Introducing Go110
Agenda
Agenda
Introducing Go110In short: Go110 is a Business Directory on steroids,
Where you can find
Companies, Products, Promotions and Events in real time.
This is made available on cellular phone screens
as an easy to click icon.
Native support for:
Go110 is a real time communication platform
INFORMATION:INFORMATION:Contact detailsMap locationNavigationSpecials
Rating & feedbackFriend sharing
INFORMATION:INFORMATION:Contact detailsMap locationNavigationSpecials
Rating & feedbackFriend sharing
EXPOSURE:EXPOSURE:Business listing
PromotionsAdvertising
Keyword sponsorships
EXPOSURE:EXPOSURE:Business listing
PromotionsAdvertising
Keyword sponsorships
Business perspective: Go110 is a cost effectivemarket communication platformaimed at your target market
Consumer perspective: Go110 is an easy to useIcon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button
Introducing Go110Go110 will provide you with information around your physical location.
It will allow you to see results in a map or list format,
and allow you to call, navigate to or share information found.
CoCo
View mapNavigateDirectionsCall / SMSEmailShareRateFavourites
Easier to use than sending an SMS.Get what you are looking for in 3 clicks.
CompaniesProductsSpecials Malls & PlacesEvents
Why will Go110 be dominant?
• Instead of having to type in a Wap site, Go110 users simply click an icon
on their phone screens. Phone screens are small. The first mover takes the cake (and space).
• Go110 is endorsed by Vodacom. It is linked to the 110 Call Centre.
• Every caller (1 400 000 calls per month) gets an invitation to download Go110.
• Go110 to be pre-installed on every Vodacom SIM card.
• Discussions underway to get endorsement from MTN and Cell C.
• Go110 to provide all Map directions in SA.
• Go110 to provide University campus navigation and free on-campus communication.
• Go110 to provide In-mall navigation on all the major malls in South Africa.
We aim to put Go110 on nearly all smartphones in South Africa by 2012
Multiple access channels
110Call Centre
110Call Centre
Go110 icon on all
smartphones
Go110 icon on all
smartphones
Go110 websiteGo110
website
Desktop Gadget
Desktop Gadget
Web 2.0WidgetWeb 2.0Widget
Go110Mobi site
Go110Mobi site
Agenda
What can I use Go110 for?
Find out which pharmacies near me are openat 19h17 on a Friday night.
Find a breakfast special, read more about it and navigate there.
What can I use Go110 for?
Get a rating and review of a business, or simply review them yourself.
What can I use Go110 for?
Want your friends to join you?Simply use “Share” and they will receive directions.
What can I use Go110 for?
Find out what Malls are close by,and get directions to it.
What can I use Go110 for?
Find out what Specials are available at the Mall.
What can I use Go110 for?
Find a store or special in the mall,and get in-mall navigation.
What can I use Go110 for?
I am new at Varsity; 2 clicks to find the right classroom.
What can I use Go110 for?
I am a new Hostel Primaria on campus.I need to tell my entire hostel to get me at the sporting grounds.
What can I use Go110 for?
share
Agenda
Exposure levels
Level 1: Free Company name & Go110 Key searches
Level 2: Risk free & Subscription
Category listing, specials and products
Level 3: Targeted advertising
Neighborhood, Gender & Age focused
Level 4: Keyword sponsorships
Bidding model: Neighborhood focused
Level 5: Landing page sponsorship
Priority exposure
Business Benefits
Business can obtain a number of benefits when registering on the Go110 platform. These benefits are dependant on the level of exposure each company chooses to exercise. A detailed description of each benefit will follow.
