Google HummingbirdItrsquos already in your Neighborhood ndash and Searches
September 26 2013
Photo Credit httpsearchenginelandcomgoogle-birthday-event-172791
Basic SEOWhat Does Google Want
AP After Panda and Penguinrarr and Hummingbird
Presented By Dorian KarthauserOwnerEntrepreneur My Pandamonium Marketing-SEO
Inbound Marketing WordPress Websites SEO Social Media SEM
Professional Training WordPress SEO Social Media SEM
httpsfacebookcomMyPandamoniumInternetMarketing
httpstwittercomSEO_WebsitesDFW
httplinkedincomindoriankarthauser
httppinterestcommypandamonium
httpyoutubecomuserMyPandamoniumDFW
FAQs All About The New Google ldquoHummingbirdrdquo Algorithm
httpsearchenginelandcomgoogle-hummingbird-172816
Whatrsquos a ldquosearch algorithmrdquobull Thatrsquos a technical term for what you can think of as a recipe that Google uses to sort through
the billions of web pages and other information it has in order to return what it believes are the best answers
Why is it called Hummingbirdbull Google told us the name come from being ldquoprecise and fastrdquo
When did Hummingbird start Todaybull Google started using Hummingbird about a month ago it said Google only announced the
change today
What about all these Penguin Panda and other ldquoupdatesrdquo mdash havenrsquot those been changes to the algorithmbull Panda Penguin and other updates were changes to parts of the old algorithm but not an
entire replacement of the whole Think of it again like an engine Those things were as if the engine received a new oil filter or had an improved pump put in Hummingbird is a brand new engine though it continues to use some of the same parts of the old like Penguin and Panda
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
httpenwikipediaorgwikiSemantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace whether on the Web or within a closed system to generate more relevant results Author Seth Grimes lists 11 approaches that join semantics to search and Hildebrand et al provide an overview that lists semantic search systems and identifies other uses of semantics in the search process Semantic search systems consider various points including context of search location intent variation of words synonyms generalized and specialized queries concept matching and natural language queries to provide relevant search results Major web search engines like Google and Bing incorporate some elements of semantic search
Guha et al distinguish two major forms of search navigational and research In navigational search the user is using the search engine as a navigation tool to navigate to a particular intended document Semantic search is not applicable to navigational searches In research search the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gatherresearch information There is no particular document which the user knows about and is trying to get to Rather the user is trying to locate a number of documents which together will provide the desired information Semantic search lends itself well with this approach that is closely related with exploratory search
Rather than using ranking algorithms such as Googles PageRank to predict relevancy semantic search uses semantics or the science of meaning in language to produce highly relevant search results In most cases the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results However Google itself has subsequently also announced its own Semantic Search project
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google Want
AP After Panda and Penguinrarr and Hummingbird
Presented By Dorian KarthauserOwnerEntrepreneur My Pandamonium Marketing-SEO
Inbound Marketing WordPress Websites SEO Social Media SEM
Professional Training WordPress SEO Social Media SEM
httpsfacebookcomMyPandamoniumInternetMarketing
httpstwittercomSEO_WebsitesDFW
httplinkedincomindoriankarthauser
httppinterestcommypandamonium
httpyoutubecomuserMyPandamoniumDFW
FAQs All About The New Google ldquoHummingbirdrdquo Algorithm
httpsearchenginelandcomgoogle-hummingbird-172816
Whatrsquos a ldquosearch algorithmrdquobull Thatrsquos a technical term for what you can think of as a recipe that Google uses to sort through
the billions of web pages and other information it has in order to return what it believes are the best answers
Why is it called Hummingbirdbull Google told us the name come from being ldquoprecise and fastrdquo
When did Hummingbird start Todaybull Google started using Hummingbird about a month ago it said Google only announced the
change today
What about all these Penguin Panda and other ldquoupdatesrdquo mdash havenrsquot those been changes to the algorithmbull Panda Penguin and other updates were changes to parts of the old algorithm but not an
entire replacement of the whole Think of it again like an engine Those things were as if the engine received a new oil filter or had an improved pump put in Hummingbird is a brand new engine though it continues to use some of the same parts of the old like Penguin and Panda
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
httpenwikipediaorgwikiSemantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace whether on the Web or within a closed system to generate more relevant results Author Seth Grimes lists 11 approaches that join semantics to search and Hildebrand et al provide an overview that lists semantic search systems and identifies other uses of semantics in the search process Semantic search systems consider various points including context of search location intent variation of words synonyms generalized and specialized queries concept matching and natural language queries to provide relevant search results Major web search engines like Google and Bing incorporate some elements of semantic search
Guha et al distinguish two major forms of search navigational and research In navigational search the user is using the search engine as a navigation tool to navigate to a particular intended document Semantic search is not applicable to navigational searches In research search the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gatherresearch information There is no particular document which the user knows about and is trying to get to Rather the user is trying to locate a number of documents which together will provide the desired information Semantic search lends itself well with this approach that is closely related with exploratory search
Rather than using ranking algorithms such as Googles PageRank to predict relevancy semantic search uses semantics or the science of meaning in language to produce highly relevant search results In most cases the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results However Google itself has subsequently also announced its own Semantic Search project
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Presented By Dorian KarthauserOwnerEntrepreneur My Pandamonium Marketing-SEO
Inbound Marketing WordPress Websites SEO Social Media SEM
Professional Training WordPress SEO Social Media SEM
httpsfacebookcomMyPandamoniumInternetMarketing
httpstwittercomSEO_WebsitesDFW
httplinkedincomindoriankarthauser
httppinterestcommypandamonium
httpyoutubecomuserMyPandamoniumDFW
FAQs All About The New Google ldquoHummingbirdrdquo Algorithm
httpsearchenginelandcomgoogle-hummingbird-172816
Whatrsquos a ldquosearch algorithmrdquobull Thatrsquos a technical term for what you can think of as a recipe that Google uses to sort through
the billions of web pages and other information it has in order to return what it believes are the best answers
Why is it called Hummingbirdbull Google told us the name come from being ldquoprecise and fastrdquo
When did Hummingbird start Todaybull Google started using Hummingbird about a month ago it said Google only announced the
change today
What about all these Penguin Panda and other ldquoupdatesrdquo mdash havenrsquot those been changes to the algorithmbull Panda Penguin and other updates were changes to parts of the old algorithm but not an
entire replacement of the whole Think of it again like an engine Those things were as if the engine received a new oil filter or had an improved pump put in Hummingbird is a brand new engine though it continues to use some of the same parts of the old like Penguin and Panda
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
httpenwikipediaorgwikiSemantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace whether on the Web or within a closed system to generate more relevant results Author Seth Grimes lists 11 approaches that join semantics to search and Hildebrand et al provide an overview that lists semantic search systems and identifies other uses of semantics in the search process Semantic search systems consider various points including context of search location intent variation of words synonyms generalized and specialized queries concept matching and natural language queries to provide relevant search results Major web search engines like Google and Bing incorporate some elements of semantic search
Guha et al distinguish two major forms of search navigational and research In navigational search the user is using the search engine as a navigation tool to navigate to a particular intended document Semantic search is not applicable to navigational searches In research search the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gatherresearch information There is no particular document which the user knows about and is trying to get to Rather the user is trying to locate a number of documents which together will provide the desired information Semantic search lends itself well with this approach that is closely related with exploratory search
Rather than using ranking algorithms such as Googles PageRank to predict relevancy semantic search uses semantics or the science of meaning in language to produce highly relevant search results In most cases the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results However Google itself has subsequently also announced its own Semantic Search project
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
FAQs All About The New Google ldquoHummingbirdrdquo Algorithm
httpsearchenginelandcomgoogle-hummingbird-172816
Whatrsquos a ldquosearch algorithmrdquobull Thatrsquos a technical term for what you can think of as a recipe that Google uses to sort through
