Homepage Survival Guide
How to Raise Content from the Dead
Sara Clark
Director of Web and New Media @smcl
Weapon of choice: shotgun
Brad Mitchell
New Media Producer @emarg0ed
Weapon of choice: crowbar
Last known location: Carson National Forest,
New Mexico
Date: 09 Oct 2011 1300hr
Coordinates: 36.239843, -105.483856
Chad Killingsworth Assistant Director of Web and New Media
Missouri State University Main campus located in Springfield with 20,000+ infected
Mission in public affairs gives students distinction, preparation for living in an undead world
Choice of 150+ undergraduate and 45+ graduate programs
What is a stream? Not a feed itself, rather an animated corpse that feeds on living things
A voodoo spell (West African phrase meaning ‘section of code’) that raises content from the dead
One who moves or acts in a daze or automatic fashion
The virus:
Content-ium
Source Social media, RSS
Transference Original source to stream
The virus:
Content-ium
Symptoms Ini>al overexcitement, slight fever
Slight demen>a
Numbness, paralysis
Zero brain ac>vity
Infection Build stronghold
Flash mob of the undead
Maintain communication
Everyone wants to be on the homepage
Facebook (shotgun)
Large spread
Big and loud and shiny
n00bs love it
Weapons
Weapons
Twitter (crowbar)
Simple and efficient
Great for hitting people over the head with things repeatedly
Weapons
Flickr (medieval mace)
Becoming antiquated
Large, heavy, sometimes unwieldy
Weapons
Blogs (sword)
Efficient
Can be used quickly and quietly
Can be dangerous in the hands of the untrained
Weapons
RSS feeds (crossbow)
Powerful yet simple
Works nearly silently, won’t attract hordes
Weapons
YouTube (chainsaw)
Loud
Noise attracts the undead
Often mistaken as an easy, magic bullet solution
Weapons Foursquare (land mine)
Location-based
Set it and hope for the best
Weapons Master Calendar (machine gun)
Designed for saturation
Lots of little bullets (calendar events)
Kept it separate
Weapons Stockpile weapons in a cache
Choose your weapons carefully
Assemble kits for teams
Care for your tools
On the attack
Let them come to you
Be thorough
Plan an escape route
Focus on voodoo zombies, not Hollywood zombies
On the attack Gather intelligence
On the attack Gather intelligence
On the attack Gather intelligence
On the attack Gather intelligence
Immunizations Virus replication
(duplication of items)
Solution: catch duplicate links
Immunizations
Remain invisible
(simplify links)
Immunizations
Solution: [visit link]
Immunizations Slow zombies vs. fast zombies
(overposting)
Immunizations Solution:
limit to one post every 30 minutes
Immunizations Obey the law!
(inappropriate content)
Solution:
remove outlaw sources
Immunizations Immunizations Overrunning hordes
(capacity issues)
Solution: Limit number of streams and evaluate sources conservatively
Recorded attacks
Homepage
Recorded attacks
Current students
Recorded attacks
Residence Life and Services
Public affairs
Recorded attacks
President
Recorded attacks
Train Constantly
Web inSites podcast
Blog posts
Web Guild
Guidance
Living in an undead world
Integrate Like button
Retweet from stream
Comments link for blogs & Facebook
Feed of entire stream
Share button
Auto-load new items
Questions?
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