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MEANINGFUL EXPERIENCES.
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Yes, would consider alternative providers (i.e., retailer, phone or cable provider, online site, etc.)
Consumer Electronics Company
Specialized energy services company
Phone, cable, or internet provider
Online site
Retailer
Home Monitoring Company
The majority of consumers would consider alternative providers for electricity and energy-related products and services
You may currently, or in the future, have new companies offering you electricity, energy-efficient products (i.e., smart thermostats), and/or related services (i.e., customized information on your electricity consumption) on top of their traditional products and services. Would you consider purchasing electricity, energy-efficient products, and/or related services from the following providers? [Yes %]
Base: All Argentina respondents
93%78%
73%65%
60%45%44%
Q
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Price is the main (but not the only) reason that may make consumers consider alternate providers
Why would you consider purchasing energy, energy-efficient products (i.e., smart thermostats), and/or related services (i.e., customized information on your electricity consumption) from a provider other than your energy provider (e.g., retailer, phone, cable or internet provider, online site, home monitoring company, consumer electronics company etc.)?
50%49%
40%28%
26%23%22%
18%16%
6%Base: All Argentina respondents considering purchasing energy, energy-efficient products, and/or related services from alternate providers
QThe provider has lower prices than my energy provider
The provider has better service than my energy provider
I can bundle products and services to receive a discount
The provider has more information and knowledge of these products and services
The provider has a store where I can talk to a representative, see products and discuss services
I trust the provider more than my energy provider
The provider is a local company
I have had better customer experiences dealing with this provider than with my energy provider
The provider has a better return or service cancellation policy than my energy provider
I belong to the provider's loyalty rewards program
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Not interacted
Mobile application
Paper mail
Online chat with a representative
Using social media
SMS-text message
Online portal-website
In person in a store
In person at your home
Over the phone using automated menu options
Over the telephone with a representative
13%
18%
22%
22%
23%
26%
28%
36%
38%
39%
64%
72% +5pts
+28pts
+12pts
-6pts
+2pts
-
+13pts
+11pts
+10pts
-8pts
+13pts
Consumer interactions with current energy provider:
Base: All Argentina respondents
% interacted2016
ENGAGEMENT Interactions are increasing across channels
Digital channels
Non-digital channels
67%
36%
27%
44%
34%
28%
13%
12%
12%
30%
5%
20142015
69%
59%
31%
35%
29%
20%
17%
16%
15%
19%
12%
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11%
70%
19%
The majority of consumers have not received information from their energy provider on DER products and/or services
Base: All Argentina respondents
Have you received information from your energy provider on any distributed energy resource products and/or related services in the past 12 months?
Distributed Energy Resources (i.e., residential power sources) products and related services include: Energy generation products (e.g., solar panels, fuel cells, etc.), Energy storage products (e.g. residential scale batteries), Electric vehicle in-home charging stations, Financing, warranty or maintenance services for distributed energy resource products.
I don’t remember
No
Yes
Q
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INFORMATION is a powerful door opener for DER
Base: All Argentina respondents who received information from their energy provider on distributed energy resources products and/or related services in the past 12 months
Did the information you received from your energy provider motivate you to consider distributed energy resource products and related services? Q
Share of respondents answering YES
78%
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9%
13%
25%
18%
20%
22%
24%
40%
48%
47%
59%
61%
66%
67%
50%
39%
28%
23%
19%
12%
9%
Specialized providers and consumer electronics company are the most trusted sources of information about DER products and services
Base: All Argentina respondents
What organizations do you trust to inform you about distributed energy resource products and related services (e.g., solar panels, electric vehicle charging, and maintenance services related to batteries in your home)?
A specialized provider for these particular products and related services
A consumer electronics company
Your current energy provider
An online site
A phone, cable, or internet provider
A home monitoring company
A traditional retailer
Q
Do not trust TrustNeither trust nor distrust
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SG NL MY US CN IE PH CA PT FR IT AU UK DE CH ES BR JP AR
56%53%
51% 51% 50% 49% 49%47% 47% 46% 46%
44%41%
38%36% 36%
32%30%
28%
Consumers’ trust in their current energy provider to inform them about distributed energy resources products
% DER Trust of utilities/energy providers
Base: All Argentina respondents
QWhat organizations do you trust to inform you about distributed energy resource products and related services (e.g., solar panels, electric vehicle charging, and maintenance services related to batteries in your home)?
% Trust of utilities/energy providers- by geography
Average:46%
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Base: All Argentina respondents
74% of consumers expect their energy provider to partner with other companies to offer distributed energy resource related packages that enable them to generate and store energy
74%
PARTNERING for new value propositions?
YES
Copyright © 2016 Accenture All rights reserved. 10Copyright © 2016 Accenture All rights reserved. 10Base: All Argentina respondents; *All Argentina respondents that plan to buy/lease rooftop solar panels
of consumers are planning to sign up for rooftop solar panels (buying or leasing) in the next five years
Your current energy provider A phone, cable, or internet provider
A specialized provider for this particular service
5% 50%
11%
Preferred provider*?
