Agenda
- Result of Aug’13
- Result of Jan-Aug’13
- Fleet current Situation
- Next action to achieve the target
Fleet sales Department
Leasing General Fleet Honda group &Staff TOTAL
22 100
City Jazz Civic Accord CR-V Freed Brio CBU Achievement
41 7 136 118 26 0 14 13 60%
By model
Sales Target = 587unitResult = 355unit
Fleet sales performance Aug’ 2013
By Channel
By Model
Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I
City Jazz Civic Accord CR-V Freed Brio CBU
Target Aug' Actual Aug' Actual Aug'
Civic Accord
City
Jazz
Civic
Accord
CR-V
Freed
Brio
CBU
Leasing General Fleet Honda group &StaffTarget Aug'13 Actual Aug'13 Actual Aug'12
Leasing
General Fleet
Honda group &Staff
Fleet sales Target of Aug’ 13
Aug-13 RESULT IN AUG 2013 SALES RESULT VS TARGET Sep 2013
By Model BOOKING CANCLE DLV. STOCK B/O TARGET RESULT TARGET FORECAST
BRIO
BRIO AMAZE
CITY
CITY CNG
JAZZ
JAZZ HYBRID
CIVIC
CIVIC HYBRID
ACCORD
ACCORD CBU
CRV
FREED
ODYSSEY
STEP WGN
CR-Z
TOTAL
Fleet sales result of Jan-Aug’ 2013
Leasing General Fleet Honda group &Staff TOTAL
7 58% 257 87
City Jazz Civic Accord CR-V Freed Brio CBU Achievement
3 145% 66
Sales Target = 4,322 unitResult = 3,756 unit
By Model
By Channel
Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I
City Jazz Civic Accord CR-V Freed Brio CBU
City
Jazz
Civic
Accord
CR-V
Freed
Brio
CBU
Leasing General Fleet Honda group &Staff
Target YTD' Actual YTD' Actual YTD'
Leasing
General Fleet
Honda group &Staff
I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I
General FleetHonda groupLeasing & Rental
Jan-Aug’13 PDCA by customers category
CategoryTarget
(P)Result
(D)Evl Check Next Action
1 Leasing&RentalCo.
2,290 1,714 75%
1.Competitor launched special
sales promotion and big discount
to the customers.
2.Extend to buy new car because
of the value of used car low down
1.Approach and gain more sales
volume by consider attractive
sales condition to the customer.
2 Honda Group/Supplier & Staff
434 1,116257%
1.Over Target because of Special
campaign for Honda Group & Staff
1.Re-consider new attractive
special campaign for Honda
Group & Staff to run out existing
model in Honda stock
3 General Fleet Customer & VIP
1,598 92658%
1.Sales volume low down effect
from First car campaign last year
1.Re-consider attractive sales
condition and continue follow up
high prospective customer to gain
more sales volume
Total 4,322 3,756 87%
Summary Fleet sales result by CategoryFleet sales result of Jan-Aug’ 2013
Bidding Prospective COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITY BIDDING DATE
PERIOD DELIVERY
WIN/LOSS
KIATNAKIN BANK KIATNAKIN BANK CIVIC SAB TOYOTA ALTIS HIGH AUGUST AUG-SEP WIN
PTT PTT CIVIC SAB TOYOTA ALTIS HIGH MARCH MAY LOSS
KTB / PATRA NOVATIS CIVIC 1.8 NAVI TOYOTA ALTIS HIGH APRIL SEP WIN
KTB / PATRA NOVATIS ACCORD 2.0EL TOYOTA CAMRY HIGH APRIL APRIL-SEP WIN
WORLDCLASS PHILIP MORIS BRIO AMAZE VA HIGH SEP OCT Prospective
WORLDCLASS DANIAL CITY VA ALS HIGH APRIL APRIL LOSS
SOUTHEAST TCC LAND ACCORD 2.0NAVI 8 TOYOTA CAMRY MEDIUM MARCH JULY WIN
WORLDCLASS DKSH ACCORD 2.4EL ALS TOYOTA CAMRY MEDIUM SEP AUG'13-MAY'14 Prospective
