CONNECT WITH US performics.com facebook.com/performics twitter.com/performics

American express*

CAPITAL ONE

BANK OF AMERICA

CITIBANK*

DISCOVER

CHASE*

face

book

twitter

face

book 6,552,184

2,976,806

1,891,959

1,768,706

1,591,345

1,426,857

HIGHEST ACTIVATION RATEPost by Citibank US showing a quick �x for melting ice cream

using hashtag #WellPlayedACTIVATION RATE: 5%

American Express

citibank

capital one

discover

chase

741,706

329,702

136,802

98,551

67,166

57,948

twitter

most retweetsTweet by Capital One advertising travel options using Venture's #YesMilesRETWEETS: 2,672

YOUT

UBE

YOUT

UBE

Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance.

Averageviews/video

Average number of views per video

posted by brand

TALKINGABOUT

Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking,

sharing, checking in, etc.)

Activation Rate/Post

[(likes+comments+shares) / (fans x CM posts)] x 100

bank of america chase bank of america

M E T H O D O L O G Y

P A R T I C I P A N T E N G A G E M E N T

bank of america**

# Fans

# Followers

AMERICAN EXPRESS

BANK OF AMERICA

CITIBANK

CAPITAL ONE

CHASE

DISCOVER

40,253

11,638

5,680

3,988

2,891

2,546

# Subscribers

most viewedVideo by American Express advertising Change- a �lm about

Americans without access to certian �nancial options, and giving them hope

views: 816,048

*Aggregation of institution/card speci�c pages

**BofA_Community Twitter handle

S E P T E M B E R 2 0 1 4

SOCIALSNAPSHOT: finance

*July data

Talking About

Retweets,Mentions and

HashtagsAvg. Views Per Video

Finance Average

Leading Brand

9,829 6,006 38,983

42,279 25,719 118,358