@stevejlock
Hardcore SEO Power Tools
@stevejlock
=> Streamline your processes
=> Build a perfect integrated project management system (that does your invoicing!)
=> Browser tips & tricks
=> Build powerful DIY tools
=> Top 10 tools you might not know...
=> Slides available: slideshare.net/stevejlock
What I'm Covering Today...
@stevejlock
Streamline Your Processes
@stevejlock
=> Generating blog prospects and scraping
=> Fetching metrics on domains / URL's in bulk
=> Finding contact details
=> Identifying potentially toxic links*
=> Identifying potentially penalised domains
=> Automated reporting
*Disclaimer: common sense required!
Candidates For Automation
@stevejlock
=> Rapportive, Streak, Boomerang,
Automation Can Go Wrong...http
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@stevejlock
=> Manually reviewing blog prospects
=> Manually gathering contact details (when this can't be done automagically)
=> Developing teams to act as quality control
=> Build processes around following up on outreach
=> Systems to make sure you are leveraging outreach on previous campaigns
=> Pro Tip: build a solid process made up of smaller chunks to outsource or automate e.g. don't outsource link building, outsource gathering contact details
Workflows & Outsourcing FTW
@stevejlock
=> Rapportive, Streak, Boomerang,
Majestic SEO Trustflow
@stevejlock
=> Rapportive, Streak, Boomerang,
LinkRisk
@stevejlock
Link DTOX
@stevejlock
BuzzStream
@stevejlock
Automated Reporting
@stevejlock
Integrated Project Management
@stevejlock
Trello = Project Management Gluehttp
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@stevejlock
=> Powerful collaboration tool with over one million users!
=> Integration with Google Docs, Harvest, Dropbox and many more...
=> Extendible with many awesome plug ins inc. calendars, agile / scrum and export tools
=> You can use Google Docs to plan in spreadsheets and bulk upload via the API
=> Solid mobile apps and can be used to store documents
=> It's FREE!! (how awesome is that?!)
Benefits of Trello
@stevejlock
Use Trello Like A Ninjaultim
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itar.co
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@stevejlock
Design Workflows
@stevejlock
=> Rapportive, Streak, Boomerang,
Grab My Example Here...
@stevejlock
Putting It All Togethergia
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/
@stevejlock
Bonus: Google Docs for PM
@stevejlock
Awesomise Your Browser
Perfect Browser Setup
=> Use Chrome profiles to switch between general, auditing and link building etc.
=> Grab Y'All Links, Xmarks, Quick Markup, Majestic SEO, SEOmoz, Scraper, Check My Links, WebRank SEO, Pocket, Trello Scrum
=> SEO Book extensions are great too if you use Firefox...
=> Bookmarklets FTW!
@stevejlock
=> Troy Meier SEO Bookmarklet
=> Rand Fishkin has given away 30
=> Blocked by robots.txt checker
=> There is a handy one that counts links
=> Tom Critchlow blogged about some for Topsy, quixapp.com and many more
=> Yoast wrote one that checks headers
=> Wirify to convert webpages into wireframes
=> Chris Butterworth has a great list too
Bookmarklets FTW!
@stevejlock
@stevejlock
Build A Powerful RSS Tool
@stevejlock
The Secret Sauce is RSS Owlm
arksa
nbo
rn.com
@stevejlock
Hack The Twitter Search API
@stevejlock
Hooking It Up
@stevejlock
The Results
=> Plug in Google Alerts
=> Twitter: competitor conversations and searches
=> Social Mention & Topsy: listen to many social channels at once
=> The power is in folder views
=> Search, filter and alert by keyword FTW!
=> You could filter on “guest” for guest posts (snore!)
=> Get creative you can monitor your competitors Twitter conversations for keywords that suggest they are talking to clients ;-)
How It Works
@stevejlock
@stevejlock
DIY Tools in Python & Google Docs
@stevejlock
Distilled ImportXML Guide
@stevejlock
An Insiders Guide To SEO Software
=> Run social competitions with Rafflecopter to build relationships with bloggers (and obviously for links)
=> Gephi / NodeXL to visualise social networks and link profiles
=> Rapidminer for DIY crawling and data mining
=> RSS Owl (especially now Google Reader is dying)
=> BlogDash / GroupHigh / PitchBox
=> SEOgadget Links API for Excel
=> Mention for low cost social monitoring (and link building)
Ten Tools You Might Not Know
@stevejlock
@stevejlock
Bonus: Linkdex Networks
@stevejlock
Thanks for listening :-)
Feel free to connect:
=> Slides: slideshare.net/stevejlock
=> Email: [email protected]
=> Twitter: @stevejlock / @linkdex
=> LinkedIn: linkedin.com/in/stevejlock
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