the billions of web pages and other information it has in order to return what it believes are the best answers
Why is it called Hummingbirdbull Google told us the name come from being ldquoprecise and fastrdquo
When did Hummingbird start Todaybull Google started using Hummingbird about a month ago it said Google only announced the
change today
What about all these Penguin Panda and other ldquoupdatesrdquo mdash havenrsquot those been changes to the algorithmbull Panda Penguin and other updates were changes to parts of the old algorithm but not an
entire replacement of the whole Think of it again like an engine Those things were as if the engine received a new oil filter or had an improved pump put in Hummingbird is a brand new engine though it continues to use some of the same parts of the old like Penguin and Panda
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
httpenwikipediaorgwikiSemantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace whether on the Web or within a closed system to generate more relevant results Author Seth Grimes lists 11 approaches that join semantics to search and Hildebrand et al provide an overview that lists semantic search systems and identifies other uses of semantics in the search process Semantic search systems consider various points including context of search location intent variation of words synonyms generalized and specialized queries concept matching and natural language queries to provide relevant search results Major web search engines like Google and Bing incorporate some elements of semantic search
Guha et al distinguish two major forms of search navigational and research In navigational search the user is using the search engine as a navigation tool to navigate to a particular intended document Semantic search is not applicable to navigational searches In research search the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gatherresearch information There is no particular document which the user knows about and is trying to get to Rather the user is trying to locate a number of documents which together will provide the desired information Semantic search lends itself well with this approach that is closely related with exploratory search
Rather than using ranking algorithms such as Googles PageRank to predict relevancy semantic search uses semantics or the science of meaning in language to produce highly relevant search results In most cases the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results However Google itself has subsequently also announced its own Semantic Search project
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
httpenwikipediaorgwikiSemantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace whether on the Web or within a closed system to generate more relevant results Author Seth Grimes lists 11 approaches that join semantics to search and Hildebrand et al provide an overview that lists semantic search systems and identifies other uses of semantics in the search process Semantic search systems consider various points including context of search location intent variation of words synonyms generalized and specialized queries concept matching and natural language queries to provide relevant search results Major web search engines like Google and Bing incorporate some elements of semantic search
Guha et al distinguish two major forms of search navigational and research In navigational search the user is using the search engine as a navigation tool to navigate to a particular intended document Semantic search is not applicable to navigational searches In research search the user provides the search engine with a phrase which is intended to denote an object about which the user is trying to gatherresearch information There is no particular document which the user knows about and is trying to get to Rather the user is trying to locate a number of documents which together will provide the desired information Semantic search lends itself well with this approach that is closely related with exploratory search
Rather than using ranking algorithms such as Googles PageRank to predict relevancy semantic search uses semantics or the science of meaning in language to produce highly relevant search results In most cases the goal is to deliver the information queried by a user rather than have a user sort through a list of loosely related keyword results However Google itself has subsequently also announced its own Semantic Search project
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly structured data sources like ontologies as found on the Semantic Web Such technologies enable the formal articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his intent in more detail at query time
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Semantic Search and the Google ldquoHummingbirdrdquo Algorithm
Computer
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Semantic Search and the New Google ldquoHummingbirdrdquo Algorithm
Google has been quietly working on Semantic Search for some timehelliphttpsemanticwebcomsemantic-search-at-google-the-seo-basics_b36678
