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MAKING WIRELESS WORK FOR AMERICA 2015 ANNUAL REPORT

EWA Annual Report 2015

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Provides an overview of the activities and achievements of the Enterprise Wireless Alliance for the year 2015.

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Page 1: EWA Annual Report 2015

MAKING WIRELESS WORKFOR AMERICA 2015 ANNUAL REPORT

Page 2: EWA Annual Report 2015

On the Cover:

A Longely-Rice generated predicted coverage contour near Las Vegas, Nevada. EWA uses this

propagation model for certain frequency planning projects.

Page 3: EWA Annual Report 2015

the leading national association for business enterprise

wireless users and the manufacturers, resellers and

communication sales and service providers that

serve the land mobile radio industry. A frequency

coordinator certified by the Federal Communications

Commission, EWA provides consulting services,

frequency coordination, license preparation, spectrum

management and associated services to the business/

industrial/land transportation and public safety

communities. EWA’s advocacy work transforms public

policy, and its services support business productivity

by providing reliable guidance regarding spectrum and

wireless technology access decisions. Members and clients

trust EWA to process more applications per year than any

other frequency advisory committee. EWA is the developer

of Cevo®, a powerful online frequency coordination

solution, which simplifies the FCC license application

process and allows users to select their own frequencies.

For more information about membership and services,

visit www.enterprisewireless.org.

Welcome & Board of Directors. . . . . . . . . . . . . . . . . . . . . . . . 4

Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Advocacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Products & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Outreach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Finances & Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

THE ENTERPRISE WIRELESS ALLIANCE IS…

TABLE OF CONTENTS

Enterprise Wireless Alliance | 3

Page 4: EWA Annual Report 2015

not only for EWA’s loyal members who produce, sell, service or benefit

from accessing private wireless or private carrier networks, but for every

other class of spectrum consumer, including national communication

carriers, mission-critical entities and federal agencies. The growth of

emerging wireless technologies and associated applications support

increased productivity, enhance business prosperity and competitiveness

and produce amazing opportunities crucial to public welfare. This is a

challenging era because everyone is facing the need for continued access

to sufficient spectrum resources to keep fueling economic growth and

prosperity—now and in the future.

There are no easy solutions, but there are effective approaches, such

as spectrum sharing, even among disparate classes of users. Previously

unheard of sharing scenarios now in place include data telemetry

with vehicular repeater systems, medical body area networks with

aeronautical mobile telemetry, TV stations with unlicensed white-space

broadband devices, and federal agencies with commercial broadband

service. Of course, such sharing arrangements will have a greater

opportunity for success with better spectrum management protocols and

new device technologies that promote spectrum efficiency.

EWA embraces these trends in order to provide greater access to

spectrum capacity to serve business enterprises. It is EWA’s mission to

foster these necessary solutions, incorporate them within our certified

spectrum management processes and educate our members on the

benefits of applying new wireless technologies within their businesses.

There may be risks, but risks can be predicted, measured and influenced.

Not embracing change is a path to becoming irrelevant. Standing pat is

not within EWA’s vernacular.

EWA members may continue to expect the highest quality of customer

service. We will continue to produce and make available services that

support our members’ requirements for spectrum solutions, consulting,

research, license security and management and other support. I’m

particularly proud of one such tool, Cevo, EWA’s e-commerce portal,

which enables the efficient identification and certification of private

wireless spectrum.

In addition, members can expect that EWA will continue to lead the

industry in advocacy initiatives before the Federal Communications

Commission.

Your comments and recommendations on how EWA may enhance the

benefit of membership are earnestly solicited. As always, it is a pleasure

to serve you.

President/CEO

LETTER FROM THE PRESIDENT AND CEO

MARKCROSBY

WELCOME

THESE ARE TURBULENT TIMES WITHIN THE COMMUNICATIONS INDUSTRY,

4 | Making Wireless Work for America : 2015 Annual Report

Page 5: EWA Annual Report 2015

More of us are poised to retire than ever before. More devices seek

access to our limited spectral resources. More technologies bring greater

competition to our core business. How do we thrive in the face of these

challenges? We do it by working together, collaborating to produce

individual and collective success. We do this through an organization like

the Enterprise Wireless Alliance.

The idea of working together for success led to the formation of EWA.

The primary purpose of the Alliance is to create an environment that

allows business owners, wireless users and equipment manufacturers to

share information about the wireless communications industry, including

business, regulatory and technical developments.

