FITBIT DESIGNS PRODUCTS AND
EXPERIENCES THAT TRACK
EVERYDAY HEALTH AND FITNESS,
EMPOWERING AND INSPIRING
PEOPLE TO LEAD HEALTHIER, MORE
ACTIVE LIVES.
• FOUNDED IN 2007 IN SAN FRANCISCO
• GLOBAL LEADER IN CONNECTED HEALTH AND FITNESS
• SOLD IN OVER 30,000 RETAIL STORES WORLD WIDE
• SOLD INTERNATIONLLY 30+ COUNTRIES
enables all organizations to lead more engaging and effective wellness programs with world-class technologies and services.
• The market-leading fitness trackers
• A sticky experience that helps any individual get moving and stay motivated
• A seamless implementation experience
• Turnkey, easy-to-use software to help wellness leaders plan, execute, track, and manage programs
THE STATE OF WEARABLES
The old world
AWARENESS IS RISING
Floo
r cle
anin
g ro
bots
Activity
trac
kers
Air pu
rifier
s th
at re
mov
e co
ntam
inan
ts
Digita
l cam
eras
that
focu
s po
st-s
hoot
0%
20%
40%
60%
80%
100%
74% 63% 50% 44%
21%22%
20% 17%
5%9%
7%7%
BoughtConsideredAware
Strongly disagree
Disagree Neithe agree nor disagree
Agree Strongly agree0
5
10
15
20
25
30
35
40
“Wearable technology is a fad.”
n = 66
Num
ber
of
resp
ondents
WHY WEARABLES NOW?TECHNOLOGY ADVANCEMENTS
2001
$8,000
2014
$0.94
DATA: BETTER, TINIER, CHEAPER
Source: http://cloudtweaks.com/2014/06/look-cloud-storage-wars-2014/
$4BProjected cloud storage global revenue by 2016
36%of all data is expected to be stored in the cloud by 2016
STORAGE: LIMITLESS
By 2016,
5.7 million consumer medical devices will be Bluetooth Smart.
http://medicaldesign.com/electronics/analysts-forecast-bluetooth-smart-lead-market-share-wireless-medical-devices
COMMUNICATION: INSTANT
Steps
Calories
Distance
Sleep
Nutrition
Weight
Heart rate
Exertion
METRICS: THE LIST GROWS
WEARABLE MARKET TRENDS
Verifiable, automatic
Source: Flurry Analytics, 2014
Connected & networked
PERSONAL
WORKFAMILY
FRIENDS
Social
People with friends take
27% more steps than those who don’t.
Lifestyles, not gadgets
WHERE WOULD YOU WEAR IT?
Source: North American Technographics Consumer Technology Survey, 2013 / Forrester Research
60%US adults plan to purchase a fitness consumer electronics product for themselves in the next year.1
1 CEA 2013
WEARABLES
PRECISE
CONNECTED
SOCIAL
PERSONAL
LOVED
THE STATE OF WELLNESS
All employers 50 - 100 101 - 1,000 1,001 - 10,000 10,001 - 50,000 50,001 or more0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
51%
39%
62%
85% 86%91%
Percentage of Employers Offering a Wellness Programby employer size
1 Source: Rand Employer Survey, 2012
THE NEW AGE OF WELL-BEINGOLD APPROACH NEW APPROACH
Reduce healthcare spend
Build a culture of well-being
Focus on chronic health conditions
Added focus on keeping the healthy healthy
Reward for taken an action
Focus on rewarding continued participation
Solutions focused on ASO / Self-insured only
Solutions for any size employer
In place in 2012 Added in 2013 or planned for 20140%
5%
10%
15%
20%
25%
30%
35%
40%
19%
36%
Employers making fund account contributions tied to wellness or health management behaviors1
1 Adapted from Towers Watson / NBGH Employer Survey on Purchasing Value in Health Care 2013
2012 2013 2014*0%
10%
20%
30%
40%
50%
60%
70%
23%
33%
59%
Employers requiring employees to validate participation in health lifestyle activities in order to receive rewards or avoid penalties1
1 Adapted from Towers Watson / NBGH Employer Survey on Purchasing Value in Health Care 2013
Finally - a win for health & wellness executives.
