HOW TO CAPTIVATE
OUTDOOR AUDIENCE
Outdoor Media Advertising
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OUTDOOR ADVERTISING MEDIA
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. Outdoor Advertising Boosts Sales by Providing Maximum Exposure. As
consumers our exposure to products on a repetitive basis usually equates to two things: brand familiarization and potential sales.
Maximum exposure is created by purchasing media in the areas most heavily trafficked by your target audience.
IMPORTANCE OF OUT OF HOME ADVERTISING
Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. This advertising
medium offers consistency as well as stability when it comes to delivering brand awareness. It is able to provide more clarity
regarding the focus of the brand.
■ Digital billboard advertising■ Transit advertising■ Lamp post advertising■ Cinema theater screen advertising■ Bench poster advertising■ Mobile advertising
DIFFERENT OUTDOOR ADVERTISING PLATFORMS
OUTDOOR DIGITAL ADVERTISING
Outdoor advertising through digital screens is defined as digital outdoor advertising. The main benefiting fact that these digital screens possess over traditional printed billboards is that the
digital billboards display hundreds of different advertisements within a specified timeframe. Due to the creative boost given to the medium through digital, a highly effective statement can be
delivered through this advertising.
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01
POSITIVE FACTS OF OUTDOOR DIGITAL ADVERTISING
Cost effective
02 Real time trackability
03 Highly interactive mediaEnhanced visual appearance04
Outdoor advertising agencies stick on in delivering outdoor digital advertising solutions for clients that assures high quality and robust digital support for
the advertisement of their brand. Thus better captivating of outdoor audience is assured.
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