As Chair of the Board of Directors, I am committed to ensuring the

Alliance remains an organization that provides value to this industry.

While I am Chair, the Alliance will focus on the needs of small business to

support the coming tide of new owners, on advocacy and on providing

the resources members need to be successful.

Baby boomers are retiring, and in their wake they leave new owners

who need support. At this year’s Wireless Leadership Summit, I met

more second- and third-generation owners than ever before. These new

owners need to understand how the industry is changing—how radio

frequency and information technology are coming together, how analog

is giving way to digital and other shifts that will affect their business.

EWA provides a forum for these conversations.

In EWA, we have a strong advocate before the Federal Communications

Commission. EWA raises our collective voices, fights our fights—and is

successful. We need that fighting spirit in the coming year. We expect to

address new challenges, including the T-Band relocation.

Resources like Cevo enhance your ability to serve customers. EWA has

been focused on creating tools that can help you respond to your clients’

needs or take control of the spectrum you want. Cevo is a great tool, and

I’m glad we have it.

Join me—and EWA—in working together to shape the opportunities

available to us.

Chair of the Board

LETTER FROM THE CHAIR OF THE BOARD

CATHERINE LEONARD

OUR INDUSTRY IS CHANGING. A new set of issues demand our attention.

Enterprise Wireless Alliance | 5

Page 6: EWA Annual Report 2015

Catherine Leonard Chair

David Reeves Vice Chair

Gordon Day Treasurer

Mark Crosby President

Bart Fisher

Michael Fordinal

Bill Landis

Paul Lauttamus

Bob McGowan

2015 Executive Committee. From left: Bart Fisher (seated), David Reeves, Bob McGowan, Catherine

Leonard, Paul Lauttamus, Mike Fordinal, Mark Crosby (seated). Not pictured: Gordon Day and Bill Landis.

OFFICERS/EXECUTIVECOMMITTEE 2015-2016

BOARD OF DIRECTORS2015-2016

PRINCIPAL EWA COMMITTEESAUDIT & FINANCEResponsible for ensuring that the Alliance’s accounts are correct, for preparing the annual budget, contingency planning and reserve investment policies.Chair: Gordon Day

CONFERENCE PLANNINGDevelop and coordinate activities for a successful Wireless Leadership Summit.Chair: Kim Bozman

EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP Supports endowed scholarship at Old Dominion University by promoting industry contributions and by providing input on the selection of scholarship recipients. Chair: Mark Crosby

LEADERSHIP Identifies member candidates for the Board of Directors and the Executive Committee.Chair: Rocky Eramo

MEMBERSHIP AND SERVICES DEVELOPMENT Provides guidance on member recruitment and member service programs. Chair: David MacDonald

Mark AbramsOwnerMobile Relay AssociatesParamount, CA

Ken AdamsManager, Radio Engineering & SupportDelta Air LinesAtlanta, GA

Carlos Fernandez AlonsoVice President, Business DevelopmentPowerTrunkJersey City, NJ

Frank AndersonOwnerA Beep Inc.Joliet, IL

Kim BozmanBusiness ManagerTeltronic Inc.Beltsville, MD

Mark CrosbyPresident & Chief Executive OfficerThe Enterprise Wireless AllianceHerndon, VA

Pat CuntzPresidentEMCO TechnologiesBaton Rouge, LA

6 | Making Wireless Work for America : 2015 Annual Report

Page 7: EWA Annual Report 2015

SPECTRUM EQUITY INC.

Formed in 2000, Spectrum Equity Inc. (SEI), EWA’s wholly owned subsidiary,

pursues strategic spectrum opportunities for EWA. SEI holds several 220/221

MHz licenses, the capacity of which is leased to local municipalities and utilities.

Gordon DayPresidentDay Wireless SystemsMilwaukie, OR

Jerry DenhamPresident & CEO BearComCosta Mesa, CA

Roger DickinsonPresidentRFC WirelessFremont, CA

Ken DollPresidentDiversified Communications Services Inc.Santa Fe Springs, CA

Bill DowExecutive DirectorTechnology Resource Network InternationalTroy, NY

Rocky EramoPresidentJohn Eramo & SonsHilliard, OH

Bart FisherPresidentFisher Wireless Services Inc.Blythe, CA

Michael FordinalPresidentDFW Communications Inc.Arlington, TX

Hal HerronVice PresidentMotorola Solutions Inc.Schaumburg, IL

Kris HutchisonPresident & CEO Aviation Spectrum ResourcesAnnapolis, MD

Mark JasinExecutive Vice President & General ManagerJVCKenwood USA CorporationSuwanee, GA

