facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 1
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 2
#fbwebinar www.tweetchat.com
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 3
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 4
5,000 in five days!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 5
Replay video + MP3 audio + handouts
Be sure to register at:◦www.marismith.com/fbwebinar
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 6
Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 7
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 8
550 million active members Half log on daily Average session time = 55 minutes!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 9
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 10
Like other PagesPost content on other Pages
Comment/like on other Pages’ wall content
Post on Profiles with wall set to “Everyone”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 11
To network with other businesses
Suggestions for best practices:◦Always sign posts with your name◦Network on non-competitive Pages◦Add value – be of help, but don’t take away from the Page owner
◦Be careful of just liking content◦Think about how you come across◦“What is my deepest intent?”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 12
Choose default
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 13
No longer chronological
Posts are in “popularity” order.
NOTE: every Facebook user sees Page walls differently
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 14
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 15
Click More > Edit to reorder.
Rename 3rd party apps: Edit Page > Apps > Edit Settings
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 16
Five latest uploaded or tagged photos
Doesn’t include fan photos Include CTAs on your images!970x680 – leave a margin
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 17
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 18
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 19
Red on-site Likes + Activity
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 20
Formerly “Favorites”Now select from any Page your Page Likes
Use to showcase brands/businesses/people you support
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 21
Create your own appFlexibility – add pages from your own website…
…just use a service!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 22
To help the world connect & communicate more effectively…
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 23
Objective1. DESIGN Strategy2. CONTENT Strategy3. PROMOTION Strategy4. ENGAGEMENT Strategy5. CONVERSION Strategy6. TRACK & MEASURE Strategy7. SCALABILITY Strategy
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 24
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 25
Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading
authority Improve customer service
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 26
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 27
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 28
Custom tab converts to fans at 47% vs. wall at 23%.
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 29
50/50Yours + “OPC: Other People’s Content”◦Blogs◦Twitter Lists◦Facebook Lists◦Ezine subsriptions◦Alltop.com
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 30
“The more similar we are, the more invisible we become.”
David Tyreman
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 31
Facebook friends, Ads, Events, Groups, other Pages?
“Think outside Facebook!”◦Twitter, LinkedIn◦Your blog and ezine◦Offline◦Print media
“Radical Strategic Visibility”
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 32
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 33
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 34
FIRST build tons of value, social equity
Space out your offers
Clear CTAsMake it really easy for people to buy from you!
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 35
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 36
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 37
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 38
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 39
1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real
RESULTS.11.Can you really make MONEY using social
media?
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 40
2.5 day in-depth social media training
Complete with Mari’s “Ninja Tricks”!www.weekendwithmari.com
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 41
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 42
www.weekendwithmari.com LIVE Tickets – one or two – Save $500!◦Enter this code: 500discount
VIRTUAL Ticket – Save $100 ◦Enter this code: 100discount
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 43
Two-day immersion for LIVE & VIRTUAL: April 1 & 2, 2011
Half-day Beginners’ Bootcamp for LIVE: March 31, 2011 (day before)
Half-day Beginners’ Bootcamp for VIRTUAL: March 23, 2011 (week before)
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 44
Attend LIVE or VIRTUAL?!
FAST ACTION BONUS:5 “Social Profile Critiques”
First 2 live ticketsFirst 3 virtual tickets
facebook.com/marismithfacebook.com/marismith @marismith@marismith marismith.com | marismith.com | ©2010 Mari Smith©2010 Mari Smithyoutube.com/facebookmariyoutube.com/facebookmari 45
See: www.weekendwithmari.com