WORLDCLASS DKSH CIVIC SAB TOYOTA ALTIS MEDIUM SEP JUN'13-JUN'14 Prospective
WORLDCLASS KASETSART UNI. ACCORD 2.0EL MEDIUM JUNE JUNE LOSS
PTT PTT ACCORD 2.4EL TOYOTA CAMRY MEDIUM JULY JULY LOSS
PTT PTT CIVIC 1.8 SAB TOYOTA ALTIS MEDIUM JULY JULY LOSS
Thairent Tipaya Insurance CIVIC TOYOTA ALTIS HIGH SEP SEP-OCT Prospective
Thairent Tipaya Insurance ACCORD 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective
Electricity Province Authority of Thailand
Electricity Province Authority of Thailand
CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective
ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective
SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective
THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective
MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective
Michalin Michalin ACCORD 2.4 EL 4 TOYOTA CAMRY MEDIUM AUG AUG WIN
Royal Household Bureau
Royal Household Bureau ACCORD 2.0 EL/2.4EL 23 TOYOTA CAMRY MEDIUM AUG SEP LOSS
Jan’13 Feb Mar Apr May June July Aug Sep Oct Nov Dec
ECO
Sup-com
Compact
Family
PTT
TCC Land
Civic 27 unit
Accord 4 unit
Bidding Result as of Aug’ 2013
SUV
MUV
Accord 4 unit TCC Land
Civic 2 unit
Accord 20 unit
Civic 18 unit
Civic 28 unit
DKSH
DKSH
KIATNAKIN
WIN LOSS Prospective
Accord 7 unit NOVATIS
NOVATIS
Bio Amaze 26 unit
CITY 40 unitDANIEL
PHILLIP MORRIS
Accord 2 unit
Accord 3 unit PTT
KASETSART
Civic 2 unit
PTT
Civic 37 unit
Accord 11 unitTIPAYA INS.
TIPAYA INS.
Accord 33 unit
Brio Amaze 50 unit
City 150 unitSHELL
Thai Rent A Car
SAVING BANK
HEAD GUARD CARAccord 60 unit
PEA CRV 12 unit
Current Bidding Prospective
501 units
Accord 1 unitNOVATIS Accord 4 unit
Michalin
Accord 23 unitRoyal Household Bureau
City 70 unitHuaweai
Jan Feb Mar April May June July Aug Total
BRIO
BRIO AMEZ
CITY
JAZZ
CIVIC
ACCORD
CR-V
FREED
CITY CNG
JAZZ HYBRID
CIVIC HYBRID
JAZZ CBU
ACCORD CBU
STEPWGN
ODYSSEY
CR-Z
TOTAL
2013 Monthly Booking by Model
Jan Feb Mar April May June July Aug
BRIO BRIO AMEZ CITY JAZZ CIVIC ACCORD
CR-V FREED CITY CNG JAZZ HYBRID CIVIC HYBRID JAZZ CBU
ACCORD CBU STEPWGN ODYSSEY CR-Z
2013 Monthly Booking by Model
Accord
Civic
City
CR-V
Amaze
Stepwgn
New car purchasing
RentSell out
Normal situation(Good Price)
Fleet Situation Analysis
New car purchasing
Rent
Sell out
(Price down 20%-30%)
Short Term Rental Market Cycle
Current situation(1ST Car effect +New car campaign)
2.5 Years
Extend buying new car
Extend sell out used car
BuyingCycle
BuyingCycle
11
22
33
2.5 Years
First car campaign last year and new car campaign effect to value of used car low down ,Leasing & Rental extend to buy new car.
Trade-in Price : CITY vs VIOS 15 Aug 2013
New car Price (Y (Y (Y (Y (Y (Y
CITY . SV AT(AS) CITY . SV AT(AS) VIOS . G AT Limited
HONDA CITY & VIOS
New car Price 704,000 .
CITY I-VTEC SV AT(AS) (Standard)
CITY I-VTEC SV AT(AS)
TOYOTA / VIOS
Newcar Price 714,000 B.
Vios S 1.5 AUTO Limited
Trade-in Price : JAZZ vs YARIS 15 Aug 2013
New car Price (Y (Y (Y (Y (Y (Y
JAZZ . SV AT (S) JAZZ . SV AT (S) YARIS . RS AT
HONDA JAZZ & YARIS
New car Price 715,000 .
JAZZ 1.5 L i-VTEC S-V AT (S) (Standard)
JAZZ 1.5 L i-VTEC S-V AT (S)
TOYOTA
Newcar Price 734,000 B.