William LandisCEOTuWay CommunicationsBethlehem, PA

Paul LauttamusOwnerLauttamus CommunicationsWeirton, WV

Catherine LeonardPresidentComtronics CorporationQuincy, MA

Marc LockardChief Operations OfficerLockard & WhiteCollege Station, TX

David MacDonaldPresidentRadio OneOrlando, FL

Bob McGowanPartnerFleetTALK Management ServicesRockaway, NJ

Michael MillerPresident & CEORACOM CorporationMarshalltown, IA

Robert ParkerSystems Engineering ManagerSouthern Company ServicesAtlanta, GA

David PattonOwnerThe Cambridge GroupPlano, TX

Nick PennanceVice PresidentIcom America Inc.Kirkland, WA

Vincent PerezManagerValley Vista Services Inc.City of Industry, CA John PescatorePresident & CEOpdvWirelessPaterson, NJ

David ReevesPresidentP & R CommunicationsDayton, OH

Jenna ReissOwnerNew York CommunicationsPoughkeepsie, NY

Greg SantoroSenior Vice President, Chief Marketing & Strategy OfficerNational Rural Telecommunications CooperativeHerndon, VA

James Silke, Jr.PresidentSilke CommunicationsEugene, OR

F. H. SmithIT Infrastructure ArchitectChevronBakersfield, CA

Michael SmithVice President, General Manager & PrincipalESP Wireless Technology Group Inc.Warrenville, IL

Roy SmokerPresidentTriangle Communications Inc.New Holland, PA

Patricia TikkalaVice President Spectrum ManagementSprintReston, VA

Timothy TottenWireless ArchitectUnited Parcel ServiceLouisville, KY

Raymond TwiteSalt Lake City, UT

Geno VivianoDirector of Strategic PartnersHarris CorporationLynchburg, VA

Scott WeisenburgerPresidentCreative Communications Sales & Rentals Inc.Phoenix, AZ

Terry ZaccarinoOwnerCommunications Electronics of Virginia Fairfax, VA

Andy ZhaoPresidentHytera America Inc.Miramar, FL

Enterprise Wireless Alliance | 7

Page 8: EWA Annual Report 2015

OBJECTIVESENTERPRISE WIRELESS ALLIANCE

Page 9: EWA Annual Report 2015

OBJECTIVESENTERPRISE WIRELESS ALLIANCE

TO PROVIDE AN INSTRUMENTALITY through

which wireless business enterprise users, service

providers, radio dealers and technology manufacturers

will share and distribute information concerning wireless

communications solutions and business, technical and

regulatory developments.

TO ESTABLISH AND MAINTAIN a frequency

advisory system designed to supply licensees and

applicants with frequency recommendations in respect

to all spectrum for which the Alliance is a designated

frequency coordinator or other appropriate advice

on frequency utilization so as to promote spectrum

utilization and minimize interference among users to the

greatest degree possible.

TO REPRESENT AND SPEAK for the membership

of the Alliance in making recommendations to the FCC

and other governmental agencies on rulemaking and

other matters of interest to the membership.

TO PROVIDE TELECOMMUNICATIONS

consulting; telecommunications system procurement,

design, management and administrative services; data

dissemination; information analysis functions and other

services designed to assist users of the radio spectrum

in managing their telecommunications systems and

generally keeping informed of developments in the

telecommunications industry.

TO PROVIDE SPECTRUM STUDIES and

frequency analyses aimed at identifying radio spectrum

available for establishing new communications systems,

expanding existing systems or offering opportunities for

deployment of advanced technologies.

ONE

THREE

FOUR

FIVETWO

Enterprise Wireless Alliance | 9

Page 10: EWA Annual Report 2015

MEMBERSHIPMAKING WIRELESS WORK

Page 11: EWA Annual Report 2015

MEMBERSHIPMAKING WIRELESS WORK

MOTOROLA SOLUTIONS BRAND MARKSCOLORS FOR HORIZONTAL LOGO

The emsignia disk color should be selected from the Motorola Solutions color palette for any given piece. As a general rule, a minimum 20% value difference is recommended between the background color and the emsignia disk color.

PANTONE 7518 C

PANTONE 583 C

PANTONE 1797 C

PANTONE 5757 C

PANTONE MATCH 55-2-7 C

BLACK

PANTONE 300 C

PANTONE 151 C

PANTONE 299 C

WIRELESS SALES & SERVICE PROVIDERS71%

2%

2015 MEMBERSHIP AT A GLANCE

MEMBERSHIP IN EWA allows you to focus on what you do best—running your business.

