Download ppt - Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses

Copyright © Rallis India Limited. All rights reserved

Experience and Experience and Expectations of Private Expectations of Private

Organisation in Marketing Organisation in Marketing and Promotion of Pulsesand Promotion of Pulses 1


Rallis role in improving pulses productivity

2


Good agricultural practices for improving production

Fair crop economics and farmer netbacks

Improve productivity and farmer economics in pulses

Opportunities for InterventionsOpportunities for Interventions

3


Productivity Improvement InitiativeProductivity Improvement Initiative

Project InitiatedDec - 2009

Pudukkottai Tamilnadu

2011-12 Maharashtra

Karnataka

2012-13 Madhya Pradesh

Trainings/ Meetings/ Demo/ Field Days / Prerna

Certified Seeds

Soil Test/ Seeds/ Sowing Method/ Fert Reco/ Crop Protection/ Irrigation/ Harvesting Method

Schedule

PoP

Line Sowing SeedlingsSpacing Inter

CroppingCrop

RotationFinancial Help

SBI & HDFC

44

Copyright © Rallis India Limited. All rights reserved 5

Connect to farmersConnect to farmers

Yield Improvement 10% to 40%

TamilnaduVillages/Farmers

200/ 25000

MaharashtraVillages/Farmers

402/ 50000

KarnatakaVillages/Farmers

300/ 50000

Madhya PradeshVillages/Farmers

100/ 25000

Cumulatively over 5 years ~ 10 lakh farmers to be benefitted


Working on a PPP Model

TN, MH, KA & MP Govt. Agri Dept TATA RALLIS


Major Learnings


Learning in each stageLearning in each stage

Farm to Fork

Quality Seeds

Access to latest

technology

Provide Information

Price Transparency

AssuredRealizations

Logistics Support

Storage & Handling

Processing

Direct to Market

Adoption of technology

How can organized private sector play a role?- Link up with existing business offerings and bring in other partners to fill gaps

Pre harvest Post harvest

8


Rallis actions


• No deduction from farmers – Sample, Electronic Weighment

• Transparent price system, Quality based price, Scientific method for quality check

• Simple calculation system of price to farmers, Calculation on quality parameters & Immediate payment

Benefit of 5 to 6% to farmers

Procurement – Rallis ExperienceProcurement – Rallis Experience


Expectations


Support in infrastructure to facilitate grading of pulses resulting in better quality / price realization

Government support in harmonizing licenses across India

ExpectationsExpectations

Removal of stock caps

Storing & Processing hubs for organized players

Farmers/ Consumer awareness program

Pricing Incentive for farmers participating in PPP Project
