Five Steps to Accelerate Your Investment in Business Intelligence with Information You Can Trust!
Session Abstract
Many organisations struggle with broader user adoption of Business Intelligence and Performance Management due to a lack of trust in their data, and the inability to deliver the breadth, speed and consolidated information perspective necessary to keep pace with the business.
This "how-to" session will discuss how to enhance your existing and planned Cognos initiatives by addressing the need for on-time delivery of trusted information.
Specifically, learn how to leverage the IBM InfoSphere product portfolio, as a foundation for Cognos 8 BI, to immediately address your data quality; real-time information integration and data warehousing challenges to drive more business value.
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BusinessValue
Maturity ofInformation Use
Accelerate to the Next Level Unlocking the Business Value of Information for Competitive Advantage
Performance Management Challenges Faced
How to deliver: quality information from fragmented, disparate systems at volume and velocity required by the business?
How to address the diverse needs of everyone in the business with a complete, consistent view of information?
How to establish standards, governance, and breakdown barriers to establish anIT-business partnership
Business Challenge
Information Challenge
Process Challenge
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Source: Gartner
Business Impact The cost of a lost or incomplete customer record is $182The cost of a lost or incomplete customer record is $18244
Enterprises have 14 different customer databases on averageEnterprises have 14 different customer databases on average22
66% indicate profitability is negatively impacted by bad customer data66% indicate profitability is negatively impacted by bad customer data11
30% of retail item information is incorrect, leading to 3.5% in lost sales30% of retail item information is incorrect, leading to 3.5% in lost sales33
Credit card issuer fined $100M due untimely reportingCredit card issuer fined $100M due untimely reporting
One Telco Company reports 90% monthly churnOne Telco Company reports 90% monthly churn
The Trusted Business Information Challenge These Challenges Have Real Business Impact
The IBM InfoSphere Vision
An Industry Unique Information Platform
Simplify the delivery of Trusted Information
Accelerate client value
Promote collaboration
Mitigate risk
Modular but Integrated
Scalable – Project to Enterprise
Information
Deliver Trusted Information – InfoSphere Addresses 4 Key Data Concerns
Business
Process
Accurate - complex and disparate data transformed, cleansed and delivered
Complete - related information reconciled into a single and holistic view
Insightful - derive meaning from information changes
In Context - real-time delivery of relevant information when and where it’s needed
Finance
Operations
HumanResources
IT/Systems
CustomerService
Marketing
SalesProduct Development
Business-centric
Accelerators
Pre-configuredData
Warehouse
InformationIntegration
Mastering the
Management of Data
Mastered Customer Data across the enterprise
Greatly enhanced customer service, and improved targeted marketing
Rationalized multiple order fulfillment systems
Rationalized multiple order fulfillment systems
Increased daily deliveries by 100% and improved order tracking
Leading the wayBusiness Leaders Embracing The Vision
Derived insight from vast amounts of patient information
Derived insight from vast amounts of patient information
Improved access to key patient and provider insight; achieved ROI within 90 days
Synchronized and mastered core product information
Synchronized and mastered core product information
€1 million savings per year and increased sales by 3.5%
Consolidated revenue enrichment and regulatory
compliance reporting
Consolidated revenue enrichment and regulatory
compliance reporting
Boosted revenue and added new customers - 11% response on direct mail campaigns
Accelerate data integration projects
• Metadata-driven design
• Business IT alignment
Leverage Existing Resources
• Broad native connectivity
Architected for Growth
• Massive scalability
• Parallel processing
Full capabilities to deliver Trusted Information across heterogeneous systems
IBM InfoSphere Information Server
Master data management across party, account & location data
Leverage master data for frequent, real-time access
Enabled as an SOA Library with 800 pre-packaged business services
High performance, high scalability foundation
IBM InfoSphere MDM Server
SOA Business Services
Batch Data Integration
User Interfaces
Party Account Product Location
IBM InfoSphere MDM Server
Storage OptimizationStorage OptimizationIncrease warehouse capacity
Performance ManagementPerformance Management Identifies usage patterns and trendsIdentifies usage patterns and trends
Data Retention Data Retention based on usage patterns and data governance
Workload ManagementWorkload Management Optimizes workloads and priorities
ManageManage
AnalyzeAnalyze
Reliable Real-Time DeliveryReliable Real-Time Delivery
IBM InfoSphere Warehouse
Unified, powerful data warehouse foundation
Advanced partitioning, data mining, retention & cubing features
Optimized performance for operational & transactional use
As big or as small as your business needs
IBM InfoSphere Warehouse
Built for business & IT collaboration
Complete business templates for industry KPIs
Key accelerators for business optimization & integration projects
Act as acceleration templates within Information Server & Cognos 8 BI
IBM Industry Models
The Five Step Process to Deliver Trusted Information
Create Enterprise Data Warehouse and
Data Mart designs and analyze sources
Deploy Enterprise Data Warehouse and load with Trusted Data
Build BI Sourcing and Structure Data
for Optimal BI Access
Deliver Data in Terms Business
Understands, Owns and Trusts
Define new Business
Requirements and Glossary of Terms
The goal is to decrease project time significantly and reduce risk!