As a member, you have exclusive access to regulatory and advocacy information,

networking opportunities and industry best practices. EWA is your voice with the FCC.

Your membership in EWA demonstrates that you are a leader in the wireless industry and

that you recognize the value of being fully informed of issues that affect wireless system

planning and investments.

EWA members come from all facets of the wireless industry—manufacturers, sales and service providers as well as business/industrial/land transportation users.

Manufacturers Encourage MembershipThese manufacturers—all EWA members—reimburse their channel partners for EWA

member contributions via the manufacturer’s co-op program.

BUSINESS/INDUSTRIAL/ LAND TRANSPORTATION27%VENDORS

71+27+2Enterprise Wireless Alliance | 11

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ADVOCACYMAKING WIRELESS WORK

Page 13: EWA Annual Report 2015

SPECTRUM IS A LIMITED RESOURCE. EWA actively promotes the efficient use of

spectrum allocated for business/industrial/land transportation and private carrier

entities and seeks new spectrum access opportunities for these same licensees.

As an active member of the Land Mobile Communications Council, EWA engages with

other wireless industry organizations on matters concerning the future of spectrum and

frequency coordination in the United States. EWA President and CEO Mark Crosby serves

as LMCC’s secretary/treasurer.

The results of EWA’s effortstouch upon all industries of theAmerican economy.

FILINGS BY

EWAFILINGS BY

LMCCMEMBERREGULATORYTELECONFERENCES

241524

2015 ADVOCACY AT A GLANCE

Left: “FCC HQ” by Ser Amantio di Nicolao at English Wikipedia - Own work.

Licensed under CC BY 3.0 via Commons

Enterprise Wireless Alliance | 13

Page 14: EWA Annual Report 2015

Promoted 800 MHz Spectrum Efficiency In response to a Petition for Rulemaking originally filed by EWA, the Federal

Communications Commission adopted a Notice of Proposed Rulemaking proposing to

introduce new, full power, interstitial 12.5 kHz “offset” channels in the 809-817/854-862

MHz band (800 MHz Mid-Band), subject to certain protections designed to safeguard

800 MHz incumbents from interference. EWA’s effort created the opportunity for 319

additional channels for use by Public Safety, Business/Industrial/Land Transportation

(B/ILT), General Category, and high-site Specialized Mobile Radio (SMR) licensees.

Sought Priority Access for 800 MHz Incumbent LicenseesEWA continues to be a vocal advocate for those 800 MHz incumbent licensees who

have been unable to secure access to 800 MHz spectrum during the rebanding process

to meet system expansion requirements. EWA has vigorously endorsed adoption of the

LMCC Petition proposing to allow incumbents a six-month window in which to file for

Expansion Band and Guard Band channels before applications would be accepted from

new entrants.

Supported Private Enterprise BroadbandTo enable access to enterprise-level broadband, EWA proposed, with Pacific DataVision,

rules for the realignment of the 900 MHz band to accommodate a 3/3-MHz broadband

opportunity while retaining a 2/2-MHz allocation for narrowband B/ILT and SMR voice and

data systems. This initiative would provide business enterprises a dedicated broadband

allocation apart from commercial and public safety networks.

Appointed Medical Body Area Network CoordinatorThe FCC appointed EWA as the national coordinator for medical body area networks

(MBAN). These networks will enable the use of a variety of wireless patient monitoring

devices in hospitals and other healthcare facilities that will share the 2360-2390 MHz

band with Aeronautical Mobile Telemetry operations. As coordinator, EWA will perform

MBAN deployment registration and will work closely with the Aeronautical Flight

Testing and Radio Coordinating Committee to mitigate the potential of interference to

AMT operations.

Promoted Spectrum Solution for Vehicular Repeater SystemsAs a member of the Land Mobile Communications Council, EWA participated in

developing a consensus protocol for use in the licensing of vehicular repeater systems

on six remote control and telemetry channels in the 173 MHz band. Both Public Safety

and B/ILT entities have access to these channels.

Opposed 900 MHz Eligibility ProposalsIn response to a petition proposing to allow licensees for 900 MHz B/ILT channels to

provide commercial service to B/ILT entities without having to establish independent,

internal eligibility for the spectrum, EWA vigorously opposed the request stating that a

rule change of this fundamental nature should be premised on a determination that the

public interest would be served by facilitating delivery of the proposed service and that

there is no spectrum reasonably available to accommodate it. EWA has also continued

to seek an industry-wide meeting with the FCC to identify effective approaches to

reduce speculative applications which corrupt private wireless spectrum allocations.

