* Source: IBM Core Metrics, 2013 Holiday Season Report **Google & Ipsos 2013 Holiday Shopping Intentions Study, September 2013 / (Q13)© 2014 hibu Inc. All rights reserved.
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of smartphone owners used their smartphones for holiday shopping last year**
Thanksgiving, Black Friday, and Cyber Monday all
increased their daily retail sales about
20% from the previous year*
Display ads, email offers and search ads as a whole
influence more than TV**