6%Percentage activity tracker owners who received it through their employer1
1 Endeavour, Wearables Survey Part 2, 2014, N = 502, May 2014, US Consumers over 18
Disagree
Agree
0 10 20 30 40 50 60
“My company, or a significant proportion of my clients, offer(s) an activity program.”
n = 82
Number of respondents
WHAT ARE OTHER EMPLOYERS DOING?
LIGHTWEIGHT FULL SERVICE
“Build community” “Demonstrate healthy behaviors” “Get results”
CloudFit: A virtual training and wellness program for a global company
Description• “Crowd-sourced” wellness program supplemented by independent personal
trainers.• Employees were given a a wearable activity tracker to increase
participation and motivation.
Incentive• Fitbit Flex activity tracker
Results• Over 50% of Appirio’s Fitbit users have also opted into the CloudFit
wellness program. • Using CloudFit participation rates and data from Fitbit, negotiated a 6%
premium reduction with their carrier.
HQ: San Francisco, CAINDUSTRY: TechnologyEEs: 1,000LOC: US, Ireland, India, Japan, China
Healthy Directions: Fitbit meets you where you are.
DescriptionAnnual step challenge to encourage health behavior modification and health maintenance by putting individuals in one of three health tracks. CEO was the key wellness champion.
Incentive• Qualify for low-deductible plan by hitting an average daily step threshold• Monthly prizes for challenges
Results• Execs taking 16,000 steps on average – motivating employees to keep up• 90% participation in Healthy Directions
HQ: Houston, TXINDUSTRY: Health careEEs: 6,000LOC: US
Million Steps Challenge: Annual step challenge
DescriptionAnnual step challenge
Incentive• 500 points for 1 million steps, 250 for 500,000 steps. • 1000 points gets an incentive through health plan
Results• 692,000 average steps per person• More than half (55%) of Million Step Challenge (MSC) participants
registered for additional behavior change programs• Individuals who only participated in MSC and those who participated in
multiple behavior change programs were the only groups to have better weight risk status in 2015.
HQ: Houston, TXINDUSTRY: Oil & gasEEs: 20,000LOC: US
OUR DISCUSSION TODAY
PROGRAM DESIGNHow do we design effective activity programs?
INCENTIVE STRUCTUREHow much and in what do we invest?
ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?
WHAT ARE OTHER EMPLOYERS YOU DOING?
PROGRAM DESIGNHow do we design effective activity programs?
INCENTIVE STRUCTUREHow much and in what do we invest?
ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?
Strongly disagree
Disagree Neithe agree nor disagree
Agree Strongly agree0
5
10
15
20
25
30
35
40
“Activity programs fundamentally change behavior.”
n = 82
Num
ber
of
resp
ondents
PROGRAM DESIGNHow do we design effective activity programs?
INCENTIVE STRUCTUREHow much and in what do we invest?
ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?
For participation only
For registration and participation
For registration only
0 5 10 15 20 25 30 35
“For my company, or a significant proportion of my clients, incentives as part of activity program are
offered:n = 67
Number of respondents
Strongly disagree
Disagree Neithe agree nor disagree
Agree Strongly agree0
5
10
15
20
25
30
“Activity program incentives must be financially significant to encourage employee participation.”
n = 81
Num
ber
of
resp
ondents
PROGRAM DESIGNHow do we design effective activity programs?
INCENTIVE STRUCTUREHow much and in what do we invest?
ENGAGEMENT STRATEGIESHow to we encourage and maintain participation?
A wide selection of wireless activity trackers fit for any lifestyle.
Choose what to offer in your custom online store.We take care of the rest.
Seamless auto-enrollment process automatically recognizes trackers in your program.
View participation and engagement in your activity program, at a glance.
Beautiful visuals show how active your employees are, by group.
Easy access to exportable reporting on activity levels and program performance.
Track key group metrics such as steps, active minutes, and total distance.
See how active (or sedentary!) activity groups are, right down to the day.
Employees can see how they stack up in the program – right on Fitbit.com.