Find Your Competitors’ Most Active Customers! / Steal your competitor’s fans.

-Dinesh Agarwal & Jay Moran (Founders)

PALLAV GROVER AND ASHWINI JOSHI

AGENDA

Introduction

Utility

How it works

Algorithm

Confidentiality

Revenue Model

Comparison with similar tools

Business perspective

Introduction

To increase both traffic and search engine, using Fan Harvest you can organically spread the word about your brand.

Fan Harvest is a tool that helps you find loyal fans for your product or service via Facebook pages.

Fan Harvest is a service for professional digital marketers, and it’s used for advertising on Facebook.

The team plans on pushing out support for Twitter and Instagram by the first half of 2015.

How it works?

Fan Harvest, is a tool that takes in a Facebook page Id and time frame as an input, removes important information from Facebook API pertaining to that page Id, and gives you a list of genuine Facebook User Id’s that can be directly uploaded to Facebook for creating a custom audience for advertisement.

Features

Analyze one or more Facebook pages.

Analyze content posted on the page.

Profile users based on their engagement behaviour. Fake users and non-interacting fans are ignored at this stage.

Report those users that are most likely to interact with your content

Export the data in a .CSV file to create a custom audience for targeting them through Facebook.

 See at what time most fans are online

See what type of content (Link, Status, Photograph etc.) has worked for you or your competitors

How is it different from other Tools?

FH is one of the only tools that DOES NOT scrape information out of web.

FH works on Open Source Information which means any and every information on the internet that is publicly available will be used for analysis without crossing the legal boundaries.

FH runs timely checks on all acquired information to keep things up to date as per Facebook and general privacy policies, thereby making it a data system to fall in the “Clean” category.

Analytics Support

Provides actionable information for digital marketers.

Tells Facebook advertisers whom to target and what ad content will likely draw engagement from the targeted audience.

For instance, we know that followers who liked and commented on the post you see below have worked on the weekend, because they responded to the prompt. Fan Harvest can target the 86 followers below for an effective follow-up ad engagement that speaks to their pain point of working on business accounts over the weekend

Algorithm

Fan Harvest ranks and orders Facebook users and their engagement by likes, comments, shares and other social activity.

Users who post comments tend to be very engaged, and are likely to click on an ad as long as it is relevant to the posts they comment on regularly.

Confidentiality

Fan Harvest is a powerful tool that digital markets can use against their competitors. For this reason, they do not publicly disclose the brands that utilize the tool. If you use Fan Harvest, we keep it confidential for your benefit.

Revenue Model

Pricing plans and packages are initially free of charge while you try out the tool and get a feel for the way Fan Harvest works. Paid plans and packages range from $99 for one custom audience report to $6000 for 100 custom audience reports

Sources

http://www.socialsamosa.com/2014/04/social-media-tool-feature-fan-harvest/

https://www.youtube.com/watch?v=YfzXpBRhCFM

https://prostart.me/?portfolio=fan-harvest

THANK YOU