Pending Advocacy Highlights EWA is awaiting action on the following issues:

Conditional Licensing

The LMCC Petition to extend conditional licensing above 470 MHz may be addressed

in the Notice of Proposed Rulemaking involving the 800 MHz Expansion and Guard

Band spectrum.

4.9 GHz

How to maximize the efficient use of this 50 MHz of spectrum, once dedicated

exclusively for public safety use, is still pending at the FCC. A 5/5 MHz block for

business enterprises was advocated by EWA along with concurrent frequency

coordination rights.

HIGHLIGHTS—ADVOCACY

14 | Making Wireless Work for America : 2015 Annual Report

Page 15: EWA Annual Report 2015

Top: EWA President and CEO Mark Crosby shares his vision of the future of spectrum management in

the United States and its effect on American business at events around the country.

Bottom: EWA regulatory counsel Liz Sachs and Board Chair Catherine Leonard at the Wireless

Leadership Summit.

450 MHz Guard Band Spectrum

EWA expects that the proposal to allocate for Part 90 use the unassigned UHF

“guard band” spectrum above and below the Part 90 allocation will be included in

the Notice of Proposed Rulemaking involving the 800 MHz Expansion and Guard

Band spectrum.

T-Band Repurposing

The FCC continues to struggle with how to address the specific directive in the 2012

legislation requiring that public safety T-Band channels be auctioned by 2021 since

there is insufficient suitable replacement spectrum either for Public Safety or B/ILT

incumbent licensees.

FAC Certification

There is some indication that the FCC may issue a Notice of Inquiry regarding the

activities and responsibilities of its certified frequency advisory committees as a

result of several certification requests.

License Renewal Proceeding

It appears that the FCC will be resurrecting its proceeding concerned with

discontinuance of operations and renewal issues. Potential outcomes include more

rigorous renewal showings for both site-based and geographic licenses with the

latter having to describe what they had deployed since meeting their original build-

out requirements and their plans for future deployment.

Enterprise Wireless Alliance | 15

Page 16: EWA Annual Report 2015

HELPING MAKE HISTORY WITH THE POPE’S VISIT TO PHILADELPHIA

Page 17: EWA Annual Report 2015

EWA RECEIVED REQUESTS from three organizations for Special Temporary Authority (STA) to permit

the temporary use of channels to support the critical communications requirements of the visit of Pope

Francis to Philadelphia in the summer of 2015. After filing three STAs (to fill each company’s request),

EWA was asked to file for an additional STA at the last moment. EWA worked with the FCC to have the

emergency STA granted within 48 hours.

The STAs enabled teams of workers and volunteers to carry out standard and emergency communications, including:

• Coordinate production, medical and security personnel for the parade and speaking events

• Ensure the regular and safe flow of passengers traveling from the Eastern Seaboard, including

those walking from New Jersey

• Provide emergency communications in the event of a network outage

EWA is honored to have played a part in this historic event. “I achieve a great deal of satisfaction in

fulfilling a customer’s needs,” said Spectrum Advisor Karen Holmes. “When we, at EWA, can accommodate

short-notice STA requests and at the same time be a part of such a historical event as the visit of Pope

Francis to the United States, it makes me extremely proud of the services EWA provides. It was rewarding

to play a small part in making this event come together.”

HELPING MAKE HISTORY WITH THE POPE’S VISIT TO PHILADELPHIA

Left: Pope Francis arrives at Independence Hall.

Photo: The Office of Governor Tom Wolf

(www.flickr.com/governortomwolfe)

Enterprise Wireless Alliance | 17

Page 18: EWA Annual Report 2015

PRODUCTS & SERVICESMAKING WIRELESS WORK

Page 19: EWA Annual Report 2015

PRODUCTS & SERVICES

EWA DELIVERS MORE than just top-notch frequency coordination. EWA has developed

a portfolio of products and services calculated to support your spectrum needs. Filing

assistance, engineering and contour mapping, license management as well as market

research and sales tools—EWA is your total service provider when it comes to spectrum

for business, industrial and transportation as well as public safety entities.

In 2015, EWA enhanced its portfolio with offerings that change the way you acquire and manage spectrum.

EWA IS A MARKET LEADER

EWA is trusted by the business/industrial community to coordinate

more applications than any other frequency advisory committee—an

honor we have held for nearly a decade.

