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How Swiss schools are using social media, what kind of accounts they have, how many followers, and highlights of the best use of social media in Switzerland.
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Swiss Higher Ed and New Media: A Snapshot
Initiative of the State Secretariat for Education, Research and Innovation SERI Annex of the Consulate General.
Swiss Knowledge Network with outposts in Boston, Bangalore, San Francisco, Rio de Janeiro, Shanghai and Singapore.
May 6, 2014
2
Facebook | Likes
! EPFL is way ahead
! Consistent growth across the board
EPFL
EH
L HS
G
UZH
UNIB
E UN
IL
UNIB
AS
UNIG
E UN
INE
USI
ZHdK
UN
ILI
UNIF
R EC
AL
HEVS
ZH
AW
HEM
U HE
AD
HSLU
SU
PSI
UNIL
U HW
Z HE
G
HEIG
-VD
HTW
HESS
O
FHNW
HS
R PH
ZH
EIAF
R EL
S FF
HS
BFH
FHS
HEPI
A HE
M
NTB
HEDS
EE
SP
PHLU
EC
AV
HEDS
FR
HE-A
RC
PHZU
G
ETH
Likes Q4 2013
Likes Q1 2014
30,000
25,000
20,000
15,000
10,000
5,000
3
USI campaigns on Facebook
! Constantly looking for ways to engage their community and put it on stage
! It looks spontaneous, but it is carefully orchestrated
! Make it as easy as possible for your audience to participate (e.g. distribute postcards with the moustache for #USIMovember, provide a camera)
4
USI Moment Machine
5
USI #HoppSwiss campaign
! Collaboration with influencers is key for USI:
! Get others on board and to participate and promote
! Save resources
6
HSG Image Video: An Integrated Campaign
13,000+ views in one week! (17 comments)
7
Prominent location on the HSG homepage
8
Its own page on Facebook
9
Behind the scenes
10
Facebook contest
11
Top 15 Departments on Facebook | Likes
No big changes in the last few months
17,948 15,117
9,697 8,674
8,311 4,032 3,884
3,079 2,547 2,532 2,358 2,348 2,300 2,270 2,186
International Relations and Security Network (ISN) USI Executive Master in Humanitarian Logistics and Management
USI EMBA Executive Master in Business Administration HSG Alumni
HSG Start ZHAW School of Management and Law
Master Landscape Architecture ETH Zurich, Prof. Girot AEHL - Alumni Network
USI Servizio Alloggi HEC Lausanne
University of St.Gallen Student Union SHSG Hochschule der Künste Bern/Haute école des arts de Berne
Universität St.Gallen - Unisport ETH-Bibliothek Zürich
Landscape Architecture Swiss Federal Institute of Technology
U
12
Who is New?
13
Twitter | Followers
! Most followed are still EPFL, ETHZ, and UNIGE
@EPFL
@EPFL
_en
@ETH
@UNIGEn
ews
@ETH_e
n @un
il
@uzh_
news
@hslu
@HSGStGall
en
@unibe
rn
@UniBas
el @USIne
ws @EH
Lnew
s @un
ifr
@UniNeu
chate
l @ZH
AW @fhh
wz
@UniLuz
ern
@FHNW
@ecal_
ch
@HTW_C
hur
@hes_
so
@bfh_h
esb
@uni_li
@HEADGEN
EVE
@uzh_
news_
en
@heigv
d @ph
zueri
ch
@hess
ovala
is @EP
FLlive
@EIAFri
bourg
@su
psi_c
h @FF
HS @PH_Z
ug
@zhdk
@phluz
ern
@UniBas
el_en
@PHTGKreu
zlinge
n
Followers Q4 2013
Followers Q1 2014
7,000
6,000
5,000
4,000
3,000
2,000
1,000
6,000+ followers
14
Twitter | Department & Sub School Followers
! @ISN_Zurich still leader, also on Facebook
! Generally: accounts with international outreach are top 4,539
2,582
1,755 1,600 1,486 1,454 1,332 1,327 1,226 1,122 943 926 912 876 811
@ISN
_Zurich
@Hopitaux_unig
e
@SG__Sym
posium
@ejo_it
@Futu
rICT
@oekonom
enstimm
e @h
eclausanne
@ETHBib
liothe
k
@TheStGallenM
BA
@SciencePark
_ch
@ETHZukunftsblog
@H
SG_Alum
ni @IAM
_Winterthur
@imm
_zhaw
@HeadM
ediaD
esign
15
Twitter | Crowdsourcing
! ETH library asks their Twitter community for help
16
Be more informal: Don’t replicate your website (but take people to it)
17
Pictures! Big ones and good ones!
18
Beautiful campus pictures are always winners
19
Faces bring you 38% more likes
20
Less text is more
21
A clean layout with little text
22
Give an exclusive peek
23
Promote your institution’s expertise
24
Put yourself out there (your campus)
25
Another highlight we wanted to mention
26
Thanks for coming and many thanks to our
awesome host!