HondaLeslie McCausland, Helen Lee, James McCurdy, Michael Stevens, Nomi Cuneo, Danielle Belliveau
Overview
• Founded in 1946 by Soichiro Honda
• 500cc motorcycles (surplus engines from WW2).
Overview
• First North American passenger Car: Honda N600
• 1973 Oil Crisis & 1979 Energy Crisis helped sales
Sale’s Strategy
• Review of sales strategy - Customer Strategy & tailoring the sale• Understanding customer buying process, buyers behavior,
developing a prospect base• Building the customer relationship
Monitoring & Rewarding Success
• Competitive sales board• Approximate monthly quota• Sales monitoring based on commission
Company Rating
Print Measurement Bureau• Total Canadian population: 30,142,000• Number of households who have Hondas: 3,402,600
Autos.ca• Honda Civic vs Hyundai Elantra GT• Honda CR-V vs Toyota RAV4• Hybrid Torture Test• Mega Comparison Test: 2013-2014 Compact Cars
Sales Promotions
http://www.youtube.com/watch?v=p-b3HPGWDFY
Sales Promotions
• News Letters• Local Newspaper Ads• Specials on Website• Kijiji Listings
Recommendations
• Referrals and Relationship Building• Incentive Programs for Customers for Referring a Family
Member or Friend• Mandatory for all Sales Representatives to ask Customers• Utilizing Style Flexing to Accommodate Every
Customers Communication Style • Additional Sources of Advertising specific to Lakeshore
Honda
Sources
• http://www.autos.ca/car-comparisons/comparison-test-2013-honda-civic-vs-2013-hyundai-elantra-gt/?all=1
• http://www.autos.ca/car-comparisons/comparison-test-2013-honda-cr-v-lx-awd-vs-2013-toyota-rav4-xle-fwd/?all=1
• http://www.autos.ca/car-comparisons/comparison-test-hybrid-car-gridlock-torture-test/?all=1
• http://www.autos.ca/car-comparisons/comparison-test-2013-2014-compact-cars/?all=1
• http://pictures.dealer.com/l/lakeshorehondatc/1326/342be451a8e9d98a20254f10f146518bx.jpg
• http://www.lakeshorehonda.com/specials/new.htm• http://www.youtube.com/watch?v=p-b3HPGWDFY• John Leonard, Honda Lakeshore, Internet Sales Manager. • PMB
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