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Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Amanda Pehrson @Crocs @amandapehrson

Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

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Presentation: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest Presented by: Amanda Pehrson, Social Media Manager, Crocs, Inc. The rapid growth of social marketing has allowed brands to act as publishers, creating supporting content that supports the mindset and daily interests of their consumers. Pinterest in particular creates fun opportunities for brands to create collectable, visually compelling content that resonates with consumers throughout their busy days. Brands of all sizes will learn how to find, engage, and inspire audiences through compelling Pinterest campaigns and content. www.bdionline.com

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Page 1: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Curate, Captivate, Resonate: Engaging The Right Audience Visually

with Pinterest

Amanda Pehrson @Crocs @amandapehrson

Page 2: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum
Page 3: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum
Page 4: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

•  Help to position ourselves as a four-season brand with over 300 styles to offer •  Influence new consumers that our shoe is the perfect balance between

comfort & style

•  Inspire on-the-go women with visual imagery & video that defines the best wearing occasions for all-day comfort

Page 5: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

culture

The art of a great visual

story. style

authenticity

simplicity

conversation connectedness

Page 6: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

When creating digital content…

Think like an editorial director of a magazine. Great visual content focuses less on a one-time transaction and more on creating a long-term brand halo.

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Brands as content creators.

Page 8: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Brands as content creators.

Page 9: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Bridging the gap to your audience: finding the right partners to help tell your story…

MARTHASTEWART.COM DOMINATES ON PINTEREST •  #1 in unique pinners •  23% growth in unique

pinners •  29% growth in new pins •  38% growth in pins per day

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Companies of all sizes can be great

storytellers.

authenticity

simplicity

conversation connectedness

style

culture

Page 14: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Social media makes everyone a storyteller. Every individual who makes up the parts of your company can help to tell the story.

Page 15: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Even the biggest brands are starting to publish content that looks user-generated.

Page 16: Curate, Captivate, Resonate: Engaging The Right Audience Visually with Pinterest - BDI 12/12/13 Visual Social Communications Leadership Forum

Be a curator.

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Be inspired.

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Thank you!

Amanda Pehrson @Crocs @amandapehrson