HACKING CONVERSIONSHEIDI PUNGARTNIK
PROBLEMYOU SUCK AT DESIGN.
L S D
LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED
LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED
#1: HAVE A BUTTON.
GITHUB
#1: HAVE A BUTTON.• USE CONTRASTNG COLORS AND STYLES
• REPEAT CTA THROUGHOUT THE PAGE
• TEST MICROCOPY
#2: GUIDE
BOOTSTRAPPING DESIGN
BOOTSTRAPPING DESIGN
BOOTSTRAPPING DESIGN
#2: GUIDE• USE HIERARCHY TO SHOW IMPORTANCE
• CLEAN UP YOUR LP DESIGN
#3: SHORTENYOUR FORMS
DROPBOX
#3: SHORTENYOUR FORMS• ASK FOR AS LITTLE INFO AS POSSIBLE
• GENERATE/STORE DATA AND PREPOPULATE FIELDS
LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED
#4: BE CONSISTENT.
TWITTER BOOSTRAP
TWITTER BOOSTRAP
#4: BE CONSISTENT.• STICK TO THE SAME COLOURS AND FONTS
• EXPAND BRANDING INTO YOUR ADS AND SOCIAL PROFILES
#5: SHOW
UBUNTU
#5: SHOW• SHOW ACTUAL IMAGES OF YOUR PRODUCT
• NO STOCK PHOTOS (BUSINESS PORN)
#6: LEVERAGE TRUST
#6: LEVERAGE TRUST• INCLUDE LOGOS OF PARTNERS AND PAY-MENT PROCESSORS
• SHOW SOCIAL PROOF
LAZY
SKEPTICAL
DISTRACTED
EASY TO USE
TRUSTWORTHY
FOCUSED
#7: SINGLE OFFER
LETSFRECKLE APP
#7: SINGLE OFFERTHAT’S IT.
#8: NO LINKS
#8: NO LINKS• BECAUSE VISITORS == EXPENSIVE
#9: LESS OPTIONS
24 6
600%
#9: LESS OPTIONS• ACCORDING TO QUICKSPROUT, 2-5 OPTIONS IS BEST FOR SAAS
#10: TEST
#10: TEST• A/B TESTING
THE END.FOLLOW: ASHOCKA18