THAILAND’s ONLINE & ECOMMERCE MARKET@Founders Week Asia – Monday June 9, 2014 - Singapore
@eMinhBui
• Founder/Blogger @EcomEye.com – Southeast Asia eCommerce (based in Bangkok)
• Ex-Regional/Local Marketing Director/Head of eCommerce Division @ several firms
• Southeast Asia guest Columnist: Tnooz, e27, WebinTravel, …
THE ROLE OF THAILAND IN ASEAN
WHY THAILAND?
Biggest Ready Online Market in
SEA
Mobile Addicted
Users
Asia’s Tourism
Hub
World’s top Social
Media city
Low Living Cost
Shopping/Fashion Lovers
Largest Expat
Community
THAI STARTUP ECOSYSTEM
StartupsEcosyste
m
TalentsCo-working
spaces
Incubators
Angel Investors
VCsLiving cost
Payment infrastructu
re
Successful companies
Advisors
GENERALMARKET OVERVIEW
Internet users: 26.2M (37.7%)
GDP (Nominal): $391B, per
capital: $5.727
69.52M people
mobile-Commerce in Thailand
Source: Our Mobile Planet - GoogleMobile PaymentMobile commerce activities
SUCCESSFUL STORIES
Agoda EnsogoTarad AdMax
Ookbee
• Sold to LivingSocial, seven numbers
• Aqquired by Komli Media
• aqquired by Priceline
• Rakuten bought 67% for $3.35M
•Valuation of $60M (rumoured)
Statistics• Thailand ICT overview 2013• Thailand online market 2012Tech portals• E27/TechinAsia Thailand section – Leading Asia tech news portals• Thumbsup – Top Thai startup website (mainly in Thai with Eng section)• EcomEye – Southeast Asia eCommerce from Insiders’ views• Bangkokstartup – Thai Startup Review • Quora Thailand Startups – answers from locals & expats in Thailand
Events - Meetup• Hubba/Launchpad co-working spaces’ events • Bangkok Entrepreneurs – monthly events• Bangkok Hospitality & Tourism Network
Thailand News• BangkokPost/TheNation – The two most popular English newspapers in Thailand• ThaiVisa – the most popular forum about Thailand by foreigners• Coconut Bangkok – Lifestyle and events news • RichchardBarrow – A well-known blog of a British guy about Thailand
DIGITAL GUIDE TO THAILAND
EcomEye.com Southeast Asia eCommerce from Insiders’ views! Twitter/Linkedin @ eMinhBui - [email protected]
SuccessManpowerInovationLow costExit