INCREASING OUR REACH INCREASING OUR REACH
Make it stronger byMake it stronger by
Why to engage
How to engage
What activities
When to run
Why to engage
How to engage
What activities
When to run
WHY?
Enable more people to experience AIESEC
&&
To generate
PromotersPromoters
recommends AIESEC
A person who
ELDELDCustomersCustomers
ELDELDCustomersCustomers
A person who
takes an ELD programme
What What is engagementis engagement?
Touch PointTouch Point
ActionAction
FeelingsFeelingsFeelingsFeelings
I AIESEC
InfluencedInfluencedInfluencedInfluenced
I want to join AIESEC
You should
join AIESEC
PromoterPromoter CustomerCustomer
Touch points
Actions Feelings
Influenced
&&PromotersPromoters ELD CustomersELD CustomersELD CustomersELD Customers
Our Our Engagement Engagement
FunnelFunnel
How are we engaging young people??
ELDProgrammes
Y2B participant
directly drive ppl to ELD
TMP promotion
Inc. reputationAwards
Micro Xp
Public Relations
Marketing
Separate value proposition
to ELD
How are we engaging young people??
ELDProgrammes
REACH
Micro Xp PR
Relations
Marketing
Creating ELD Customers
Marketing
ELDProgrammes
Creating Promoters
Micro Xp
Associate member
ELDProgrammes
Creating Promoters
PRRead
showcasing impact campaign
ELDProgrammes
Creating Promoters
ELDProgrammes
Join AIESEC!
PrinciplesPrinciplesYoung people are introduced to Our Purpose and Our Values. Aligning with:
The Why, How & What of AIESEC (AIESEC Way)
AIESEC Values
understanding the value of AIESEC’s platform (societal impact, personal & professional dev, Int. experience, Global network).
providing value to the individual in the activity
Enabling the individual to contribute to AIESEC.
Brand
@ Values
WHY, HOW,
WHAT of AIESEC
Micro Xp
Public Relations
Marketing
Activities
Micro Experiences
Micro Xp
Associate Membership
Youth Empowerment
Provide a separate value proposition to ELD
Associate Membership
- No time - Lacks commitment- Want to get involved
Micro Xp
- Short-term volunteeringReception for EPs- 3 Leadership seminarsShort-term volunteer
Associate Membership
- Recommends AIESEC to his friends
Micro Xp
- Flo’s friends join AIESEC’s TMP program!!
Youth Empowerment
Micro XpAssociate
MembershipYouth
Empowerment
- Short term event/project volunteering- Specific need-based volunteering- Youth Leaders Council
- Youth to Leadership- Youth to Global Issues
- LEAD for externals - Global village- Y2B
TMP RECRUITMENTTMP RECRUITMENT
Multiple engagement
Reads about AIESEC in
Student magazine
Y2B Eventon campus
Attends an TMP Rec. session
Micro Xp
PR
Marketing
AIESEC Conversations
Social media impact campaign
Global Village
Overlapping Activities
Thank you!