GaudiaAquartDevelopingaSpaandWellnessBusiness(1)

8/2/2019 GaudiaAquartDevelopingaSpaandWellnessBusiness(1)

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Developing a Spa and

Wellness Business

Gaudia Chevannes-Aquart


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Definition of the Word Spa

The word "spa" comes from theLatin expression for health bywater.


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Wellness

Wellness is the state ofoptimal well-being. It's

not simply the absence ofillness, but an improvedquality of life resultingfrom enhanced physical,

social, mental, emotional,spiritual andenvironmental health.


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The Complete You


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Why Wellness

This industry is a newcomer to todaysconglomerates, since fifteen years agoit didnt even exist. However, todaythe Wellness Industry enjoys annualrevenue exceeding $200 billion andis expected to reach the trillion

dollar mark by 2010. It does nottake a scientist to realize this isoutstanding growth! Just go down toyour local strip mall or commercialdistrict and see what you run into.You will find Vitamin stores, fitnesscentres, natural food markets, and somany more wellness relatedbusinesses seem to be emerging atincredible rates! A massive wave isforming.


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Why such a surge of growth?

It all comes down to a giant contemporary

demand for advancements in pro-activehealth. There are many reasons why thewellness industry is, and will continue toexpand. For instance, did you know that

today:


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Some Statistics

14 million Americans have low bone density,and 77% of the estimated 8 million whohave Osteoporosis are undiagnosed(National Osteoporosis Foundation);

65% of the population is overweight, and25% of those people are clinically obese(U.S. Centres for Disease Control);

300,000 deaths per year are associated withbeing overweight and obese (U.S. Surgeon

General);

58 million Americans have one or moreforms of cardiovascular disease, the majorityof which are undiagnosed (American HeartAssociation).


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The Challenge

The wellness industry will start going head tohead against one of the worlds largestindustries known as the Health Care Industry.Understanding the potential in this challenge isimportant, since the Health Care Industry boaststo help the sick get better, while the WellnessIndustry and Spa Therapies promote proactive

health and focus on helping people to not getsick in the first place!

Which would you prefer?


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Client Focus

The spa industry is booming

and consumers are becoming

more discerning and with the

escalation in demand atpresent across the spaindustry, client expectation

becomes increasingly

sophisticated, leading to a

well-informed anddiscriminating assessment of

services on offer.


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How to Start a Spa/Wellness

Business Create a business

plan for your spa

Conduct initialmarket researchfor your spabusiness


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Wellness Spa

Combines Spa services with WellnessPrograms within appropriate Day Spa

facilities. Will need to provide evidence of: Day Spa facilities.

Spa Therapy and Body Therapy

Wellbeing and lifestyle programs.

Offers Spa Cuisine


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An Overview ofOptions for Your

Spa Business

Buying anestablished spabusiness

Opening a new spa

Spa franchising Mobile spas


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Licensing requirements for spas

In your territory:

Are there licensing requirements for the

establishment

What about the individual operator license

Are there certification standards

Hygiene requirements for spas


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Other Things to Consider

Write your Mission &Vision Statement Choosing a name for your spa business Start-up costs Where to get start-up financing for your spa

business What to consider when choosing a location for your

spa business including how much square footage youwill need Interior design of your spa business What equipment you need to start a spa business


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Managing Your Day Spa

Business

Develop effective systems for running your spa

business on a daily basis Set your spa's hours of operation

Working with spa employees

Determine the staffing needs of your spa business

Find employees who are qualified to work at yourspa

Set sales goals and keep spa employees motivated


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Business Establish a maintenance schedule for equipment

Set prices for your spa's service and develop

packages to encourage clients to buy more Spa products

Identify suppliers for the products you will use andretail

Set retail markup margins Keep track of inventory

Create in-store displays to market products


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Business Create your image on and off paper

Develop promotional materials to

market your spa business (includingLOGO, a menu of services, website,brochures, etc.)

Advertising and publicity Stimulate repeat business from your

spa clients


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The Destination Spa

With people prepared to travel to get thetreatment and experience they desire, the

future of the industry is in delivering a topquality product, consistently. With thisin mind, you must set about building the

very framework of your business,establishing strengthening andstreamlining the operation.


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Your Unique Selling Point

Seaside Charm or MountainBliss

Natural Mud or Healing

Spring Water Indigenous Plants and

Herbs

Specially DevelopedTechniques

Unique Technology One of a Kind Import

Cosmetic surgery andrecovery


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Who are You Catering to?

Golfers

Mountain Climbers

Business Travellers(Conferences etc)

Baby Boomers

Health & Fitness Buffs

Honeymooners College Students

Families


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Why Choose Spa/Wellness

The great news is, as the first ofapproximately 78 million members of the

baby boomer generation in North Americastart turning the age of 65 over the nextfew years, they will create the need for

continuing improving and expanding ofthis industry, thus generating anincreasing demand for us to supply.

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GaudiaAquartDevelopingaSpaandWellnessBusiness(1)