YARIS S 1.5 AUTO Limited
Trade-in Price : CIVIC vs ALTIS 15 Aug 2013
New car Price (Y (Y (Y (Y (Y (Y
CIVIC . SV AT (AS) CIVIC . SV AT (AS) ALTIS . G VVTI NAVI
HONDA CIVIC & ALTIS
New car Price 969,000 . CIVIC-VTEC SV1.8 AT(AS)
(Standard)
CIVIC I-VTEC SV1.8 AT(AS)
TOYOTA /ALTIS
Newcar Price 949,000 .
Trade-in Price : ACCORD vs CAMRY 15 Aug 2013
New car Price (Y (Y (Y (Y (Y (Y
ACCORD . EL NAVI ACCORD . EL NAVI CAMRY . G SA
HONDA ACCORD & CAMRY
New car Price 1,677,000 .
ACCORD 2.4 EL NAVI (Standard)
ACCORD 2.4 EL NAVI
TOYOTA CAMRY
Newcar Price 1,509,000 .
Trade-in Price : CRV vs FORTUNER 15 Aug 2013
New car Price (Y (Y (Y (Y (Y (Y
CRV . EL CRV . EL FORTUNER . G AT
HONDA CRV & FORTUNER
New car Price 1,524,000 .
CR-V 2.4 EL (Standard)
CR-V 2.4 EL
TOYOTA FORTUNER
Newcar Price 1,189,000 .
FORTUNER G AUTO 5sp 2.5
No. Company name
Sep-December 2013 Original Plan (Replacement)
Total
Sep-December 2013 Prospective
Total Remark
Segment Segment
ECO-Car Sub-CompactCompact
CarSUV MUV ECO-Car Sub-Compact
Compact Car
SUV MUV
Brio Amaze City Jazz Civic Accord Crv FreedStep/
OdysseyBrio Amaze City Jazz Civic Accord CR-V Freed
Step/ Odyssey
1 Avis 50 50 50 20 170 50 30 20 100
Amaze Volume 150-200 units are on the deciion compare with Almera which will settle around September City Volume 30 units prefer New City compare with Vios Civic Change to buy New Altis 20 units Accord&Crv Change to buy Camry already
2 Biz car 50 50 20 20Toyota offer more discount diff=38,000
3 Budget 50 30 20 20 15 10 145 20 20 10 50 Can not sell the terminate car 200 units. So, can not buy the new car too.
4Expert car rental
12 5 3 20 1 1 2
- Due to the used car price is very low can not sell the terminate car now . -Have a reorganize project. So, Just buy the car which user request for long term only.
5 Hertz 10 10 20 20 60 20 10 30 Can not sell the terminate car 200 units. So, can not buy the new car too.
6Krungthai Car Rent
30 30 50 110 20 20Prefer and waiting for New City
7Sixth Car rental(Master)
0 0 No plan in the last half year because plan and buy in the first half year already
10 Thai Rent 50 50 50 50Maintain the original plan
Total 80 50 182 80 145 18 50 0 0 605 0 120 90 0 41 21 0 0 0 272
Original Plan(unit) Prospective (unit) Reduce(Unit)
605 272 333
Short Term PlanCheck : Used car in stock low price to sales used car
To create a chance to gain more sales volume in Leasing & Rental , we use strategy 1.Compare different budget between maintenance fee of used car and selling price value of used car2.Give special discount to cover the different value of their used car3.Compare value of Honda used car and the competitor4.Use Approaching Strategy to gain sales volume over competitor such as Pricing ,Management relation, Product &Feature
Effect : Extend to buy new car for short term rental
Fleet market current Situation
Competitor Marketing Strategy as of Aug’13
Marketing Strategies & Activities
Nissan Sep 14-19 Test Drive @ USA
Toyota => Give free coupon to join activity when Toyota are sponsor
Visit Toyota Factory ( Hybrid Assembly ) 4 Oct.
Competitor Discount as of Aug’13
Vios new Vios old Altis Camry 2.0 Camry 2.5 Fortuner Teana Sylphy Pulsar Fiesta Attrage Amera
Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount
60,000-70,000 2
MonthBrio
Brio Amaze
City Jazz Civic Accord 2.0 Accord 2.4 CR-V
Discount
Aug’13- 45 - - - - - -
1. Fleet Price Discount to Leasing & Rental & Fleet Company as of Aug
2. Approaching strategies
Next action to achieve the target
COMPANY MODEL TYPE UNIT COMPETITORBIDDING
DATEWIN/LOSS Check (Reason Win & Loss) Next Action
KIATNAKIN BANK
CIVIC SAB TOYOTA ALTIS AUGUST WIN1.Product&Feature 2.Special Price
Use management relation & closely follow up to enhance good relationship ->for next Bidding
PTT ACCORD 2.4EL TOYOTA CAMRY JULY LOSS2.Camry discount 107,300+Regist.
Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding
PTT CIVIC 1.8 SAB TOYOTA ALTIS JULY LOSS3.Altis discount 97,120+Regist
Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding
1.Top management relation
2.Leasing offers
3.Leave demo. Car
4.Special price ( if needed )
5.Business relation
6.Product & Feature
COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITYBIDDING
DATEPERIOD
DELIVERYWIN/LOSS
Thairent Tipaya Insurance CIVIC TOYOTA ALTIS HIGH SEP SEP-OCT Prospective
Thairent Tipaya Insurance ACCORD 2.4 navi TOYOTA CAMRY HIGH SEP SEP-OCT Prospective
PEA PEA CRV 2.0 EAD FORTUNER MEDIUM SEP OCT Prospective
ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI CAMRY MEDIUM SEP OCT Prospective
SAVING BANK SAVING BANK ACCORD 2.4 TECH CAMRY MEDIUM SEP OCT Prospective
THAIRENT THAIRENT BRIO AMAZE SA NISSAN AMERA MEDIUM SEP SEP-OCT Prospective
MASTER SHELL CITY SVB VIOS/FORD FIESTA MEDIUM SEP OCT Prospective
WORLDCLASS HUAWEAI CITY SVB 70 TOYOTA VIOS MEDIUM SEP OCT Prospective
Strategy to win the competitorBig lot Prospective
To Achieve Fleet sales Target We use Approaching Strategy COMPANY END USER MODEL TYPE UNIT Approaching Strategy
Thairent Tipaya Insurance CIVIC 1.Product & Feature 2.Management relation
Thairent Tipaya Insurance ACCORD 2.4 navi 1.Product & Feature 2.Management relation
PEA PEA CRV 2.0 EAD 1.Product & Feature 2.Management relation
ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI 1.Special Price 2.Management relation
SAVING BANK SAVING BANK ACCORD 2.4 TECH 1.Product & Feature 2.Management relation 3.Special Price
THAIRENT THAIRENT BRIO AMAZE SA 1.Special Price 2.Management relation 3.Product & Feature
MASTER SHELL CITY SVB 1.Leasing Offer 2.Product & Feature 3.Management relation
First Pilot Test Drive Activity At Amata Nakorn Industrial co with Master Car rent
Objective : - Create opportunity to do business talk- Create sales chance and gain more sales volume - Promote 2GA USP > Elegant > Comfort >Advance Technology
Date: 5-6 Sep 2013Time: 10.00 – 16.00 pmVenue : Amata NakornTarget group : 375 company in Amata Nakorn Industrial Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA and CIVIC ,CR-V , STEPWGN
- Display carActivity-Test drive 2GA and others Honda model- Approach the key person to give them the attractive condition to meet theirrequirement
P Next Action
Place : Coffee D’OroAmata Nakorn
1 Test Drive @ Industrial Park 2 Leave Demonstration car to test drive
Provide 2GA Demonstration car to high prospective customers Objective : - Introduce 2GA into Fleet market
- Create sales chance and gain more sales volume
Date: Aug - Sep 2013Target group : - Kasikorn Bank
- Tipaya Insurance- PTT - Highway police- Saving Bank / IRPC / KAO / DKSH
Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA to create confident of
high performance of 2GA
* Fleet borrow 5 units of Accord demonstration cars from GA
Schedule
- Fleet sales staff continue penetrate & visit 7 group of new source customer 2 times per month to make good relationship in long term and also find channel to penetrate sales volume
- Find out and discuss with Fleet sales Dept. about the limited of channel to approach to customer.- Evaluate the result of sales volume every month.- Try to meet the customer’s requirement with difference approach to create more sales volume.
3 Continue penetrate 7 new group of Potential customer Project : Penetrate New Potential CustomerObjective : To expand Fleet sales customers channel to
gain more volume of 2GA and others Honda modelTarget : 500 unit Period : Jan – Dec ’13
1.Bank 2.Consumer Product 3.Department Store 4.Petrolium 5.Communication 6.Beverage 7.Government/state En.