Level 1 benefits: Free service
After registration, each company gets its own:• CompanyControl CockpitCompanyControl Cockpit, • Company Home Page Company Home Page on Go110 mobile, • a unique Go110 Key, Go110 Key, and• listing on the Vodacom 110 Call centre110 Call centre
Go110 KeyCompany Home Page
CompanyControl Cockpit
Features:• Web 2.0 / Cockpit frontend• eWallet• EFT• GIS enabled• Real time billing & reporting• Security• Communication Interface
For companies - new way of client interaction
CompanyControl Web Cockpit
Update information
and load product specials
dynamically
Update information
and load product specials
dynamically
Real time, detailed
analysis of overall usage
statistics on Go110
Real time, detailed
analysis of overall usage
statistics on Go110
Detailed analysis of
users accessingCompany’s
details through all channels
Detailed analysis of
users accessingCompany’s
details through all channels
Real time billing &
reporting. Purchase credits or redeem
vouchersonline
Real time billing &
reporting. Purchase credits or redeem
vouchersonline
Increase exposure
by activating ads and keyword sponsors
Increase exposure
by activating ads and keyword sponsors
Obtain ratings
and direct feedback
from users
Obtain ratings
and direct feedback
from users
CompanyControl Cockpit
Level 1 benefits: Free service
View mapNavigateDirectionsCall / SMSEmailShareRateFavouritesCompany
Home Page
Inform prospective clients that you are on Go110 by adding the Go110 Key Go110 Key in your your normal promotional advertisementsadvertisements.If a user types in the Go110 Key, or your company name in theSearch box, all Go110 services all Go110 services such as sharing & navigation to your doorstep will be provided free of charge. free of charge.
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Company Name
The Go110 KeyEvery company gets a Go110 Key at registration.
Place the key on company stationary, and at the bottomof leaflets and newspapers ads…
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.. which provides an immediate shortcut to your company listingwhen scanned or typed in on Go110 …
.. and allows new customers to…
.. get your contact details …
.. view your location on a map …
.. navigate to you….. share your locationwith friends…
.. Add to favourites….. Rate your service…FREE of charge
Level 2 exposure is Risk Free
Go110 provides the benefit of Risk Free exposure . Risk Free exposure . You pay a small small referral fee if a prospective customers have found you using the Business Directory screens, and then decides to interact with you. Visits to your Company Home Page is still free, you only pay pay a once-off fee if interaction interaction is triggered (calls, navigation, sharing, specials).
No visits, no charge. No visits, no charge.
Level 2 exposure
CoCo
View specialsView mapNavigateDirectionsCall / SMSEmailShareFavouritesCompanies
ProductsSpecials Malls & PlacesEvents
Free screens
Small referral fee or
Subscription
BusinessCategory Screens
Use Go110 to list your Company Company in the Business Directory.
Level 2 exposure
View specialsNavigateDirectionsCall / SMSEmailShareRateFavouritesCompanies
ProductsSpecials Malls & PlacesEvents
Free screens
Small referral fee or
Subscription
SpecialsDirectory Screens
Use Go110 to list your Special offerings Special offerings in real time.People with specific needs find you in seconds.
Activate via your CompanyControl dashboard
Get Level 2 exposure with 3 easy clicks
1
2
3
Register today and get free voucher to try it out
Remember to add your specials..
1
2
3
Time based, Location aware,User aware,Device aware Search
Choice of map | List | AR based results. Indicating • Range, • Direction, • Rating, • Promotions and • Opening hours.
Final results show• Contact details,• Address,• Go110 Key,• Map • Availability,• Rating, • Description• Promotions• Payments & • Pictures
Companies pay for referral / exposure
Companies pay for referral / exposure
VAS services:• Share• Navigate me there• Send Business Card• Show video clip• View live video feed• Through connect (call)
Others:•Taxi referral
Individuals pay for some VASIndividuals pay for some VAS
Business Directory Search
Time based, Location aware,User aware,Device aware Search
Choice of map | List | AR based Results. • Range,• Direction, • Brand, • Price and • Opening hours.
