GamificationPlay or be played
Thijs de Vries @thijsdevries
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Open Development Camp - 7 Nov 2013
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Process
Product
Lean back media
Lean forward media
Everyone is gaming
Playing as kids
Creating meaningful stories
Getting better at something
Voluntary participation
Creating meaningful stories
Voluntary participation
Getting better at something
Creating meaningful stories
Voluntary participation
Getting better at something
12 mln players worldwide
22 average hours of gameplay per week
6 mln year of total gameplay
Can we get people to obey speed limits by using play?
http://www.youtube.com/
watch?v=iynzHWwJXaA
Gamification
The use of game elements
and techniques in a non-
game context to learn and
to progress.
Why gamify?
Drive participation
Increase engagement
Create loyalty
Successful gamification
2. Path to mastery1. Meaning 3. Voluntary participation
Blissful productivity
Social influence
Urgent optimism
Epic meaning
1. Meaning
Engagement loop
2. Path to mastery
Propose challenges
Action
Reward
Progress
Engagement loop
Propose challenges
Action
Reward
Progress
Engagement loop
Propose challenges
Action
Reward
Progress
Engagement loop
Propose challenges
Action
Reward
Progress
Engagement loop
Propose challenges
Action
Reward
Progress
Engagement loop
Propose challenges
Action
Reward
Progress
Engagement loop
Skills / Time
Difficulty
Skills / Time
Difficulty
Skills / Time
Difficulty
Skills / TimeVaardigheden / Tijd
Difficulty
Skills / Time
Difficulty
Skills / Time
Flow
Boredom
Aversion
Difficulty
Voluntary participation
Playing is part of us, by playing we learn
Gamification uses play to learn and to progress
Meaning
Path to mastery
Voluntary participation
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