Fleet Activity to Enhance Sales Volume
Result, 3,756
Back order, 160
Bidding pros., 501
Short Term pros.,
New pros., 1811
Target Result
• JAZZ Hybrid 20 unit
• CIVIC Hybrid 20 unit
1.Special campaign for Honda Suppliers
• JAZZ Hybrid 50 unit
• CIVIC Hybrid 50 unit
2.Special campaign for Honda Group Staff
• All Model 200 units
3.Friend Introduction campaign
• CIVIC Hybrid 180 unit
4. Monitor car
6,500
5 Fleet Special campaign LaunchingTarget 320 unit
1 New bidding from Fleet company2 New bidding from Leasing company3 VIP customer4 Honda staff welfare
P Next ActionProspective customer
To achieve6,500
unit
pending
Plus + Focus Leasing
PDCA SALES RESULT BY MODEL Aug’ 2013
Model
Aug-13
TQM Check ActionTarget Actual
With Target (%)
BRIO 2 9 450% Dlv result from Staff campaignMaintain Staff campaign to Honda group to create sales volume
BRIO AMAZE 30 5 16% Result from Honda staff campaign Propose to Thairent 50 unit
CITY 140 28 20% Short term rental stop buying effect from used car Propose to Shell Thailand 150 unit
CITY CNG 10 13 130% Short term rental stop buying effect from used car Create sales volume to Leasing & Rental
JAZZ 40 5 12.5% Short term rental stop buying effect from used car Sales staff should control their cust.to dlv.within time
JAZZ HYBRID 10 2 20% 1 unit from Leasing & Rentalshould create sales volume by launch special campaign
CIVIC 150 134 89%Majority volume from Leasing & Rental & Staff campaign
should create sales volume by launch special campaign to L&R
CIVIC HYBRID 10 2 20% 2 unit from Fleet Fleet company & Staffshould create sales volume by launch special campaign
ACCORD 150 113 75% Majority volume from Leasing&Rental should create sales volume by give special discount
ACCORD CBU 0 5 Accord CBU from staff campaign already run out model
CRV 40 26 65% Majority volume from Leasing & Rental should create sales volume to Leasing & Rental
FREED 5 0 Not have Freed model Wait for minor change
ODYSSEY 0 0
STEP WGN 0 13 5 unit from HATCM , 4 unit from staff campaign Should create sales volume by launch special campaign
CR-Z 0 0
Total 587 355 60%
Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I
Model
Jan-13 Feb-13 Mar-13 Jan-Mar'13
Check Action
Target ActualWith
Target (%)
Target ActualWith
Target (%)
Target ActualWith
Target (%)
Target ActualWith
Target (%)
BRIOlow sales volume after
Amaze launchshould launch campaign to Honda
group to create sales volume
BRIO AMAZE
Brio Amaze honda staff campaign
should launch campaign to Honda group to create sales volume
CITY first car campaign Sales staff should control their cust.to
dlv.within time
CITY CNG first car campaign Sales staff should control their cust.to
dlv.within time
JAZZ first car campaign Sales staff should control their cust.to
dlv.within time
JAZZ HYBRID
vip cust.should create sales volume by launch
special campaign
CIVIC Leasing&Rental cust.should create sales volume by launch
special campaign
CIVIC HYBRID
com.car for product dept.
should create sales volume by launch special campaign
ACCORD run out year model 2012should create sales volume by launch
special campaign
ACCORD CBU
Accord CBU staff campaign
already run out model
CRV vip & staff welfareshould create sales volume to
Leasing&Rental
FREED HONDA GROUP 10 UNITshould create sales volume by launch
special campaign
ODYSSEY HONDA GROUP 6 UNITshould create sales volume by launch
special campaign
STEP WGN Honda group com.carshould create sales volume by launch
special campaign
CR-Z should create sales volume by launch
special campaign
Total
PDCA FLEET RESULT Jan-Mar 2013
PDCA FLEET RESULT Apr-Jun 2013
Model
Apr-13 May-13 Jun'13 Apr-Jun'13
Check Action
Target ActualWith
Target (%)
Target ActualWith
Target (%)
Target ActualWith
Target (%)
Target ActualWith
Target (%)
BRIOlow sales volume after
Amaze launchshould launch campaign to Honda
group to create sales volume
BRIO AMAZE
Brio Amaze honda staff campaign