Now that the response to meet the Federal Communications

Commission’s 2013 deadline to narrowband has diminished,

the volume of business/industrial/land transportation license

applications is returning to pre-deadline levels.

16000

14000

12000

10000

8000

6000

4000

2000

02010 2011 2012 2013 2014 2015

EWA

PCIA

AAA

AAR

UTC

MRFAC

FIT

Enterprise Wireless Alliance | 19

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Cevo®—the Frequency Coordination EvolutionIn 2015, EWA introduced Cevo, a powerful online frequency coordination solution, which

simplifies the FCC license application process and makes securing spectrum easier. Cevo

provides significant efficiency benefits to the license data verification, spectrum analytics

and frequency certification process. Customers review the same FCC rule validation and

recommended channel results—whether exclusive or shared—as does EWA spectrum

staff. Cevo’s dashboard provides EWA customers an easy way to track the status of

their filings as well as those of other users within the same organization and, over time,

provides an archive of the company’s filings.

Customers may submit both Public Safety and Business/Industrial/Land Transportation

applications through Cevo. Public Safety applications are electronically forwarded instantly

to the Public Safety Coordination Associates (PSCA) for certification by either Forestry

Conservation Communications Association (FCCA) or the International Municipal Signal

Association (IMSA), both FCC-certified public safety frequency advisory committees with

whom EWA has a collaborative business relationship.

To streamline data entry, Cevo uses wizard-enabled templates. Three application

submittal options give customers choice:

Cevo Express Customers provide basic system descriptions and desired license results,

and EWA staff complete the data requirements, select and certify

appropriate channels.

Cevo Solo Customers complete in full administrative and technical application data,

and EWA staff select and certify appropriate channels.

Cevo Pro Customers complete in full administrative and technical application data,

customers select channels, and EWA staff certify customer selections.

An evolution in the traditional frequency coordination certification process, the cloud-

based Cevo is available to customers anytime, anywhere there is access to the Internet.

There is no software to download.

Identifying Spectrum Solutions EWA’s Spectrum Solutions group is comprised of frequency coordination experts whose

knowledge of the rules and desire to identify spectrum solutions set EWA apart from

its competition. Where others may say “we can’t help you,” EWA looks for a way. The

frequency selection and coordination process is more complicated than ever before as

mutiple system technologies are coupled with varying permissable channel bandwidths. It

is a complicated process, but EWA is committed to identify and provide its customers with

spectrum results.

HIGHLIGHTS—PRODUCTS & SERVICES

SPECTRUMEXPERTS11 AVERAGE YEARS

OF EXPERIENCE24 APPLICATIONS PROCESSED IN 20158,761

SPECTRUM SOLUTIONS GROUP

20 | Making Wireless Work for America : 2015 Annual Report

Page 21: EWA Annual Report 2015

EWA processed 8,761 B/ILT applications during 2015, which represents 39% of all B/ILT

applications, and 31% of all B/ILT and public safety applications for new/modified wireless

systems during 2015. Nearly 10% of all public safety applications are submitted through

EWA before going to PSCA for formal review and certification.

Financial Modeling and Comparison BrochuresBusiness enterprises must answer a number of critical questions when contemplating plans

to acquire or upgrade organizational communications system needs. What are the capital

expenditures necessary and what are the annual operational expenses of the wireless

solutions available? Should we own our network, or secure wireless services from a local,

regional or national communications carrier? EWA members asked EWA for assistance in

answering these questions for their customers, and EWA created two new member services.

First, brochures were prepared that provide the “pros and the cons” associated with private

wireless versus a cellular carrier solution as an educational resource for use by both business

enterprises and wireless system sales and service organizations. EWA also developed an

interactive Wireless Systems Investment Prediction Model that responds to wireless system

component requirements and provides both annual and ten-year cumulative cost estimates

for system evaluations and decision-making purposes.

Above: Spectrum Advisor Adrienne Shaffer demonstrates Cevo’s toolset during the Wireless

Leadership Summit.

CALL SIGNS ADDED IN 2015724CALL SIGNS MONITORED16,513

LICENSE MANAGEMENT AND PROTECTION

59+36+5 37% Business Enterprises 4% Commercial Service Providers 59% Wireless Sales & Service Providers

Premier Membership Enhanced Premier EWA members now have access to a superior level of market intelligence including

unlimited access to the just released Wireless System Investment Prediction Model. Other

services include reports on the availability of exclusive channels and market-based weekly

FCC-license activity reports.

