FORMS OF DIRECT MARKETING NITISH(16037) NISHA(16020)
The New Direct-Marketing Direct marketing consists of direct connectionswith carefully targeted individual consumers toboth obtain an immediate response and cultivatelasting customer relationships.
No intermediariesAn element of the promotion mixFastest-growing form of marketing
Growth and Benefits of Direct MarketingBenefits to Sellers
Tool to build customer relationshipsLow-cost, efficient, fast alternative to reach marketsFlexibleAccess to buyers not reachable through other channels
Growth and Benefits of Direct MarketingBenefits to Buyers
ConvenienceReady access to many productsAccess to comparative information about companies, products, and competitorsInteractive and immediate
Forms of Direct MarketingDirect-mail direct marketingCatalog direct marketingTelephone marketingDirect-response television marketingKiosk marketingOnline marketing
Direct-mail marketing
Direct-mail marketing involvesan offer, announcement, reminder,or other item to a person at aparticular address.
PersonalizedEasy-to-measure resultsCosts more than mass media Provides better results than mass media
Catalog direct marketingBenefits of Web-based catalogsLower cost than printed catalogsUnlimited amount of merchandiseReal-time merchandisingInteractive contentPromotional features
Challenges of Web-based catalogsRequire marketingDifficulties in attracting new customers
Catalog direct marketing involves printed and Web-based catalogs.
Telephone direct marketing
Telephone direct marketing involves using the telephone to sell directly to consumersand business customersOutbound telephone marketing sells directly to consumers and businessesInbound telephone marketing uses toll-free numbers to receive orders from television and print ads, direct mail, and catalogs
Benefits of telephone direct marketingPurchasing convenienceIncreased product service and informationChallenges of telephone direct marketingUnsolicited outbound telephone marketingDo-Not-Call Registry
Direct-response television marketingDirect-response television (DRTV)marketing involves 60- to 120-secondadvertisements that describe products orgive customers a toll-free number or Web site to purchase and 30-minute infomercials such as home shopping channelsLess expensive than other forms of promotionEasier to track results
Kiosk marketingKiosk marketing involves placinginformation and ordering machinesin stores, airports, trade shows, andother locations
Online MarketingInternet is a vast public web of computer networks that connects users of all types around the world to each other and to a large information repository.
Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale.
Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.
Online Marketing DomainsBusiness to consumer (B2C)Business to business (B2B)Consumer to consumer (C2C)Consumer to business (C2B)
Online Marketing DomainsBusiness to consumer (B2C) involves selling goods and services online to final consumersBusiness to business (B2B) involves selling goods and services, providing information online to businesses, and building customer relationships
Online Marketing DomainsConsumer to consumer (C2C) occurs on the Web betweeninterested parties over a wide range of products and subjects
Online Marketing Domains
Consumer to business (C2B) involves consumers communicating withcompanies to send suggestions and questions via company Web sites
Using E-mailEmail marketing is promoting products through the use of email.
There are 2 main ingredients to an effective email marketing campaign
They are to build a large list of people you can email and to write great emails
The emails should be packed with free value and they should move people to buy what youre trying to sell
BloggingYet another but important and crucial marketing trend that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years
Businesses, companies and even superstar now use blogging system for huge promotion
Social Media Marketing
Social media is very popular right now and its only getting more popular
You can tap into that popularity by using social media to sell your products
Just make sure you dont SPAM people. In fact, you shouldnt use any social media to directly sell anything
Just use social media to direct people to other sites where you can then hit them with a sales pitch
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