Redesign ProjectJamba Juice
Sowmya Rajendran0
Sowmya Rajendran
good choices
Iconic RepresentationMnemonic DeviceStorytellingFramingColorModularitySimilarityClosureContour BiasGood Continuation
Sowmya Rajendran
Top-Down Lighting BiasThree-Dimensional ProjectionSignal-to-Noise RatioColorAlignmentHorror VacuiOckham’s RazorLegibilityReadabilityVisibilityHighlightingProximityConsistencyThreat DetectionScaling Fallacy
poor choices
Sowmya Rajendran
Sowmya Rajendran
process
Sowmya Rajendran
process
Sowmya Rajendran
process
Sowmya Rajendran
typeface
Sowmya Rajendran
typeface
Sowmya Rajendran
typeface
Sowmya Rajendran
mark
Sowmya Rajendran
mark
Before After
Sowmya Rajendran
logo
Sowmya Rajendran
color
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
apparel
Sowmya Rajendran
apparel
Sowmya Rajendran
gift cards
Sowmya Rajendran
packaging before
Sowmya Rajendran
packaging after
Sowmya Rajendran
packaging
Sowmya Rajendran
packaging before
Sowmya Rajendran
packaging after