Online Marketing 101: Everything You Need to Know to
Run a Successful Website
Sonalie Figueiras & Tracy TuroCo-Founders
Overview
What is online marketing?
Why does it matter to my business?
How can I improve my traffic?
How can Google help me?
What mistakes should I avoid?
www.greenqueen.com.hk/services
What is SEO vs SEM?
•SEO (Search Engine Optimization) AKA organic/natural search
•Content•Keyword Strategy•Social Media
•SEM (Search Engine Marketing) AKA paid search
•Display Advertising (Banners)•Sponsored Listings (Paid Links)
www.greenqueen.com.hk/services
Benefits of SEO
•Free To Cheap•Higher Search Rankings•Traffic Generator•Branding
www.greenqueen.com.hk/services
Content
•Consistency•Quality (Graphics, Writing)•Originality•Useful•Platform Specific
www.greenqueen.com.hk/services
Keywords: Where & Why?
•Titles•Product Description•Blog Post•URLs•Alt Tags
www.greenqueen.com.hk/services
The Google Algorithm
•Relevance: Does this answer the question?•Authority: Is this a reputable site?•Geography: Is this the right geographical location?
www.greenqueen.com.hk/services
Overview of the Google Universe
Your Users
GoogleYour Site
Google Analytics
Search Console (Formerly Webmaster Tools)
AdWords
www.greenqueen.com.hk/services
SEO Mistakes
•Black Hat•Keyword Stuffing/Spamming•Link Farms•Irrelevant Content
•Inconsistency•Poor UI/UX, Design
www.greenqueen.com.hk/services
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