Would you call yourself back?
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How to Build a Knock Out Recruiting Presence on LinkedIn…
AgendaWhat makes someone attractive? Why it matters: the future of recruiting 3 steps for owning it Q&A
@seiden • #hiretowin
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And where’s the company in all this?
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How do you build a quality presence?
@seiden • #hiretowin
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How do you build a quality presence? You track visitors’ reactions.
@seiden • #hiretowin
Ajax’s Workforce Marketing Equation
Message Impact =
Reach x Resonance Cost x Effort
@seiden • #hiretowin
Ajax’s Workforce Marketing Equation
Message Impact =
Reach x Resonance Cost x Effort
Many recruiters start and end here. But do you need “viral” reach?
@seiden • #hiretowin
Ajax’s Workforce Marketing Equation
Message Impact =
Reach x Resonance Cost x Effort
UNDERUTILIZED! Increasing resonance = more effectiveness.
@seiden • #hiretowin
Ajax’s Workforce Marketing Equation
Message Impact =
Reach x Resonance Cost x Effort
How can we minimize spend?
@seiden • #hiretowin
Ajax’s Workforce Marketing Equation
Message Impact =
Reach x Resonance Cost x Effort
How can youshare the load across team members?
@seiden • #hiretowin
Set goal 2 3 4 5 6
“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.
@seiden • #hiretowin
Set goal Strategize 3 4 5 6
Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.
@seiden • #hiretowin
“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.
Set goal Strategize Target 4 5 6
@seiden • #hiretowin
Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.
“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.
What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !
Set goal Strategize Target Position 5 6
What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.
@seiden • #hiretowin
What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !
Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.
“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.
Set goal Strategize Target Position Execute 6
What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?
@seiden • #hiretowin
What is the one benefit we are offering that no one else can touch? !Write your profile so your CONTENT + SUBTEXT both reinforce that benefit.
What networks can we win over? !Can you name the job titles, schools, companies who you want to draw talent from? !
Steal from competitors or bring new people into our market? !If you’re going after industry insiders, use jargon. !If you’re bringing in fresh talent, talk about transferrable skills.
“Uplevel” or expand the employee base? !If you’re growing headcount, be more “in your face.” !If you’re replacing talent, be more subtle.
Set goal Strategize Target Position Execute Measure
“Uplevel” or expand the employee base?
Steal from competitors or bring new people into our market?
What networks can we win over?
What is the one benefit we are offering that no one else can touch?
What is the job? Where will we engage with prospects?What is the package?How will we engage the candidate from 1st touch to offer?
Metrics! What activities did we do to bring people in? What were the results? !Use data to make systematic changes to the way you build your profile.
@seiden • #hiretowin
Use this page to help recruiters reach more people with consistent, high quality interactions.
@seiden • #hiretowin
Be yourself. Be your best.
Jason Seiden, CEO Ajax Workforce Marketing [email protected] 888 244-6698 x 700 in/seiden • @seiden
@seiden • #hiretowin
For more, go to talent.linkedin.com
Don’t miss the chance to be
RELEVANT
WARM
ENGAGING
CONSISTENT
HIGHLY VISIBLE
with your talent brand
#hiretowin*|**@hireonlinkedin*
February 26, 2014
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• OnDemand*leadership*and*best*prac=ces*available*24/7*
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