HondaLeslie McCausland, Helen Lee, James McCurdy, Michael Stevens, Nomi Cuneo, Danielle Belliveau

Overview

• Founded in 1946 by Soichiro Honda

• 500cc motorcycles (surplus engines from WW2).

Overview

• First North American passenger Car: Honda N600

• 1973 Oil Crisis & 1979 Energy Crisis helped sales

Sale’s Strategy

• Review of sales strategy - Customer Strategy & tailoring the sale• Understanding customer buying process, buyers behavior,

developing a prospect base• Building the customer relationship

Monitoring & Rewarding Success

• Competitive sales board• Approximate monthly quota• Sales monitoring based on commission

Company Rating

Print Measurement Bureau• Total Canadian population: 30,142,000• Number of households who have Hondas: 3,402,600

Autos.ca• Honda Civic vs Hyundai Elantra GT• Honda CR-V vs Toyota RAV4• Hybrid Torture Test• Mega Comparison Test: 2013-2014 Compact Cars

Sales Promotions

http://www.youtube.com/watch?v=p-b3HPGWDFY

Sales Promotions

• News Letters• Local Newspaper Ads• Specials on Website• Kijiji Listings

Recommendations

• Referrals and Relationship Building• Incentive Programs for Customers for Referring a Family

Member or Friend• Mandatory for all Sales Representatives to ask Customers• Utilizing Style Flexing to Accommodate Every

Customers Communication Style • Additional Sources of Advertising specific to Lakeshore

Honda

Sources

• http://www.autos.ca/car-comparisons/comparison-test-2013-honda-civic-vs-2013-hyundai-elantra-gt/?all=1

• http://www.autos.ca/car-comparisons/comparison-test-2013-honda-cr-v-lx-awd-vs-2013-toyota-rav4-xle-fwd/?all=1

• http://www.autos.ca/car-comparisons/comparison-test-hybrid-car-gridlock-torture-test/?all=1

• http://www.autos.ca/car-comparisons/comparison-test-2013-2014-compact-cars/?all=1

• http://pictures.dealer.com/l/lakeshorehondatc/1326/342be451a8e9d98a20254f10f146518bx.jpg

• http://www.lakeshorehonda.com/specials/new.htm• http://www.youtube.com/watch?v=p-b3HPGWDFY• John Leonard, Honda Lakeshore, Internet Sales Manager. • PMB