httpsearchenginelandcomgoogles-impressive-conversational-search-goes-live-on-chrome-160445
httpmashablecom20120322google-semantic-search-seo
httpbitsblogsnytimescom20130926google-changes-search-to-handle-more-complex-queries
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Semantic Search Google NowGoogle Now ndash from httpenwikipediaorgwikiGoogle_NowOriginal author(s)GoogleDeveloper(s) GoogleInitial release July 9 2012Operating system Android 41+ (Jelly Bean) iOSAvailable in EnglishType Intelligent software assistantWebsite httpwwwgooglecomlandingnow
In late 2011 reports surfaced that Google was greatly enhancing their product Google Voice Search for the next version of Android It was originally codenamed Majel after Majel Barrett the wife of Gene Roddenberry and well known as the voice of computer systems in his Star Trek franchise it was also codenamed assistant
Google Now is an intelligent personal assistant developed by Google that is available within the Google Search mobile application for the Android and iOS operating systems Google Now uses a natural language user interface to answer questions make recommendations and perform actions by delegating requests to a set of web services Along with answering user-initiated queries Google Now passively delivers information to the user that it predicts they will want based on their search habits It was first included in Android 41 (Jelly Bean) which launched on July 9 2012 and was first supported on the Galaxy Nexus smartphone The service was made available for iOS on April 29 2013 in an update to the Google Search app Popular Science named Google Now the Innovation of the Year for 2012
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Artificial Intelligence Google Research
httpresearchgooglecompubsArtificialIntelligenceandMachineLearninghtml
ldquoMuch of our work on language speech translation and visual processing relies on Machine Learning and AI Research at Google is at the forefront of innovation in Machine Learning with one of the most active groups working on virtually all aspects of learning theory as well as applications and a strong academic presence through technical talks and publications in major conferences and journalsrdquo
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Is AI just SciFi or a Reality(either way probably without the Terminator)
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Artificial Intelligence Google Research
How Ray Kurzweil Will Help Google Make the Ultimate AI Brain
httpwwwwiredcombusiness201304kurzweil-google-ai
Google has always been an artificial intelligence company so it really shouldnrsquot have been a surprise that Ray Kurzweil one of the leading scientists in the field joined the search giant late last year Nonetheless the hiring raised some eyebrows since Kurzweil is perhaps the most prominent proselytizer of ldquohard AIrdquo which argues that it is possible to create consciousness in an artificial being
Add to this Googlersquos revelation that it is using techniques of deep learning to produce an artificial brain and a subsequent hiring of the godfather of computer neural nets Geoffrey Hinton and it would seem that Google is becoming the most daring developer of AI a fact that some may consider thrilling and others deeply unsettling Or both
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Google lsquoKeyword Not Providedrsquo
When Keyword (not provided) is 100 Percent of Organic Referrals What Should Marketers Do - SEO Moz Whiteboard Tuesdayhttpmozcomblog100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resourceshttpmozcombeginners-guide-to-seohttpmozcomgoogle-algorithm-changehttpmozcomblogranking-factors-2013
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
What IS SEOS - Search
E - Engine
O - Optimization
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Two Basic Types of SEO
1 On-site Located on your website
2 Off-site SEO activities located off your website Internet-based activities
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Onsite SEO
1 Title Tag and Meta Description
Title TagThe title tag on pages of your website tells search engines what the page is about It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Meta DescriptionThe meta description on pages of your website gives search engines a little more insight into what your page is about There is still debate about whether meta descriptions can help with keyword rankings Regardless you want to write your meta description with a human audience in mind that includes the pagersquos main keywords as the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Title ndash 70 Characters or LesslttitlegtDFW Websites SEO SMM SEM WP Training My Pandamonium Marketing-SEOlttitlegt
Includes your business or brand name and keywords that relate to that specific page only This tag is placed between the ltHEADgt ltHEADgt tags near the top of the HTML code for the page
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Meta Description ndash 159 Charactersltmeta name=description content=Dallas-Fort Worth Affordable Internet Marketing Solutions|Custom Websites Wordpress SEO Social Media SEM|Training in Wordpress SEO Social Mediagt
