FISH CONSUMPTION PATTERNS AND TRADE OF FISHERIES AND AQUACULTURE PRODUCTS IN THE EU
Neli Madzharova
EUROFISH International Organisation
CACFish regional workshop on Post-harvest market measures, rules, and standards for safe and quality fish and fish products
12-13 November 2019, Istanbul, Turkey
THE EU AND THE WORLD
Source: EU Fidh Market 2018, EUMOFA.* Data for 2017.
EU TRADE OF FISHERIES AND AQUACULTURE PRODUCTS IN 2018
Extra-EU import EUR 26.5 billion
Extra-EU export EUR 5.7 billion
Intra-EU export EUR 27.3 billion
Source: Eurostat Comext, 2019
EU TRADE FLOW
EU trade flow (billion EUR)Trade flow (2018)
- Total trade of EUR 59,5 billion and
15 million tonnes;
- Trade development in 2009-2018
EUR 27.3
billion
EUR 5.7
billion
EUR 26.5
billion
Extra-EU imports
Extra-EU exports
Intra-EU exports
Value 65% 93% 79%
Volume 6% 12% 25%
Source: Eurostat Comext, 2019
EXTRA-EU TRADE BALANCE
Extra-EU trade balance (billion EUR) 2018:
trade deficit ofEUR 20.78 million
Source: Eurostat Comext, 2019
EXTRA-EU IMPORTS
Trend of Extra-EU imports Extra-EU imports by commodity groups in 2018
(by value in billion EUR; comparison to 2009)
Source: Eurostat Comext, 2019
EXTRA-EU IMPORTSOF
Salmonids
Source: Eurostat Comext, 2019
EXTRA-EU IMPORTS2018: Salmon import value – EUR 6.10 billion
and 920.158 tonnes
(+146% and 45%, respectively, over 2009)
The average import price increased from
3.91 to 6.63 EUR/kg (2009/2018)
Norway
Faroe Islands
2018: Trout import value – EUR 139 million
and 27.106 tonnes
(131% and 68%, respectively, over 2009)
The average import price increased from
3.73 to 5.14 EUR/kg (2009/2018)
Turkey
Norway
Source: Eurostat Comext, 2019
EXTRA-EU EXPORTS
Extra-EU exports by commodity groups in 2018
(by value in billion EUR; comparison to 2009)Trend of Extra-EU exports
Source: Eurostat Comext, 2019
EXTRA-EU EXPORTS
Small pelagics: Extra-EU exports 2018: Mackerel export value – EUR 217 million and
151.065 tonnes
(+22% and 7%, respectively, compared to 2009)
Norway
Nigeria
Egypt
Ukraine
The average import price increased from
0.14 to 1.43 EUR/kg (2009/2018)Source: Eurostat Comext, 2019
INTRA-EU EXPORTS
Trend of Intra-EU exports Intra-EU exports by commodity groups in 2018
(by value in billion EUR; comparison to 2009)
Source: Eurostat Comext, 2019
INTRA-EU EXPORTS
Crustaceans: Intra-EU exports Shrimps: Intra-EU export value – EUR 2.3 billion
and 263.946 tonnes
(56% and 1%, respectively, compared to 2009)
Germany
France
Italy
Belgium
Source: Eurostat Comext, 2019
EU FISH CONSUMERS
Total supply 12.41 million tonnes in 2016
- Per capita consumption of 24.33 kg (2016) in the EU
- Top countries – Portugal, Spain, Italy
- Tuna, cod, salmon, Alaska pollock and shrimps are the top 5 species representing 43% of the market
- Per capita consumption increasing the most for herring in 2016
Source: EU Fish Market 2018, EUMOFA
Products Per
capita
% wild % farmed
Tuna 2.78 99% 1%
Cod 2.33 100% 0%
Salmon 2.19 5% 95%
Alaska Pollock 1.59 100% 0%
Shrimps 1.56 62% 38%
Mussel 1.27 20% 80%
Herring 1.23 100% 0%
Hake 0.96 100% 0%
Squid 0.72 100% 0%
Sardine 0.69 100% 0%
Mackerel 0.58 100% 0%
Surimi 0.58 100% 0%
Freshwater
catfish
0.50 1% 99%
Trout 0.42 1% 99%
Scallop 0.35 84% 16%
Others 6.59 84% 16%
total 24.33 76% 24%
EU FISH CONSUMERS
8172
80 7562
1621
1820
34
3 7 2 5 4
0
20
40
60
80
100
120
France Germany Italy Spain UnitedKingdom
%
Fish and seafood sales by channel
Retail Foodservice Institutional
50 86 92 124 126 131 137 143 241 242 312 349 361569 580 642
1.049 1.0941.268
1.4001.638 1.706
3.471
4.367
5.635
8.893
10.648
11.244
0
2000
4000
6000
8000
10000
12000
EUR
mill
ion
Household expenditure on fishery and aquaculture products in 2017
Source: EU Fish Market 2018, EUMOFA
CONSUMER PREFERENCES
Source: European Commission, Special EUROBAROMETER 475.
