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Page 1: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

ABA Marketing in Porto Alegre 2018

O DESAFIO DA RELEVANCIAFedericoWassermann@Chevrolet

Page 2: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Page 3: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

CONTENT DATA MEDIA

Page 4: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Page 5: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

• video crianças desenhando o carro

Page 6: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Page 7: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Jump on a Conversation#SejaAMudança

Page 8: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Jump on a Conversation#FeitaPraQuemFaz

Page 9: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Jump on a Conversation

Social Lab

#MannequinChallenege

#OnixnoLolla

Page 10: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

What is the future of content generation?

Page 11: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Digital Revolution

c://infrastructure/people/budget/channel/agencies/media/always beta/product...

Page 12: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Page 13: FedericoWassermann@Chevrolet · •video crianças desenhando o carro. Jump on a Conversation #SejaAMudança. Jump on a Conversation #FeitaPraQuemFaz. Jump on a Conversation Social

Obrigado!

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