Propose 50 unit to Thairentcompare with Nissan Amera
CITYShort term rental stop
buying because of used car crisis
Approach Shell Thailand for 150 unit of City svb via Master
CITY CNGShort term rental stop
buying because of used car crisis
Create sales volume to Leasing & Rental
JAZZShort term rental stop
buying because of used car crisis
Create sales volume to Leasing & Rental
JAZZ HYBRID
vip cust.Create sales volume by launch
special campaign
CIVIC Leasing & Rental cust. Bidding with DKSH & Tipaya
CIVIC HYBRID
Leasing & Rental cust./ Honda group &
Supplier
should create sales volume by launch special campaign
ACCORD Leasing&Rental should create sales volume by
launch special campaign
ACCORD CBU
Accord CBU staff
campaignalready run out model
CRV Leasing & Rentalshould create sales volume to
Leasing & Rental
FREED Leasing&Rental&VIP Wait for minor change model
ODYSSEY 3 unit from Honda
groupshould create sales volume by
launch special campaign
STEP WGN Majority volume from
Honda groupshould create sales volume by
launch special campaign
CR-Z from Honda groupshould create sales volume by
launch special campaign
Total
Model
Jul-13 Aug-13 Jul-Aug'13
Check ActionTarget Actual
With Target (%)
Target ActualWith
Target (%)
Target ActualWith
Target (%)
BRIOEffect from first car
campaignshould launch campaign to Honda group to
create sales volume
BRIO AMAZEEffect from first car
campaignshould launch campaign to Honda group to
create sales volume
CITYEffect from first car
campaignshould create sales volume by launch special
campaign
CITY CNGEffect from first car
campaignshould create sales volume by launch special
campaign
JAZZEffect from first car
campaignshould create sales volume by launch special
campaign
JAZZ HYBRID only vip cust.should create sales volume by launch special
campaign
CIVIC Leasing&Rental cust.should create sales volume by launch special
campaign
CIVIC HYBRID only vip cust.should create sales volume by launch special
campaign
ACCORDmain cust.from Leasing&Rental
should create sales volume to Leasing&Rental
ACCORD CBU#DIV/0! #DIV/0! #DIV/0!
Accord CBU staff campaign already run out model
CRVmain cust.from Leasing&Rental
should create sales volume to Leasing&Rental
FREED run out model already run out model
ODYSSEY#DIV/0! #DIV/0! #DIV/0!
run out model already run out model
STEP WGN#DIV/0! #DIV/0! #DIV/0!
Majority volume from Honda group
should create sales volume by launch special campaign
CR-Z#DIV/0! #DIV/0! #DIV/0!
Total
PDCA FLEET RESULT Jul-Aug 2013
No. Customer Target vs TargetJan Feb Mar Apr May Jun Jul Aug (Units)
ACS Capital Corporation Limited Bangkok Mitsubishi UFJ Lease
Bell Carrental & Leasing Co.,Ltd. Better Leasing Co.,Ltd. Expert Car Rent KTB Leasing Co.,Ltd.
Krungthai Car Rent & Lease PLC.
Master Car Rental Co.,Ltd.
Mazarine Co.,Ltd. Mitsiam Motors Co.,Ltd.
Paragon Car Rental Co.,Ltd. (Hertz)
Passport Car Rent Co.,Ltd. Thai Rent A Car Phatra Leasing PCL.
Premier Inter Leasing Co.,Ltd.
Quality Rent-A-Car Co.,Ltd. Sumitomo
Southeast Capital Co.,Ltd. Worldclass Rent a Car Co.,Ltd. (Budget)
ThaiOrix Leasing Co.,Ltd.
True Leasing Co.,Ltd. Thai International Rent A Car (Avis) Thai VP BIZCAR Bangkok Auto lease SAP TSS SAN UOB Leasing BTMU
Total
Fleet Customer (company)
VIP(
Gov./State Limousine
Total
Honda Group
Honda Supplier staff ( campaign ) Honda group staff ( campaign )
Honda group staff ( welfare ) Supplier
Total
YTD Net Daily Booking & Delivery
2013 Result by sales Jan-Jul’13
Order Delivery
Katawuth 140 180
Anusorn 418 611
Ratchada 250 338
Somkiat 340 405
Nantanit 409 474
Supak 490 507
Rawiwan 549 716
Nicharee 439 525
Total 3,035 3,756
2013 Result Jan-Jul’13 Order Delivery
Accord 741 697
Brio 39 43
Brio Amaze 120 257
City 394 586
City CNG 56 208
Civic 859 855
Civic Hybrid 25 31
CRV 429 538
JAZZ 88 170
JAZZ HYBRID 8 23
ACCORD CBU 40 40
CRZ 1 1
FREED 48 57
ODYSSEY 13 19
STEP WGN 174 231
TOTAL 3,035 3,756