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Proprietary + Confidential
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Proprietary + ConfidentialGoogle’s mission
Using Technology to solve big problems
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Proprietary + Confidential1995 research project at Stanford University
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
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Proprietary + Confidential
Alphabet in the ‘Tech Giant’ landscape
Alphabet$501bn
Microsoft$413bn
Facebook$340bn
Amazon$342bn
Source: 6/2016 Revenues & Operating Profit from Google Finance
Apple$547bn
Campus is a space for entrepreneurs and Startups to learn, connect, and
change the world.
G
CAMPUS SEOUL TECH HUB PARTNERSEXISTING CAMPUSES COMING CAMPUSES
CAMPUSMADRID
CAMPUSWARSAW
CAMPUSSAO PAULO
CAMPUSSEOUL
CAMPUSTEL AVIV
CAMPUSLONDON
A Global Network
Proprietary + Confidential
Source: Google press release
“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.”
GoogleOther Bets
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Proprietary + Confidential
Source: Alphabet 2015 Financials
Self-driving car
Innovation can’t be ordained.
However, you can create an environment where it will evolve organically
"You have to have the culture, and you have to get it right."
"The story of innovation has not changed. It has always been a small team of people who have a new idea, typically not understood by people around them and their executives."
Eric Schmidt, Chairman, Google
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Proprietary + Confidential
Focus on User
Fail Quickly & Learn
Share Everything
Data, not Opinions
1
2
3
4
5 Principles of Innovation
Let People Pursue Their Dreams5
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Proprietary + ConfidentialFocus on User1
Focus on Users, not Competition
● Innovation fountain starts with User Experience
● User Experience come before making money
● Focus on the user and money will follow
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Proprietary + Confidential
Pre-to-typing → Palm Pilot
Pretotyping is a way to test an idea quickly and
inexpensively by creating extremely simplified,
mocked or virtual versions of that product to
help validate the premise that "If we build it,
they will use it."
Fail Quickly & Learn2
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Proprietary + Confidential
Build, Launch, Measure and Iterate
Build
LaunchIterate
Measure
Measure ‘it’ don’t humanize ‘it’“Dogfooding”
Be honest. Be brave. Be decisive.
Release train departs regularly.Every feature launches. Ready or not. Off or on!
PRE-TO-TYPING: Make sure you are building the right ‘it’ before you build ‘it’ right
TESTING:Be a learning organisation.Every opinion is a hypothesis. Test every hypothesis.Measure everything.Beware of HiPPOs. Don’t fear failure. Failure is learning.
Great reading/viewing: Google “Hooked, addictive product design”
2 Fail Quickly & Learn
Proprietary + Confidential
Share Everything
When it comes to communication, default to open.Maximize the velocity and volume of information flow.
3 Share Everything
Proprietary + Confidential
3 Share Everything
● Decisions are made based
on data
● Opinions are considered
too, but in the end, results
are measured by data
Proprietary + Confidential
Use Data, not Opinion
Data beats opinions ● Measure constantly ● Use data, not brute force for consensus
Data, Not Opinion4
Bruce WayneWhat makes a great manager?
1. Is a good coach2. Empowers team and does not
micromanage3. Expresses interest/concern for team
members' success and personal well-being
4. Is productive and results-oriented5. Is a good communicator6. Helps with career development7. Has a clear vision/strategy for the team8. Has important technical skills that help
him/her advise the team
Good management can be measured
Proprietary + Confidential
Insights can show that your customers aren’t always who you’d expect
27%of student loan
searchers are 45-54 years old
35%of savings account
shoppers at 25-34 years old are searching for retirement
planning
18%of personal loan
shoppers are searching for travel and hotel
Data, Not Opinion4
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Proprietary + ConfidentialLet People Pursue Dream5
Individuals and small teams can have a massive impact. They can create new ideas, experiment, fail and try again and get their success to global markets.
● Freedom to take risks
● 20% time
● Transformation / Innovation Labs
● Googler-2-Googler learning
● Grow / gLearn
● Internal mobility
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Proprietary + Confidential
20% Project
Let People Pursue Dream5
Thank you!@greenido
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