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BENEFITS & HEALTHCARE FAQ COMPANY FORMATION CHECKLIST COMPLIANCE AND LAW PRESENTED BY GETTING YOUR STARTUP STARTED TIPS & TRICKS FOR NEW BUSINESS OWNERS

Startup Your Startup: Tips and Tricks for Founders at the Starting Line

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When it comes to setting up your business, there are a lot of t's to cross and i's to dot before you can take off. This presentation, from Justworks and Early Growth Financial Services, provides a handy checklist of those things you need to consider and take care of (properly!) when you're starting up, including setting up an EIN, securing SUI, choosing your corporate entity, registering trademarks, and more.

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Page 1: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

BENEFITS & HEALTHCARE FAQ

COMPANY FORMATION CHECKLIST COMPLIANCE AND LAW

PRESENTED BY

GETTING YOUR STARTUP STARTED

TIPS & TRICKS FOR NEW BUSINESS OWNERS

Page 2: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Sirk Roh:Chief Operating

Office

Robert Lopez:Head Of Sales And

Business Development

Page 3: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

33%of small businesses get

fined for doing payroll incorrectly

Page 4: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

“Financial operations aren’t my forté. I have little tolerance for paperwork, forms, or bookkeeping, and so had been putting off some

operational tasks for too long – knowing this, I should have outsourced this as early as possible…

Don’t cut corners here.”

- Seth Bannon, Y Combinator Alum and CEO and Founder of Amicus

Page 5: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Set up an EINFREE TO SETUP

Get an SUI REQUIRED FOR PAYROLL

Open a Business Bank Account

NEED COMPANY NAME AND EIN

Workers’ Comp & DisabilityREQUIRED BY LAW IN SOME STATES

A FEW THINGS TO DO AT THE VERY START

COMPANY FORMATION CHECKLIST

Page 6: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

SET UP YOUR EIN

• An EIN, also known as a Federal Tax Identification Number, is

used to identify a business entity. EINs are issued for the

purpose of tax administration. Anyone who has started a new

business or hired or will hire employees is required to have an

EIN

Why

Where

You’ll Need

• You can obtain an EIN for free at

https://sa2.www4.irs.gov/modicin/individual/

• Your social security number

Page 7: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

UNEMPLOYMENT AND WITHHOLDING

• Setting up withholding with your SUI (State Unemployment

Insurance) Number ensures that quarterly combined returns

and unemployment insurance payments are credited

promptly and accurately. You can’t set up payroll without

this, unless you use a PEO (like Justworks).

Why

Where

You’ll Need

• https://applications.labor.ny.gov/eRegWeb/

• Your EIN or SSN

Page 8: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

OPEN A BUSINESS BANK ACCOUNT

• If you co-mingle your personal and business finances, a

court can potentially go after you as it looks like you and the

corporation are one and the same. Using a separate

business account makes it much easier to file your business

income and expenses separately from your personal

transactions

Why

Where

You’ll Need

• PNC Bank, First Niagara, Peoples United Bank, SVB, others

• Name of company and EIN

Page 9: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

SET UP WORKERS’ COMP(IF YOU HAVE EMPLOYEES)

• Workers’ compensation insurance protects employers and

employees against financial losses in the case of injury.

Not carrying this insurance for employees is a crime and

the business owner can be prosecuted for a misdemeanor

or felony (in NY, you also need disability).

Why

Where

You’ll Need

• http://workcompone.com/

• Name of company and census data (salary, job type, location)

Page 10: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Obamacare & My Business

HOW WILL IT BE AFFECTED?

Getting a Policy HOW CAN I DO THIS?

Contributing to PolicyWHAT IS TYPICAL?

Going without a PolicyTHE COSTS ASSOCIATED?

COMMON QUESTIONS

A Great Benefit for your Employees

HEALTHCARE FAQ

Page 11: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

The ACA provides access to lower cost health insurance plans and

subsidized policies for employees and employers. No more pre-

existing conditions; you can not be denied coverage. Subsidies are

based on income. Health Republic & Oscar are 2 examples in NY.