More Members Seek EWA License Protection ServiceOver the past year, more members turned to EWA for license management and protection.

Total License Management from EWA is—or should be—part of any FCC compliance program.

This comprehensive, annual service reminds users well in advance of any action needed—

whether it’s complying with construction requirements or renewing a license. Many members

using the service trust EWA to perform any action necessary for compliance. In 2015, 724 new

call signs were added, increasing the number of licenses managed by EWA to 16,513.

Enterprise Wireless Alliance | 21

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A PRESCRIPTION FOR EXCLUSIVE-USE CHANNELS

Enterprise Wireless Alliance | 22

Page 23: EWA Annual Report 2015

WHAT DO YOU DO when your company inadvertently allows a license to expire and loses its exclusive-use

channels, critical assets in trunked radio systems? You call EWA.

EWA looked for exclusive frequencies in the same band as the original license in an effort to save a

manufacturing company from having to invest in new equipment. No luck. But, the company wanted

exclusive channels in order to ensure the integrity of their trunked radio system and to maintain secure

communications. EWA conducted an exhaustive search, manipulating a number of variables, such as site

locations, overall antenna height and output power. Most searches turned up frequencies with nearby

incumbents. EWA feared that this would be the case for all bands, given the company’s proximity to major

cities in the northeast.

Time to think outside the box. EWA began exploring options to relocate incumbents in the desired

channels. If nearby incumbents were willing to change channels, EWA could negotiate a relocation,

the cost of which would be paid by the manufacturing company. EWA began contacting a few of the

incumbents on some of the relevant channels to see whether any would be willing to relocate.

At the same time, EWA spectrum experts kept looking for other options. One search

returned promising results—two exclusive frequencies that were primarily established for air

transportation applications, but which could be used by the manufacturing company under the

following conditions:

• Use would be secondary to air transportation operations if the applicant’s transmitter

sites were at locations greater than 16 km (approximately 10 miles) but less than 80 km

(approximately 50 miles) from specifically identified airports listed in the FCC’s rules;

• The system’s power would be limited to 10 watts effective radiated power (ERP); and

• Use would be “restricted to the confines of an industrial complex or manufacturing yard area.”

The nearest listed airport was 35 miles away from the company’s industrial manufacturing complex. The

company asked EWA to secure the two channels, and because the system met the requirements of the

FCC’s limitation, no waiver was necessary. EWA filed, and the FCC granted the license.

A PRESCRIPTION FOR EXCLUSIVE-USE CHANNELS

Enterprise Wireless Alliance | 23

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OUTREACHMAKING WIRELESS WORK

Page 25: EWA Annual Report 2015

OUTREACHTHE ENTERPRISE WIRELESS ALLIANCE WAS FORMED upon the premise that working

together on issues affecting the spectrum needs of business and industrial enterprises

would strengthen the wireless industry. For that reason, providing opportunities for industry

leaders to share best practices and strategies for success is among EWA’s objectives.

EWA’s outreach efforts focus on ensuring that its members are well informed and well equipped.Left: Attendees find sessions at the Wireless Leadership Summit compelling and entertaining.

Top Right: Atlanta Communications CEO Gwendolyn Mitchell-Byrd responds to a question about the

multi-agency system build-out her company performed for Fulton County.

Middle Right: The chance to see emerging technologies in action brings WLS attendees to the Exhibit Hall.

Bottom Right: Hytera America President Andy Zhao asks a question during one of the morning

sessions of the Wireless Leadership Summit.

Enterprise Wireless Alliance | 25

Page 26: EWA Annual Report 2015

Increased Participation in the Wireless Leadership Summit for the Third Year In 2015, more executives and vendors attended the Wireless Leadership Summit (WLS),

co-hosted by EWA and the Technology Resource Network, than ever before. This annual

event brings hundreds of industry executives together to discuss trends, emerging

technologies and best practices.

Delivered Frequency Coordination Education to the Industry EWA’s Spectrum and Licensing Essentials course offered participants an opportunity to

understand the concepts necessary to complete the FCC Form 601 as well as how to use

tools that gather needed information into one place. This year’s course included ways to

speed the process by using Cevo.

Launched Wireless Works—Touting EWA Member SuccessEWA members use spectrum to solve communications issues every day. Wireless Works,

launched in July of 2015, tells some of those stories and delivers industry news to a wide

audience.

