FORMS OF DIRECT MARKETING NITISH(16037) NISHA(16020)

The New Direct-Marketing Direct marketing consists of direct connectionswith carefully targeted individual consumers toboth obtain an immediate response and cultivatelasting customer relationships.

No intermediariesAn element of the promotion mixFastest-growing form of marketing

Growth and Benefits of Direct MarketingBenefits to Sellers

Tool to build customer relationshipsLow-cost, efficient, fast alternative to reach marketsFlexibleAccess to buyers not reachable through other channels

Growth and Benefits of Direct MarketingBenefits to Buyers

ConvenienceReady access to many productsAccess to comparative information about companies, products, and competitorsInteractive and immediate

Forms of Direct MarketingDirect-mail direct marketingCatalog direct marketingTelephone marketingDirect-response television marketingKiosk marketingOnline marketing

Direct-mail marketing

Direct-mail marketing involvesan offer, announcement, reminder,or other item to a person at aparticular address.

PersonalizedEasy-to-measure resultsCosts more than mass media Provides better results than mass media

Catalog direct marketingBenefits of Web-based catalogsLower cost than printed catalogsUnlimited amount of merchandiseReal-time merchandisingInteractive contentPromotional features

Challenges of Web-based catalogsRequire marketingDifficulties in attracting new customers

Catalog direct marketing involves printed and Web-based catalogs.

Telephone direct marketing

Telephone direct marketing involves using the telephone to sell directly to consumersand business customersOutbound telephone marketing sells directly to consumers and businessesInbound telephone marketing uses toll-free numbers to receive orders from television and print ads, direct mail, and catalogs

Benefits of telephone direct marketingPurchasing convenienceIncreased product service and informationChallenges of telephone direct marketingUnsolicited outbound telephone marketingDo-Not-Call Registry

Direct-response television marketingDirect-response television (DRTV)marketing involves 60- to 120-secondadvertisements that describe products orgive customers a toll-free number or Web site to purchase and 30-minute infomercials such as home shopping channelsLess expensive than other forms of promotionEasier to track results

Kiosk marketingKiosk marketing involves placinginformation and ordering machinesin stores, airports, trade shows, andother locations

Online MarketingInternet is a vast public web of computer networks that connects users of all types around the world to each other and to a large information repository.

Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale.

Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.

Online Marketing DomainsBusiness to consumer (B2C)Business to business (B2B)Consumer to consumer (C2C)Consumer to business (C2B)

Online Marketing DomainsBusiness to consumer (B2C) involves selling goods and services online to final consumersBusiness to business (B2B) involves selling goods and services, providing information online to businesses, and building customer relationships

Online Marketing DomainsConsumer to consumer (C2C) occurs on the Web betweeninterested parties over a wide range of products and subjects

Online Marketing Domains

Consumer to business (C2B) involves consumers communicating withcompanies to send suggestions and questions via company Web sites

Using E-mailEmail marketing is promoting products through the use of email.

There are 2 main ingredients to an effective email marketing campaign

They are to build a large list of people you can email and to write great emails

The emails should be packed with free value and they should move people to buy what youre trying to sell

BloggingYet another but important and crucial marketing trend that has brought a huge aberration in our society

Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years

Businesses, companies and even superstar now use blogging system for huge promotion

Social Media Marketing

Social media is very popular right now and its only getting more popular

You can tap into that popularity by using social media to sell your products

Just make sure you dont SPAM people. In fact, you shouldnt use any social media to directly sell anything

Just use social media to direct people to other sites where you can then hit them with a sales pitch

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