GET ENGAGED!Social Media for Public
Libraries
Susan Brownwww.658point8.com
We want more people to come to our programs.
We want to boost our circulation.
We want people to vote yes for a new library.We want more
people to use our databases.
En/gage: a) to hold the attention of <her work engages her completely> b) to induce to participate <engaged the shy boy in conversation>
In the beginning, there were icons…
SOCIAL MEDIA TEAM
SOCIAL MEDIA STRATEGY
LOCAL FOCUS
SOCIAL MEDIA FANS
WHAT HAVE WE WON?
If I knew then what I know now…
• Admin buy-in• Staff buy-in• Start small• Listen first• Earn social capital• Understand time commitment• Prevent burnout• Understand what social media is and can do
SOCIAL MEDIA IS NOT (JUST)…
BROADCAST MEDIUM
COMMUNICATION TOOL
MEDIA PLATFORM
SOCIAL MEDIA IS…
PARADIGM SHIFT
WAY OF DOING BUSINESS
A MISSION
SOCIAL MEDIA BASICS
WHO?WHAT?
WHERE?WHEN?
WHY? HOW?
1. What if a staff person says something inappropriate?2. What if a patron says something inappropriate?3. What about personal social media bleeding into
professional?
4. What if people post sales pitches on FB?5. What about relationships with businesses? Are you
endorsing?
? ? ???
? ?
??
SOCIAL MEDIA DO’S
• LISTEN• PARTICIPATE• RESPOND• USE TOOLS• TELL THEM WHAT’S IN IT FOR THEM• BUILD RELATIONSHIPS• HAVE A VOICE• BE CREATIVE• BE HUMAN• HAVE FUN!
SOCIAL MEDIA DON’TS
• ASK BEFORE YOU GIVE• BRAG, LET OTHERS DO THAT• AUTOMATE
BEST ADVICE I EVER GOT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
START WITH THE LOW-HANGING FRUIT
What We Tweet About When We Tweet About Books RA News, Feb 2012
RA 4 FB: Creating A Social Space for ReadersRA News, Nov/Dec 2012
GIVE V.I.P. ACCESS
GIVE V.I.P. ACCESS
BE PERSONAL
BE PERSONAL
TALK ABOUT OTHERS MORE
TALK ABOUT OTHERS MORE
HAVE A VOICE/CREATE A CHARACTER
HAVE A VOICE/CREATE A CHARACTER
STEAL BORROW FROM OTHERS
STEAL BORROW FROM OTHERS
PIGGYBACK
BE RESPONSIVE
BE RESPONSIVE
FACEBOOK VS
• Better for connecting with people you know
• Better for posts that are not time-sensitive• Better for local news/events• Conversations happen less in real time
- From Doing Social Media So It Matters by Laura Solomon
• Better for connecting w/people you don’t know
• Better time-sensitive posts• Better for non-local content• Conversations happen more in real time
- From Doing Social Media So It Matters by Laura Solomon
FACEBOOK (RE) BOOT CAMP
BASIC TRAINING
• VISUAL CONTENT IS KING• ASK LOTS OF QUESTIONS• FB FOLKS LOVE PHOTOS• FEED YOUR FEED• EMBRACE THE “JUNK WEB”• COMMUNICATE• CALL TO ACTION
QUESTIONS
QUESTIONS
QUESTIONS
BASIC COMMUNICATION
NUMBERS
READERS ADVISORY
CREATIVE MESSAGING
BEHIND THE CURTAIN
BEHIND THE CURTAIN
FUN STUFF
FUN STUFF
FUN STUFF
BROADCASTING IS OKAY
BROADCASTING IS OKAY
TWITTER SCHOOL
1. Think like a magazine2. It’s okay to spam a little3. Hashtags are your friend4. It’s all about the RT!5. Understand the @reply6. Tweet often7. Make it easy8. Try live tweeting9. Find out what they’re saying10.Fill out your bio!
TEN TWIPS
LOCAL LORE
LOCAL VOICES
LOCAL BUZZ
CONNECT
EDUCATE
PROMOTE
PROMOTE
PROMOTE
WHAT ABOUT PINTEREST?
BLOGS?
CROSS PROMOTE
A POST IS A…
A BOARD IS A…
A BLOG POST!
Work in Progress: Measurement
Work in Progress: Sustained Content Creation
Work in Progress: New Platforms
Work in Progress: Staff Workflow &
Accountability
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