The meta description on pages of your website gives search engines more insight into what your page is about You want to write your meta description with a human audience in mind that includes the pagersquos main keywords the meta description does show up in search results
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Search Displays
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)httpadwordsgooglecomselectKeywordToolExternal
Internal Links ndash Link building isnrsquot just reserved for external sites linking to your website You can help search engines learn more about your website by internally linking to other pages on your website within your content
Header Tags ndash ltH1gtltH1gt tags should surround the titles on pages and posts There should only be one set of ltH1gtltH1gt tags per page
The ltH2gtltH2gt and ltH3gtltH3gt tags surround sub-headings There can be multiple instances of both Using header tags helps both readers and search engines break up your content into digestible sections
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Other Important Onsite SEO Elements Continued
Image Name amp ALT Tags ndash If you use images on your website you should think of good keywords for both the image name and the alt tag This helps search engines find good images for their image search based on the keywords specified
Bolded Text ndash You donrsquot want to get too crazy with this one but occasionally bolding a selection of text to get a readerrsquos attention can also help search engines distinguish other important information and keywords in the pagersquos content
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Totally Critical Onsite SEO Element
CONTENTThe key to pleasing both search engines and visitors is to have quality content on your website Quality content can include a variety of things including but not limited to the followingbull Blog Postsbull Industry Articlesbull Tutorials amp How To Guidesbull Infographicsbull Videosbull Podcasts
Creating quality content for your website can be a huge investment but it is worth it Search engines love it and visitors will love it so much that they will share it on social media leading to more visitors Start out by simply creating blog posts on your website As your audience grows expand your content inventory to additional types of media
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
SEO Off-Site Optimization
bull Link Buildingbull Social Mediabull SEM ndash Search Engine Marketingbull PPC ndash Pay Per Click (Google AdWords)
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
PandaUpdates to the Google Search Algorithm in
2011
PenguinUpdates to the Google Search Algorithm in
2012
Graph of Changes httpwwwseomozorggoogle-algorithm-change
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
From httpmashablecom20120703penguin-google-seo
bull Panda Officially rolled out in February 2011 but there have been about 13 data refreshes of it since then Now on Panda 37 it cracked down on sites with thin stolen or duplicate content as well as sites with a high ad-to-content ratio
bull Penguin Released April 2012 this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors including keyword stuffing cloaking unnatural links and content spinning
Contrary to popular belief Googlersquos goal isnrsquot to run wild with algorithm updates and penalize every site until there are only 10 decent sites left Google just wants to make the web a better place and it does that by rewarding people who do things right
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Panda Search Algorithm UpdateFeb 2011
1 Panda lsquoforeclosesrsquo on link farms2 Remove lsquospammyrsquo links Build organic backlinks naturally3 Remove Low Quality Content Focus On Unique Content4 Concentrate On Building Trust and Authority5 Keep Advertising Ratio Healthy6 Recognize Understand and Track Panda Updates
How Google Measures High Quality Content httpwwwentrepreneurcomvideo223937
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Google Penguin Search Algorithm UpdateApril 24 2012
1 Puts a deep freeze on web spam in Googles search results2 No ldquoArtificialrdquo Or ldquoUnnaturalrdquo Links to web rings or doorway sites3 Sites need to provide original high quality content4 Duplicate content is targeted5 Google Webmaster Guidelines (webspam content violations)
httpsupportgooglecomwebmastersbinanswerpyhl=enampanswer=357693
Goldilocks SEO Infographic httppinterestcompin121315783684022138
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEOWhat Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
More SEO Resources
Search Engine Landrsquos Guide To SEOhttpsearchenginelandcomguideseo
Google Webmaster Toolshttpwwwgooglecomwebmasters
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
Basic SEO What Does Google WantPresented by My Pandamonium Marketing-SEO
wwwmypandamoniumcom
Need Social Media Marketing Assistance or Training at Affordable Pricing
Contact My Pandamonium Marketing-SEO866-241-7474
Serving Dallas-Fort Worth and the USBased in DFW and Made in Texas
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