How digital changes our life?
Hello. I’m Thuan Ngo, MD of DNA Digital
former Digital Creative Director of Notch
Question? Pls email to [email protected]
What is advertising?
What is digital?
From interruption to conversation
Why changes? Digital is 2-way-communication
Digital is part of our everyday’s life
Digital is not a channel anymore, it’s our soul
Digital is FUN
Digital is
FAST
Digital is
VIRAL
Thought about digital
BRAND PEOPLE
Stop INTERRUPTING what people are interested in and
start INTERACTING in their daily digital routine
FUN is the key motivation for
users to interact with brands in digital
BENEFITS / FEATURES are
often the key communication info to users.
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Most people use smart phone,
doesn’t mean they want to:
receive your sms
install your app
see your ads
I use Facebook everyday,
doesn’t mean I want to see
your banner
your page
your post (everyday)
This is not about tools or trends!
It’s how much you understand people!
This is about us!
It’s about insight!
4 impacts
Better INSIGHT
Bigger IDEA / CREATIVE
Coller INTERACTION
Journey through touch points
Consuming content is a norm in digital age,
customize different interaction for different touch points are important for a seamless user experience
Richer EXPERIENCE
To sum up… Better INSIGHT
Bigger IDEA/CREATIVE
Cooler INTERACTION
Richer EXPERIENCE
We are not going to talk alone
anymore, We are going to talk in a better way!
Thank you!