In Part 1 I showed you how I selected my audiences
They were
Smart passive income with Pat Flynn
And
Social Media Examiner
In Part 2 I showed you how I started to optimize my audience
and got my conversion cost down to
$10.35 per subscriber
In Part 3 I showed you how I did even more optimizations
and got my cost per conversion down even
more to
$2.38 per conversion
Today Let's continue on
with what I did next to get my cost per conversion
even lower
First I looked at the previous week
and saw Smart Passive Income
was costing me more than
Social Media Examiner
I added a new audience called
Social Media today
I figured it was closer to Social Media Examiner
and wanted to try it
I removed smart passive income
since it was consistently more expensive to advertise to
Next I only ran my highest converting ad that got me the
cheapest optins
After letting the ads run without being modified for
4 days
The conversion rates increased dramatically
I'm not sure why
but I think it is because Facebook's optimization algorithm
kicked in for conversion optimizations
prices feel to under $1.00 per optin in for social media examiner:
One thing I found is that when you change your ad sets
It seems like Facebook's optimization algorithm resets
You need to let your ads run a few days again for it to
kick back in..
This can make it expensive to constantly tweak your campaigns
After week 4 ended here is what my campaigns looked like:
So I ended the week just short of my goal at
$1.12 per lead
I know by optimizing my campaign in this way
I will be able to get my cost per
lead less than $1 each
To recap what I've learned over the last month
To recap what I've learned over the last month
1. Let Facebook do the heavy lifting with conversion optimization
To recap what I've learned over the last month
1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy
To recap what I've learned over the last month
1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy3. Drop the losers fast and run with the winners
To recap what I've learned over the last month
1. Let Facebook do the heavy lifting with conversion optimization2. Test different audiences and ad copy3. Drop the losers fast and run with the winners4. Stick to predefined ad budget