncomfortable and unhealthy
for pedestrians and cyclists.
ASTUTE: Barriers
• 10) Lack of Education and Training
Low level of cycle proficiency amongst public and few training courses available
The 44 ASTUTE Sub Barriers
ASTUTE: Sub-barriers
• 1) Safety and Security Concerns– Unsafe routes for cycling/walking– Lack of definite regulations on cycling– Fear of theft or criminal damage to bicycles
ASTUTE: Main Objectives• 2) Inadequate Information
– Lack of information on how to reach destination safely– Lack of information about walking/cycling routes– Lack of convenient signage on walking/cycling routes– Ineffectiveness of promotional campaigns– Lack of information about walking and cycling facilities– Lack of skills to promote walking and cycling amongst
businesses and citizens– Insufficient communication between city departments and
citizens
ASTUTE: Main Objectives
• 3) Inadequate Urban Environment and Design– Lack of penetrability of city areas to walking
and cycling– Low level of importance of pedestrian use
in the city centres– Unattractiveness and low level of quality of
urban environment for walking and cycling– Climatical and topographical barriers
ASTUTE: Main Objectives
• 4) Lack of Infrastructure and support– Lack of integrating existing networks– Ineligible or lack of parking facilities in the city
reduces the modal share– Inadequate public transportation accessibility– Lack of cycle tracks– Lack of facilities of bike using (loaning, storage and
repair facilities)– Lack of maintenance of the infrastructure
ASTUTE: Main Objectives
• 5) Poor Public Perception and Lack of Awareness– Lack of public interest– Public approach of walking/cycling– Low attractiveness of bicycle for longer
journeys (e.g. commuters)– Cultural barriers against cycling
ASTUTE: Main Objectives
• 6) Accessibility and Health– Low level of environmental and health awareness
among citizens– Lack of competence of citizens/organizations and
lack of power to enforce their interests– Exclusion of people reduced
mobility/minority/elderly/residents living areas difficult to access
– Low fitness levels among citizens
ASTUTE: Main Objectives
• 7) Lack of Public Sector Support– Transport policy prioritising private car/public transport– Lack of co-ordination between city departments and NGOs
responsible for walking and cycling– Lack of appreciation of the value of marketing campaigns– Lack of integrated planning of cycling and walking/pedestrian
traffic– Purchasing and keeping political support behind project
ASTUTE: Main Objectives• 8) Lack of Private Sector Support
– Lack of financial incentives to develop a travel plan for employees/school
– Lack of skills to implement actions for sustainable transport– Insensitivity of companies towards employee transport
preferences– Inadequate resources and knowledge by employers to
implement travel plan– Inadequate facilities of walking/cycling in the workplaces
(cycle park, changing room, shower)– Inadequate incentives by employers to encourage
walking/cycling to the workplace
ASTUTE: Main Objectives
• 9) Congestion and Air Pollution– Unbalanced level of utilization on
public transport vehicles
– Level of car traffic and air pollution
– Reduced accessibility for businesses due to congestion
ASTUTE: Main Objectives
• 10) Lack of Education and Training– Lack of cycling and bicycle
maintenance skills
– Children inadequate road safety skills
The ASTUTE Toolkit
Overcoming Barriers – LB Bromley LB Bromley – Barriers
1) Poor public perception and lack of awareness
2) Accessibility and health issues
3) Safety and security concerns
4) Inadequate Information
5) Lack of Private Sector Support