Give Your Content Wings:Clever Ways to Use PPC to Promote and
Share your Content
Purna Virji
@PurnaVirji
All the job titles
SENIOR PPC TRAINING MANAGER
WRITER SPEAKER
@PurnaVirji
February 8, 2017
@PurnaVirji
Offer good content Show your customers you care
@PurnaVirji@PurnaVirji
Offer good content Show your customers you care
@PurnaVirji@PurnaVirji
1.More eyes on their content
2.Help your audience
3.Earn more leads and conversions
Offer good content Show your customers
you care
@PurnaVirji
@PurnaVirji
Offer good content
Over 90% of all ad clicks happen in mainline positions.
@PurnaVirji
Indirect brand termsMake your customer’s life easier
@PurnaVirji
@PurnaVirji
Indirect brand termsMake your customer’s life easier
Consumers are heavily influenced by advertising for FMCG- that builds trust + brand recall.
@PurnaVirji
Source: http://www.cmo.com.au/blog/marketing-science/2015/01/22/how-brand-exposure-and-experience-impact-brand-recall/
Align ads with intent
@PurnaVirji
Build brand
@PurnaVirji
Remain top of mind
@PurnaVirji
Subliminal brand exposure can cause people to act in specific ways.
@PurnaVirji
Win-Win-Win
@PurnaVirji
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Thank you!
@PurnaVirji