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Google Analytics Bag oTricks
Simo Ahava (NetBooster) SUPEREE! "#$%
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SUPEREE! "#$% & 'SP! & SimoAhava
Simo Ahava &NetBooster
@SimoAhava
http://google.me/+
simo.ahava@netboo
www.simoahava.co
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SUPEREE! "#$% & 'SP! & SimoAhava
y (GA) *evelo+er Philoso+hy
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SUPEREE! "#$% & 'SP! & SimoAhava
,- yo. /.il0 it1 0ata
come
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The e/ is (inhere
stateless
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7/122SUPEREE! "#$% & 'SP! & SimoAhava
User intent is
.ntracka/le in thstateless e/
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9/122SUPEREE! "#$% & 'SP! & SimoAhava
The li-e s+an o- a 2e/ +ag
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SUPEREE! "#$% & 'SP! & SimoAhava
No1 /ro2ser cookare not the sol.tion
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SUPEREE! "#$% & 'SP! & SimoAhava
docum ent.cookie = 'returning= true'; docum ent.cookie = 'a
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SUPEREE! "#$% & 'SP! & SimoAhava
They +rovi0e yo. 2
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SUPEREE! "#$% & 'SP! & SimoAhava
5rom
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SUPEREE! "#$% & 'SP! & SimoAhava
Google Analytics/etter at +attern
matching than a
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SUPEREE! "#$% & 'SP! & SimoAhava
B.t it re:.ires :.a
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SUPEREE! "#$% & 'SP! & SimoAhava
hen the stateless an0 the st.nite
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SUPEREE! "#$% & 'SP! & SimoAhava
3o2 0o 2e ;n0 a
collect meaningf0ata
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SUPEREE! "#$% & 'SP! & SimoAhava
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