FISH CONSUMPTION PATTERNS AND TRADE OF FISHERIES AND AQUACULTURE PRODUCTS IN THE EU

Neli Madzharova

EUROFISH International Organisation

CACFish regional workshop on Post-harvest market measures, rules, and standards for safe and quality fish and fish products

12-13 November 2019, Istanbul, Turkey

THE EU AND THE WORLD

Source: EU Fidh Market 2018, EUMOFA.* Data for 2017.

EU TRADE OF FISHERIES AND AQUACULTURE PRODUCTS IN 2018

Extra-EU import EUR 26.5 billion

Extra-EU export EUR 5.7 billion

Intra-EU export EUR 27.3 billion

Source: Eurostat Comext, 2019

EU TRADE FLOW

EU trade flow (billion EUR)Trade flow (2018)

- Total trade of EUR 59,5 billion and

15 million tonnes;

- Trade development in 2009-2018

EUR 27.3

billion

EUR 5.7

billion

EUR 26.5

billion

Extra-EU imports

Extra-EU exports

Intra-EU exports

Value 65% 93% 79%

Volume 6% 12% 25%

Source: Eurostat Comext, 2019

EXTRA-EU TRADE BALANCE

Extra-EU trade balance (billion EUR) 2018:

trade deficit ofEUR 20.78 million

Source: Eurostat Comext, 2019

EXTRA-EU IMPORTS

Trend of Extra-EU imports Extra-EU imports by commodity groups in 2018

(by value in billion EUR; comparison to 2009)

Source: Eurostat Comext, 2019

EXTRA-EU IMPORTSOF

Salmonids

Source: Eurostat Comext, 2019

EXTRA-EU IMPORTS2018: Salmon import value – EUR 6.10 billion

and 920.158 tonnes

(+146% and 45%, respectively, over 2009)

The average import price increased from

3.91 to 6.63 EUR/kg (2009/2018)

Norway

Faroe Islands

2018: Trout import value – EUR 139 million

and 27.106 tonnes

(131% and 68%, respectively, over 2009)

The average import price increased from

3.73 to 5.14 EUR/kg (2009/2018)

Turkey

Norway

Source: Eurostat Comext, 2019

EXTRA-EU EXPORTS

Extra-EU exports by commodity groups in 2018

(by value in billion EUR; comparison to 2009)Trend of Extra-EU exports

Source: Eurostat Comext, 2019

EXTRA-EU EXPORTS

Small pelagics: Extra-EU exports 2018: Mackerel export value – EUR 217 million and

151.065 tonnes

(+22% and 7%, respectively, compared to 2009)

Norway

Nigeria

Egypt

Ukraine

The average import price increased from

0.14 to 1.43 EUR/kg (2009/2018)Source: Eurostat Comext, 2019

INTRA-EU EXPORTS

Trend of Intra-EU exports Intra-EU exports by commodity groups in 2018

(by value in billion EUR; comparison to 2009)

Source: Eurostat Comext, 2019

INTRA-EU EXPORTS

Crustaceans: Intra-EU exports Shrimps: Intra-EU export value – EUR 2.3 billion

and 263.946 tonnes

(56% and 1%, respectively, compared to 2009)

Germany

France

Italy

Belgium

Source: Eurostat Comext, 2019

EU FISH CONSUMERS

Total supply 12.41 million tonnes in 2016

- Per capita consumption of 24.33 kg (2016) in the EU

- Top countries – Portugal, Spain, Italy

- Tuna, cod, salmon, Alaska pollock and shrimps are the top 5 species representing 43% of the market