Get more info at:

http://healthcare.gov

and

nystateofhealth.ny.gov

AFFORDABLE CARE ACT AND YOUR BUSINESS

Page 12: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

• Visit http://healthcare.gov or get in touch with a broker to find a

group policy for your company

• If your company employs less than 50 employees you have no

obligation to offer health insurance; Depending on income levels,

some employees might qualify for subsidies

• Educating your employees about their options (exchange,

agents) is a good idea since being individually insured is a

requirement of the ACA.

• For employers with more than 100 employees, the fine for not

providing insurance could be $2000 per employee.

HOW DO I GET HEALTHCARE?

Page 13: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Generally speaking the minimum contribution for all states is 50%-

60%

You can find additional information on the government websites

listed on previous slide or seek consultation from a licensed

agent / broker.

MINIMUM CONTRIBUTIONS FOR HEALTH INSURANCE

Page 14: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

• Since health insurance can be very confusing and an emotional

product any help you can provide for your employees will be

seen in a positive light.

• US citizens are required to carry health insurance or face fines

starting April 2014.

• If you’d like your company to pay for your employees’ individual

policies, you can, but keep in mind:

• It’s considered taxable income, so unlike a group policy,

there is no pre-tax benefit

• You may not discriminate by paying for one employee’s

health insurance while not paying for another’s

THE HEALTHCARE EXCHANGES

Page 15: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Dental InsuranceGOOD BENEFIT AND LOW COST

Vision InsuranceGOOD BENEFIT AND LOW COST

General LiabilityTYPICALLY NEEDED FOR OFFICE SPACE

D&O InsurancePROTECTS FOR SENSITIVE INFORMATION

A FEW THINGS TO DO AT THE VERY START

OTHER BENEFITS & INSURANCE

Page 16: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Contractors vs. Employees

DO THE RIGHT THING

Corporate Entity Type WHERE AND HOW TO INCORPORATE

State of IncorporationUSUALLY DELAWARE

Trademark RegistrationPROTECT YOUR CREATION

DECISIONS NEEDING LEGAL INPUT

Make Sure you are following the law because penalties can be brutal

THE LEGAL ASPECT

Page 17: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

In general, new people should be classified as employees unless:

1. They are explicitly temporary (eg a 3 month contract).

2. They are hired to work on a single project, with a definitive end

or deliverable

3. They are being paid for a specific result (like a deliverable),

rather than for their time

CONTRACTORS VS. EMPLOYEES

Page 18: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

They type of business entity you choose will depend on three

primary factors: liability, taxation and record-keeping.

If you’re looking to raise venture capital, the quick answer is you

should incorporate as a C corporation. See entity type chart slide

for details.

CORPORATE ENTITY TYPE

Page 19: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Picking the right state can save you time and money in fees and taxes as

well as additional legal fees later if you need to change locations for business

reasons. Most investors would prefer that your company is incorporated as a

C corp in Delaware.

If your business meets any of the following criteria in a state other than your

home state, then you should check with the state government and/or a

lawyer about applying for a foreign qualification:

• Your business has a physical presence in the state

• Your business has employees in the state

• Your business accepts orders in the state

• Your business has a bank account in the state

WHERE SHOULD I INCORPORATE?

Page 20: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

Your brand is one of your most important assets. By registering

your trademark, you receive national protection and place

everyone on notice of your rights to the trademark.

Learn more:

http://www.fr.com/Top-10-Benefits-of-Trademark-Registration-01-15-2010/

Register your trademark:

http://www.uspto.gov/trademarks/teas/

or

http://www.trademarkia.com

SHOULD I REGISTER MY TRADEMARK? HOW DO I DO IT?

Page 21: Startup Your Startup: Tips and Tricks for Founders at the Starting Line

THANK YOU AND CONTACT US

Robert [email protected]@JustworksHR

Sirk [email protected]@EarlyGrowthFS