•Greece (62%)
•Malta (62%)
•France (50%)
Wild product
•Croatia (15%)
•Hungary (13%)
•Poland (12%)
Farmed products
•The UK (44%)
•Romania (45%)No preference
•The Czech Republic (34%)
Do not know if the product
is wild or farmed
• Italy (21%)
• France (6%)
• the UK (6%)
It depends on the type of product
CONSUMER PREFERENCES
Prefer products from the sea
Prefer freshwater products
Have no preference
Do not know if the products you
buy or eat are from the sea or
freshwater sources
It depends on the type of product Do not know
42%
10%
6%
33%
8%
1%
•Greece (83%)
•Malta (69%)
•Portugal (73%)
Products from the
sea
•Hungary (36%)
•Romania (27%)
•Finland (23%)Freshwater
products
•Estonia (51%)
•The UK (48%)
•Denmark (39%)No
preference
•Belgium (15%)
•Slovakia (13%)
•Hungary (12%)
Do not know if the product is marine or freshwater
• Latvia (26%)
•Bulgaria (22%)
It depends on the type of product
Source: European Commission, Special EUROBAROMETER 475.
CONSUMER PREFERENCES
44
32
30
25
16
5
5
3
7
2
0 5 10 15 20 25 30 35 40 45 50
Store employee or fishmonger
TV, books and magazines
Friends and family
The internet
Advertizing and other commercial information
Public institutions
Non-governmental organizations
Other
None
Do not know
% - EU
Sources of information about fishery and aquaculture products
Source: European Commission, Special EUROBAROMETER 475.
CONSUMER PREFERENCES – NEW PRODUCTS/SPECIES
• Cyprus (76%)
• Poland (75%)
EU-28 -total
“agree”
61%
• Germany (57%)
• Austria (50%)
EU-28 –total
“disagree”
38%
20
41
26
12
1
0
5
10
15
20
25
30
35
40
45
Strongly agree Tend to agree Tend todisagree
Stronglydisagree
Do not know
%
Do you like to try new species?
Source: European Commission, Special EUROBAROMETER 475.
CONSUMER PREFERENCES – NEW PRODUCTS/SPECIES
21
44
23
11
1
0 10 20 30 40 50
Strongly agree
Tend to agree
Tend to disagree
Strongly disagree
Do not know
EU-28 % of respondents
Do you like to try new products at home?
18
41
21
19
1
0 10 20 30 40 50
Strongly agree
Tend to agree
Tend to disagree
Strongly disagree
Do not know
EU-28 % of respondents
Do you like to try new products in restaurants or on special occasions?
17
42
23
17
1
0 10 20 30 40 50
Strongly agree
Tend to agree
Tend to disagree
Strongly disagree
Do not know
EU-28 % of respondents
You try new products when there is a promotional event, for example at
the supermarket
Source: European Commission, Special EUROBAROMETER 475.
Thank you for your attention!