How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
SOCIAL MEDIA AND SOCIAL ENGINEERING
@katieeking
#CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
• Founder of Zoodikers Consulting • 25 years of advising C-suite and
marketers• Saatchi, Aastra, BBC, BT, Cisco, Visa,
Harrods, Orange, Police Federations, Universities, Health Trusts…
• Chairperson of PRCA’s South East Group
• Commentator on social media for BBC TV and radio
• Speaker/moderator at high-profile industry events
Katie King@katieeking
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14
http://www.whitehouse.gov/the-press-office/2014/09/30/presidential-proclamation-national-cybersecurity-awareness-month-2014
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Symantec: Norton 2013 Report @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Four Key Takeaways
The impact of cyber crime
How do cyber criminals exploit social media?
The light and dark side of social media
How to reduce the likelihood of falling victim
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Motivation
Financial
Political
Hacktivism
Noteriety
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Hackmageddon August 2014 Cyber Attacks Statistics @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
The Impact of Cyber Crime
Loss of Trust
Loss of Intellectual Property
Financial Loss – average cost per lost data to a company is $145
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Symantec: Norton 2013 Report @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
2014 TRUSTe UK Consumer Confidence Index @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Who is behind the attacks on organisations?
@katieeking #CyberSec14IBM 2014 Cyber Security Intelligence Index
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Why the increase of cyber crime?
Growth of data
Cloud networks
Popularity of social networks
Internet of Things
BYOD
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
The LIGHT Side Of Social Media
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
The DARK Side Of Social Media
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
The LIGHT Side Of Social Media
The DARK Side Of Social Media
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Social Media and Cyber Crime Threat for Organisations
Network of online relationships
Organisations are seen as collections of individuals
Social media is a platform for cyber criminals to send malware
For example, a user could log onto a social network through their corporate network thus opening a pathway for malware
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Hackmageddon August 2014 Cyber Attacks Statistics @katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
How does social media open doors to social engineering?
@katieeking #CyberSec14
Popularity + growth
Abundance of data and lax privacy
The transition from emails to social media
Requests can appear ‘authentic’ on social media
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
@katieeking #CyberSec14
Protection
Social Media Policy & Education
Cyber security sytem
Evaluation and Contingency
Heightened privacy
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Key takeaways
The new normal
Take action now
Have a policy in place
@katieeking #CyberSec14
How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting
Thank you.
@katieeking #CyberSec14
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