Brian Groth
October 2010
Twitter: @BrianGroth
http://BrianGroth.wordpress.com
Brand Advertisers and Location-Based ServicesExamples for brands without physical locations
The Coke Machine Fairy leaves one winning bottle in a Coke machine each day (in Sydney in September 2010)
Friend The Coke Machine Fairy on Foursquare then be the first to check-in at a special Coke machine (changes daily) to win a prize.
Coca-Cola employee arrives in person to give out the prize.
Coca-Cola on Foursquare
Fans can checkin at specific locations at specific times to win an autographed baseball
Related option to win autographed baseball by uploading photos to a Facebook page
Red Bull on Facebook Places
Warner Bros. Studio used Foursquare to promote the February release of Valentine’s Day, starring social media darling Ashton Kutcher. The promotion offered 50 “Romantic Tips” around the cities (New York City, Chicago, San Francisco, Los Angeles and Boston) that the movie takes place in. If users checked into any two of these locations they unlocked a special Valentine’s Day badge.
Warner Bros. on Foursquare
Source: mobilebehavior.com
The TastiRewards program from Tasti D-Lite that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards.
Tasti D-Lite on Foursquare
Associate your TreatCard to a social media service and earn additional points when using the TreatCard
Options to update Twitter and Foursquare each time the card is swiped and points are earned or redeemed
Eye-Fi in the US partnered with Gowalla to offer the chance to win a free Eye-Fi card to anyone who checked into a Best Buy store and free hotspot access to those who don’t win – just for checking in.
1. Check-in2. Click the “Did I win?” button
Eye-Fi (SIM card for cameras) on Gowalla
AT&T offered rewards for specific behaviors, such as:1. $50 off a Samsung phone for
earning 15 points2. Free ringtone gift card for 2
points3. 20% discount off accessories for
5 points
Earn points by checking in, sharing a photo of a place, writing a review, “bump” phones with a friend at the location and so on.
AT&T on SCVNGR
When checking in on Loopt at LAX or SFO airports, Virgin America offered a voucher for two tickets to Mexico on Virgin America
Virgin America on Loopt
http://www.nikegrid.com/
A 15 day event for runners in London to earn Nike badges by visiting select phone boxes, call a number and enter a unique code
Nike’s Own Location-Based Game
If you have other examples of brands that do not have physical stores of their own using location-based services, please contact me:Twitter: @BrianGrothE-mail: [email protected]
Others?
• Coca-Cola on Foursquare: http://mashable.com/2010/09/16/coke-machine-fairy-foursquare/
• Red Bull on Facebook Places: http://www.allfacebook.com/red-bull-places-baseball-2010-10
• Warner Bros. on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/
• HBO on Foursquare: http://mashable.com/2010/02/09/foursquare-media-deals/• Tasti D-Lite on Foursquare: http://mashable.com/2010/01/13/tasti-d-lite-
tastirewards/• Eye-Fi on Gowalla: http://www.mobilemarketingwatch.com/gowalla-tries-its-
hand-at-rewards-allows-offers-for-anyone-who-checks-in-7459/• AT&T on SCVNGR: http://mashable.com/2010/08/24/att-scvngr-rewards/• Virgin America on Loopt: http://www.businessinsider.com/biggest-check-in-
reward-ever-loopt-and-virgin-are-giving-away-2-for-1-plane-tickets-to-mexico-2010-8
• Nike’s Own Location-Based Game: http://thenextweb.com/uk/2010/10/12/nike-grid-twists-foursquare-gaming-into-a-turfwar-for-runners/
Sources