Final results show• Contact details,• Address,• Go110 Key,• Map • Availability,• Rating, • Description• Promotions• Payments & • Pictures
Companies pay for referral / exposure
Companies pay for referral / exposure
VAS services:• Share• More info• Navigate me there• Show video clip
Individuals pay for some VASIndividuals pay for some VAS
Product & Promotion Search
Referral charges to listing company
Input Company lists Company Home Screen VAS (Navigation, Through-connect,Directions, Share etc)
Company Name Free Free Free
Go110 Key Free Free Free
Recent search Free Free Free
Favourites Free Free Free
NavigateDirectionsCallEmail / SMSShareRateFavourites
Actions linked to existing clients and self advertised clients are free.
Referral charges to listing company
Input Category Screens Company lists Company Home Screen
VAS (Navigation, Through-connect,Directions, Share)
Business Directory Free Free Free Referral fee
Promotions listing Free Free Free Referral fee
Category search Free Free Free Referral fee
Actions linked to new clients are charged once interaction is established.Once-off referral fee independent of number of VAS options activated.
NavigateDirectionsCall / SMSEmailShare
New clientReferral fee
Additional exposure opportunities
Business ListingSponsorship
Company logo on lists / map
Categorysponsorships
Keywordsponsorships
Splash ScreenAdvertising
Banner Advertising
PromotionSponsorship
EventSponsorship
Advertising & exposure options
• Geographically linked keywords active priority listings and advertisements, filtered by user’s gender, location and age.
• Hyper local sponsorship, category sponsors and keyword sponsors becomes very easy to implement.
• Dynamic information can be updated via call centre, website or mobile phone.
The Go110 Key for mallsPlace your mall’s Go110 Key on Parking stubs and otherMarketing material
Menlyn
.. which provides an immediate shortcut to the mall home pagewhen typed in on Go110…
.. and allows your visitors to…
.. access your contact details …
.. view your location on a map …
.. navigate to you….. share your location with friends…
.. Add to favourites….. Rate your service…
..find informationvia categories…
.. view the store list .. view mall specials.. .. view the mall map..
.. activate in-mall Navigation..
Mall search & Mall maps
Campus maps
Features:• Web 2.0 / Cockpit frontend• eWallet• EFT• GIS enabled• Real time billing & reporting• Security• Communication Interface
A new way of client interaction
CompanyControl Web Cockpit
Update information
and load product
Promotions dynamically
Update information
and load product
Promotions dynamically
Real time, detailed
analysis of overall usage
statistics on Go110
Real time, detailed
analysis of overall usage
statistics on Go110
Detailed analysis of
users accessingCompany’s
details through all channels
Detailed analysis of
users accessingCompany’s
details through all channels
Real time billing &
reporting. Purchase credits or redeem
vouchersonline
Real time billing &
reporting. Purchase credits or redeem
vouchersonline
Extend exposure
via acquisition
of ads, sponsors
and keywords
Extend exposure
via acquisition
of ads, sponsors
and keywords
Obtain ratings
and direct feedback
from users
Obtain ratings
and direct feedback
from users
Launch objectives
1. Go110 on every phone
2. Go110 everywhere
3. Rich location based information
4. Go110 everyday
Via a Dominant mobile frontend market position we promise to provide a
Cost efficient marketplace,allowing companies and users to exchange
Rich, relevant LBS based content via multiple easy to use platforms.
Value Proposition
Needs based Resource System
Advertising ratesAdvertising 20% more expensive than
non-contextual ads
Ad Agency / Media company commission per sale: 40%
Advertising 20% more expensive than non-contextual ads
Ad Agency / Media company commission per sale: 40%
Listings and Ads served : Yearend Monthly Targets
Listing Targets
Advertising Targets
Unique User and Visits: Yearend Monthly Target
User & Visit Targets
Selected Metrics
Monthly APRU
Primelife proposal
We hereby hope that we have triggered your interest in the Go110 service that will be launched shortly. We would ideally like to sign Primelife as partner before launch.
We would like to take discussions further to see in which way we can create a mutually beneficially relationship between Go110 and Primelife,and a brand new value offering for Primelife’s current and prospective clients.
Kind regards,Pieter GeldenhuysActing MD: Go110Cell: 082 995 1282Email: [email protected]