76%
Consumer interest in current energy provider as their solar panel provider is second only to specialized providers
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Opportunity to lower my energy bill
Opportunity to decrease my impact on environment
Opportunity to become energy independent
Improves the reliability of my energy supply
Improved battery technology is now available to reliably store my energy
Opportunity to get revenues from my solar panels
Opportunity to sell excess power to my energy provider or third party
I know someone who is already using solar panels
Availability of government subsidies
Availability of leasing agreements
The opportunity to decrease the energy bill is the main driver of adoption of solar panels
Base: All Argentina respondents who have bought or leased OR plan to buy or lease solar panels in the next 5 years
65%57%57%
39%20%
16%11%11%
10%8%
Please rank the top three reasons that motivated you to adopt or would motivate you to adopt solar panels that you buy or lease? Top threeQ
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No one has offered them to me
My current residence does not allow for the installation of solar panels
The up-front investment is too expensive
I do not currently understand enough about them
I am waiting for the price of solar panels to come down further
Installation, maintenance, and management is too difficult
My current energy provider meets my energy needs and I do not see any reason why I would generate my own
energySolar panels may not generate enough power to meet my
daily needs
Lack of proactive offering from providers is the main reason why consumers do not adopt solar panels
Please rank the top three reasons why you decided not to adopt solar panels? Top three
Base: All Argentina respondents who do not plan to buy/lease solar panels in the next 5 years
60%
43%
40%
37%
28%
27%
21%
20%
Q
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A specialized provider for this particular service
Your current energy provider
A phone, cable, or internet provider
Batteries to store the electricity I produce**
A specialized provider for this particular service
Your current energy provider
A phone, cable, or internet provider
A program that allows me to sell the excess power I produce*
19%
79%
Batteries to store the electricity I produce
A program that allows me to sell the excess power I produce
66%
6%
SOLAR PANELS ++
Share of respondents that plan to sign up within the next 5 years
12% 5%
Preferred provider?
43% 50%
Base: All Argentina respondents owning or planning to buy or lease solar panels in the next 5 years; *Consumers who are planning to sign up for ”A program that allows me to sell the excess power I produce”/ ** Consumers who are planning to sign up for “Batteries to store the electricity I produce”
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54%
A program that credits my bill when my provider makes minor adjustments to my smart thermostat during peak usage hours
An application that enables me to remotely monitor and control elements of my home
A smart thermostat that learns what temperatures I like, automatically adjusts the temperature when I’m away, and allows me to make adjustments from anywhere via my smartphone
An electric or plug-in electric vehicle that I buy or lease
3%*4%*5%* 5%*
73% 67%69%
Base: All Argentina respondents * % have already signed up or purchased
WANTED in the next five years
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18-34 35-54 55 +
27% 27%38%
28% 31%29%
23%25%
22%
22% 16% 11%
Early adopters Early majority
Late majority Late adopters
The millennial energy consumers will be the first to adopt the latest products and services
Base: All Argentina respondents
45% 41%33%
Other age groupsNew Energy Millennials
Copyright © 2016 Accenture All rights reserved. 16Base: All Argentina respondents
WANTED in the next five years
80% 77% 81%
57%
75% 71% 76%
56%72% 78%
68%54%
69%57% 61%
37%
Early adoptersEarly majority
Late majorityLate adopters
54%
A program that credits my bill when my provider makes minor adjustments to my smart thermostat during peak usage hours
An application that enables me to remotely monitor and control elements of my home
A smart thermostat that learns what temperatures I like, automatically adjusts the temperature when I’m away, and allows me to make adjustments from anywhere via my smartphone
An electric or plug-in electric vehicle that I buy or lease
73% 67%69%
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Base: All Argentina respondents
WANTED in the next five years
79%81%
70%71%82%63%
78%79%
66%76%69%53%
74%77%
66%72%64%52%
67%58%
50%51%60%43%
I want the lowest cost serviceI prefer to manage my energy consumption on my ownI value convenience
I prefer a simple and consistent experienceI buy new technologiesI want to experiment new technologies
54%
A program that credits my bill when my provider makes minor adjustments to my smart thermostat during peak usage hours
An application that enables me to remotely monitor and control elements of my home
A smart thermostat that learns what temperatures I like, automatically adjusts the temperature when I’m away, and allows me to make adjustments from anywhere via my smartphone
An electric or plug-in electric vehicle that I buy or lease
73% 67%69%
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Your current energy provider
A specialized provider for this particular service
A phone, cable, or internet provider
An electric or plug-in electric vehicle that I buy or lease (n=16)*
A smart thermostat that learns what temperatures I like, automatically adjusts the temperature when I'm away, and allows me to make adjustments from anywhere via my smartphone
(n=25)*
A program that credits my bill when my provider makes minor adjustments to my smart thermostat during peak usage hours (n=27)*
An application that enables me to remotely monitor and control elements of my home (n=22)*
A payment plan for charging your electric vehicle in public places that is consolidated with an existing bill for your home (n=15)*
For each of the following energy-related products and services, please indicate your preferred provider?
Energy providers and phone, cable, or internet providers are the best positioned for energy-related products and services
27%
28%
23%
15%
14%
6%
14%
43%
21%
35%
25%
Base: All respondents that plan to sign up for each product/service*Note: Small base size, results indicative only
Q
27%16% 8%
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INTERESTin a new all in one bundled value proposition
Base: All Argentina respondents
I am interested and willing to pay for it I am interested but not willing to pay for itI am not interested
31%
55%
14%Consumers interested in connected
home and willing to pay for it
31%
51%
44%
24%
17%
Early adopters Early majority Late majorityLate adopters
Connected home
A bundled service including an automated ‘home energy management’ service, plus home monitoring and automated control services, plus connected car services and connected media and entertainment services
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Specialized providers and consumer electronics company are the preferred choices for connected home services at a premium
Base: All Argentina respondents interested and willing to pay to benefit from an integrated connected home service
QWhich providers do you think are the best positioned to offer connected home service? Top three
A specialized provider for this particular service
A consumer electronics company
Your current energy provider
A phone, cable, or internet provider
An online site
A home monitoring company
A traditional retailer
69%
56%
41%
39%
24%
22%
10%