First EWA-Joseph B. Vestal Scholar GraduatesThe first recipient of EWA’s scholarship, which honors the contributions of Joseph B.

Vestal to the wireless industry, graduated from Old Dominion University, Norfolk, Virginia

in May of 2015. At the Wireless Leadership Summit, 18 exhibitors donated items to a

silent auction that contributes funds to the endowed scholarship.

HIGHLIGHTS—OUTREACH

WIRELESS LEADERSHIPSUMMIT ATA GLANCE ATTENDEES

265EXHIBITORS50

SPEAKERS13

Above: A crowd listens as Director, Spectrum Solutions, Denisse Ibarra discusses Cevo’s mapping

capabilities. With Google Maps integrated, this feature can plot coordinates from the click of a mouse.

26 | Making Wireless Work for America : 2015 Annual Report

Page 27: EWA Annual Report 2015

THE EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP at Old Dominion University

awards financial aid to a full-time, third-year student enrolled in Electrical Engineering

Technology or Information Systems Management who intends to pursue a professional

career in wireless applications or telecommunications. EWA established the scholarship

to honor ODU alumnus Joseph B. Vestal (class of 1960) for his innovation and

entrepreneurial contributions to the wireless industry.

Among other sources, funds for the scholarship come from a silent auction, held each

year during the Wireless Leadership Summit. Through this auction, the entire industry

has an opportunity to contribute.

EWA-JOSEPH B. VESTAL ENDOWEDSCHOLARSHIP RECIPIENTS

JEREL MILES 2015JAKWAN JOHNSON 2014CHRIS BOWLES 2013

INVESTING IN THE FUTURE: THE EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP

JEREL MILES is the 2015 recipient of the EWA-Joseph B. Vestal Endowed Scholarship.

Image courtesy of Jerel Miles

“I’ve always been into technology and curious about how things work,” said Chris Bowles, the first Vestal scholar. Chris, here with his parents, graduated from Old Dominion University in May of 2015.Image courtesy of Chris Bowles

Enterprise Wireless Alliance | 27

Page 28: EWA Annual Report 2015

FINANCES & OPERATIONSMAKING WIRELESS WORK

Page 29: EWA Annual Report 2015

SOURCE OF REVENUES USE OF REVENUES

55+22+9+8+6 49+43+8FINANCES & OPERATIONS

In 2015, EWA derived revenue from the following sources:

55% Spectrum Solutions

22% Application Data Verification and License Preparation

9% Education and Management Services

8% Membership and Membership Services

6% Spectrum Equity Inc

EWA used this revenue for:

49% Staff and Benefits

43% Operations

8% Reserves

EWA engages the accounting firm of Tate & Tryon, Washington, D.C. to conduct an

annual audit of EWA’s financial activities. Audited financial results for the year 2015

may be requested by contacting EWA’s Accounting Department by phone at 1-800-

482-8282 or by email at [email protected].

Enterprise Wireless Alliance | 29

Page 30: EWA Annual Report 2015

Mark CrosbyPresident & CEO

Ila DudleyExecutive Vice President, Spectrum Operations

Eric HillSenior Vice President, Corporate Operations

Sarah BeerbowerExecutive Director, Membership &

Marketing

Julia BiggsSpectrum Advisor

Andrew BurkholderSpectrum Advisor

Andrea CumpstonCommunications Director

Karen FouchieAccounting Manager

Ron FranklinCustomer Service Manager

Nancy GruenSpectrum Advisor

Cecilia HayesExecutive Director, Spectrum Solutions

Karen HolmesSpectrum Advisor

Cheri HorvathDirector, Accounting

Denisse IbarraDirector, Spectrum Solutions

Ann MastbrookSpectrum Advisor

Adrienne ShafferSpectrum Advisor

Cheryl SlaybaughDirector, Spectrum Solutions

Bill SternerExecutive Director, Spectrum Solutions

Judy WilsonManager, Membership Services

Mel Wingate-BeyManager, IT & Web

REGULATORY COUNSEL

Liz SachsLukas, Nace, Gutierrez & Sachs

SENIOR STAFF STAFF

30 | Making Wireless Work for America : 2015 Annual Report

Page 31: EWA Annual Report 2015

EnterpriseWireless.org 800-482-8282

VIRGINIA OFFICE2121 Cooperative Way, Suite 225

Herndon, VA 20171

MARYLAND OFFICE17750 Creamery Way, Suite B-10

Emmitsburg, MD 21727

Enterprise Wireless Alliance | 31

Page 32: EWA Annual Report 2015

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