- Per capita consumption increasing the most for herring in 2016

Source: EU Fish Market 2018, EUMOFA

Products Per

capita

% wild % farmed

Tuna 2.78 99% 1%

Cod 2.33 100% 0%

Salmon 2.19 5% 95%

Alaska Pollock 1.59 100% 0%

Shrimps 1.56 62% 38%

Mussel 1.27 20% 80%

Herring 1.23 100% 0%

Hake 0.96 100% 0%

Squid 0.72 100% 0%

Sardine 0.69 100% 0%

Mackerel 0.58 100% 0%

Surimi 0.58 100% 0%

Freshwater

catfish

0.50 1% 99%

Trout 0.42 1% 99%

Scallop 0.35 84% 16%

Others 6.59 84% 16%

total 24.33 76% 24%

EU FISH CONSUMERS

8172

80 7562

1621

1820

34

3 7 2 5 4

0

20

40

60

80

100

120

France Germany Italy Spain UnitedKingdom

%

Fish and seafood sales by channel

Retail Foodservice Institutional

50 86 92 124 126 131 137 143 241 242 312 349 361569 580 642

1.049 1.0941.268

1.4001.638 1.706

3.471

4.367

5.635

8.893

10.648

11.244

0

2000

4000

6000

8000

10000

12000

EUR

mill

ion

Household expenditure on fishery and aquaculture products in 2017

Source: EU Fish Market 2018, EUMOFA

CONSUMER PREFERENCES

Source: European Commission, Special EUROBAROMETER 475.

•Greece (62%)

•Malta (62%)

•France (50%)

Wild product

•Croatia (15%)

•Hungary (13%)

•Poland (12%)

Farmed products

•The UK (44%)

•Romania (45%)No preference

•The Czech Republic (34%)

Do not know if the product

is wild or farmed

• Italy (21%)

• France (6%)

• the UK (6%)

It depends on the type of product

CONSUMER PREFERENCES

Prefer products from the sea

Prefer freshwater products

Have no preference

Do not know if the products you

buy or eat are from the sea or

freshwater sources

It depends on the type of product Do not know

42%

10%

6%

33%

8%

1%

•Greece (83%)

•Malta (69%)

•Portugal (73%)

Products from the

sea

•Hungary (36%)

•Romania (27%)

•Finland (23%)Freshwater

products

•Estonia (51%)

•The UK (48%)

•Denmark (39%)No

preference

•Belgium (15%)

•Slovakia (13%)

•Hungary (12%)

Do not know if the product is marine or freshwater

• Latvia (26%)

•Bulgaria (22%)

It depends on the type of product

Source: European Commission, Special EUROBAROMETER 475.

CONSUMER PREFERENCES

44

32

30

25

16

5

5

3

7

2

0 5 10 15 20 25 30 35 40 45 50

Store employee or fishmonger

TV, books and magazines

Friends and family

The internet

Advertizing and other commercial information

Public institutions

Non-governmental organizations

Other

None

Do not know

% - EU

Sources of information about fishery and aquaculture products

Source: European Commission, Special EUROBAROMETER 475.

CONSUMER PREFERENCES – NEW PRODUCTS/SPECIES

• Cyprus (76%)

• Poland (75%)

EU-28 -total

“agree”

61%

• Germany (57%)

• Austria (50%)

EU-28 –total

“disagree”

38%

20

41

26

12

1

0

5

10

15

20

25

30

35

40

45

Strongly agree Tend to agree Tend todisagree

Stronglydisagree

Do not know

%

Do you like to try new species?

Source: European Commission, Special EUROBAROMETER 475.

CONSUMER PREFERENCES – NEW PRODUCTS/SPECIES

21

44

23

11

1

0 10 20 30 40 50

Strongly agree

Tend to agree

Tend to disagree

Strongly disagree

Do not know

EU-28 % of respondents

Do you like to try new products at home?

18

41

21

19

1

0 10 20 30 40 50

Strongly agree

Tend to agree

Tend to disagree

Strongly disagree

Do not know

EU-28 % of respondents

Do you like to try new products in restaurants or on special occasions?

17

42

23

17

1

0 10 20 30 40 50

Strongly agree

Tend to agree

Tend to disagree

Strongly disagree

Do not know

EU-28 % of respondents

You try new products when there is a promotional event, for example at

the supermarket

Source: European Commission, Special EUROBAROMETER 475.

Thank you for your attention!