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Developing a Spa and
Wellness Business
Gaudia Chevannes-Aquart
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Definition of the Word Spa
The word "spa" comes from theLatin expression for health bywater.
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Wellness
Wellness is the state ofoptimal well-being. It's
not simply the absence ofillness, but an improvedquality of life resultingfrom enhanced physical,
social, mental, emotional,spiritual andenvironmental health.
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The Complete You
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Why Wellness
This industry is a newcomer to todaysconglomerates, since fifteen years agoit didnt even exist. However, todaythe Wellness Industry enjoys annualrevenue exceeding $200 billion andis expected to reach the trillion
dollar mark by 2010. It does nottake a scientist to realize this isoutstanding growth! Just go down toyour local strip mall or commercialdistrict and see what you run into.You will find Vitamin stores, fitnesscentres, natural food markets, and somany more wellness relatedbusinesses seem to be emerging atincredible rates! A massive wave isforming.
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Why such a surge of growth?
It all comes down to a giant contemporary
demand for advancements in pro-activehealth. There are many reasons why thewellness industry is, and will continue toexpand. For instance, did you know that
today:
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Some Statistics
14 million Americans have low bone density,and 77% of the estimated 8 million whohave Osteoporosis are undiagnosed(National Osteoporosis Foundation);
65% of the population is overweight, and25% of those people are clinically obese(U.S. Centres for Disease Control);
300,000 deaths per year are associated withbeing overweight and obese (U.S. Surgeon
General);
58 million Americans have one or moreforms of cardiovascular disease, the majorityof which are undiagnosed (American HeartAssociation).
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The Challenge
The wellness industry will start going head tohead against one of the worlds largestindustries known as the Health Care Industry.Understanding the potential in this challenge isimportant, since the Health Care Industry boaststo help the sick get better, while the WellnessIndustry and Spa Therapies promote proactive
health and focus on helping people to not getsick in the first place!
Which would you prefer?
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Client Focus
The spa industry is booming
and consumers are becoming
more discerning and with the
escalation in demand atpresent across the spaindustry, client expectation
becomes increasingly
sophisticated, leading to a
well-informed anddiscriminating assessment of
services on offer.
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How to Start a Spa/Wellness
Business Create a business
plan for your spa
Conduct initialmarket researchfor your spabusiness
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Wellness Spa
Combines Spa services with WellnessPrograms within appropriate Day Spa
facilities. Will need to provide evidence of: Day Spa facilities.
Spa Therapy and Body Therapy
Wellbeing and lifestyle programs.
Offers Spa Cuisine
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An Overview ofOptions for Your
Spa Business
Buying anestablished spabusiness
Opening a new spa
Spa franchising Mobile spas
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Licensing requirements for spas
In your territory:
Are there licensing requirements for the
establishment
What about the individual operator license
Are there certification standards
Hygiene requirements for spas
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Other Things to Consider
Write your Mission &Vision Statement Choosing a name for your spa business Start-up costs Where to get start-up financing for your spa
business What to consider when choosing a location for your
spa business including how much square footage youwill need Interior design of your spa business What equipment you need to start a spa business
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Managing Your Day Spa
Business
Develop effective systems for running your spa
business on a daily basis Set your spa's hours of operation
Working with spa employees
Determine the staffing needs of your spa business
Find employees who are qualified to work at yourspa
Set sales goals and keep spa employees motivated
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Managing Your Day Spa
Business Establish a maintenance schedule for equipment
Set prices for your spa's service and develop
packages to encourage clients to buy more Spa products
Identify suppliers for the products you will use andretail
Set retail markup margins Keep track of inventory
Create in-store displays to market products
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Managing Your Day Spa
Business Create your image on and off paper
Develop promotional materials to
market your spa business (includingLOGO, a menu of services, website,brochures, etc.)
Advertising and publicity Stimulate repeat business from your
spa clients
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The Destination Spa
With people prepared to travel to get thetreatment and experience they desire, the
future of the industry is in delivering a topquality product, consistently. With thisin mind, you must set about building the
very framework of your business,establishing strengthening andstreamlining the operation.
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Your Unique Selling Point
Seaside Charm or MountainBliss
Natural Mud or Healing
Spring Water Indigenous Plants and
Herbs
Specially DevelopedTechniques
Unique Technology One of a Kind Import
Cosmetic surgery andrecovery
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Who are You Catering to?
Golfers
Mountain Climbers
Business Travellers(Conferences etc)
Baby Boomers
Health & Fitness Buffs
Honeymooners College Students
Families
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Why Choose Spa/Wellness
The great news is, as the first ofapproximately 78 million members of the
baby boomer generation in North Americastart turning the age of 65 over the nextfew years, they will create the need for
continuing improving and expanding ofthis industry, thus generating anincreasing demand for us to supply.