Business Users& Analysts Data Integration
Developers, and DBAs
Data Modeler & Business Analysts
BI Professionals and Business Users
Requirements Definition and Assessment of Data Inventory
Implementation of Information Integration infrastructure
Information Delivery to the Business
BI Data Modelers, Metadata Modelers,
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Step #1 – Define new Business Requirements and Glossary of Terms InfoSphere Business Glossary, Cognos Blueprints & IBM Industry Models
Over 50 Functional & Industry Blueprints
Banking Insurance
Financial Markets
Health Plan Retail
Telco
IBM Industry Models
Captures Business Taxonomies
• Captures and defines shared searchable business glossary
• Assigns stewardship to key business terms
• Links business terms to technical assets
The Performance Manager Book
Existing Integration Points for Industry Models
Generate warehouse structures through RDA
BSTs provide design foundation for reports and cubes
Pre-load Information Server with a business glossary & physical model for mapping
Data and process models mapped to MDM model & business services
Step #2 – Create Enterprise Data Warehouse and Data Mart designs and analyze source systems
Profiles existing systems
• Analyzes data structure, content, and quality
• Finds data relationships across systems
• Uncovers data issues that can affect downstream projects
Standardizes and matches data
• Removes duplicates
• Cross-references matching records
• Survives a single complete record
• Cleanses & enriches data
InfoSphere Information Analyzer InfoSphere QualityStage
FastTrack Integration Logic
Captures business requirements
Generates integration logic
Steps #3 – Deploy Enterprise Data Warehouse and load with Trusted Data
Import Industry Data Models
Search and Profile Source Data
Information AnalyzerBusiness GlossaryDataStage and QualityStage
Transform and Cleanse
Map Sources to Target Model
FastTrack
Services Oriented Architecture
Information Services Director
Populate
Share
Deploy
Share Share Share
Link
Defin
e
Creat
e
Metadata Server and Metadata Workbench – InfoSphere Information Server
Active Cross-Platform Administration, Management and Reporting
Exchange Data Structures
Link
Common Enterprise Vocabulary
Rational Data Architect
Cognos 8 platform
Deploy
Data marts, warehouses EDW
Step # 4 – Build BI Sourcing and Structure Data for Optimal BI Access
Mix and evolve delivery strategies over time
Create base layers of BI metadata model
Direct access sources or create virtual views
Flexibly access all data sources
Build star-schema data marts and OLAP cubes
Integrate metadata from 3rd party sources
Cognos 8 platform
Transaction Systems
Flat, Legacy
or Modern
IBM InfoSphere Information Server
Step # 5 - Cognos and InfoSphere Integration: Delivering Data in Terms Business Understands, Owns and Trusts
Cognos 8 BI version 8.4 and InfoSphere Information Server 8 version 8.1
ReportReportOLAP
Collection
OLAP
Collection
Data
Mart
Data
Mart
DataStage &
QualityStage Job
DataStage &
QualityStage Job
Data
Warehouseand
Source Systems
Data
Warehouseand
Source Systems
UNDERSTANDS: Leverage centralized glossary for business definitions and annotations
OWNS: Traceability on the origin of information
TRUSTS: Regular monitoring and reporting of data quality metrics and trends
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Information AgendaGuides & Workshops
Industry tailored sessions to guide future state design, identification of key information requirements and gap analysis
InformationAccelerators
Industry specific assetsto speed deployment
FoundationalTools
Software to help you convertyour information into
a trusted strategic asset
Information On DemandCompetency Centers
Services to help you build information centers
of excellence
Accelerating Your Information AgendaRecent Announcements result from $1B+ investment & experience from thousands of client projects
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The Value of InfoSphere and Cognos
“Performance Management with Trusted Information”
• Simplify and reduce implementation risk, accelerate business adoption, power better business outcomes
Performance Management is reliant on trusted information
• Deliver greater business confidence in the information used to drive performance
Performance Management maximises the value of trusted information
• Deliver information to critical decisions processes that impact top-line results
The leading provider of BI and Performance
Management solutions
The leading provider of Information Integration,
MDM and Data Warehousing
Bottom Line
The InfoSphere portfolio addresses the majority of requirements companies face around their information
There is no more integrated portfolio on the market
IBM has the only portfolio which also leads in each and every category
IBM invests $1B each year on this portfolio and its integration
By choosing a more complete InfoSphere solution, organizations can reduce their risk & improve time to value