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Provides an overview of the activities and achievements of the Enterprise Wireless Alliance for the year 2015.
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MAKING WIRELESS WORKFOR AMERICA 2015 ANNUAL REPORT
On the Cover:
A Longely-Rice generated predicted coverage contour near Las Vegas, Nevada. EWA uses this
propagation model for certain frequency planning projects.
the leading national association for business enterprise
wireless users and the manufacturers, resellers and
communication sales and service providers that
serve the land mobile radio industry. A frequency
coordinator certified by the Federal Communications
Commission, EWA provides consulting services,
frequency coordination, license preparation, spectrum
management and associated services to the business/
industrial/land transportation and public safety
communities. EWA’s advocacy work transforms public
policy, and its services support business productivity
by providing reliable guidance regarding spectrum and
wireless technology access decisions. Members and clients
trust EWA to process more applications per year than any
other frequency advisory committee. EWA is the developer
of Cevo®, a powerful online frequency coordination
solution, which simplifies the FCC license application
process and allows users to select their own frequencies.
For more information about membership and services,
visit www.enterprisewireless.org.
Welcome & Board of Directors. . . . . . . . . . . . . . . . . . . . . . . . 4
Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Advocacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Products & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Outreach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Finances & Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
THE ENTERPRISE WIRELESS ALLIANCE IS…
TABLE OF CONTENTS
Enterprise Wireless Alliance | 3
not only for EWA’s loyal members who produce, sell, service or benefit
from accessing private wireless or private carrier networks, but for every
other class of spectrum consumer, including national communication
carriers, mission-critical entities and federal agencies. The growth of
emerging wireless technologies and associated applications support
increased productivity, enhance business prosperity and competitiveness
and produce amazing opportunities crucial to public welfare. This is a
challenging era because everyone is facing the need for continued access
to sufficient spectrum resources to keep fueling economic growth and
prosperity—now and in the future.
There are no easy solutions, but there are effective approaches, such
as spectrum sharing, even among disparate classes of users. Previously
unheard of sharing scenarios now in place include data telemetry
with vehicular repeater systems, medical body area networks with
aeronautical mobile telemetry, TV stations with unlicensed white-space
broadband devices, and federal agencies with commercial broadband
service. Of course, such sharing arrangements will have a greater
opportunity for success with better spectrum management protocols and
new device technologies that promote spectrum efficiency.
EWA embraces these trends in order to provide greater access to
spectrum capacity to serve business enterprises. It is EWA’s mission to
foster these necessary solutions, incorporate them within our certified
spectrum management processes and educate our members on the
benefits of applying new wireless technologies within their businesses.
There may be risks, but risks can be predicted, measured and influenced.
Not embracing change is a path to becoming irrelevant. Standing pat is
not within EWA’s vernacular.
EWA members may continue to expect the highest quality of customer
service. We will continue to produce and make available services that
support our members’ requirements for spectrum solutions, consulting,
research, license security and management and other support. I’m
particularly proud of one such tool, Cevo, EWA’s e-commerce portal,
which enables the efficient identification and certification of private
wireless spectrum.
In addition, members can expect that EWA will continue to lead the
industry in advocacy initiatives before the Federal Communications
Commission.
Your comments and recommendations on how EWA may enhance the
benefit of membership are earnestly solicited. As always, it is a pleasure
to serve you.
President/CEO
LETTER FROM THE PRESIDENT AND CEO
MARKCROSBY
WELCOME
THESE ARE TURBULENT TIMES WITHIN THE COMMUNICATIONS INDUSTRY,
4 | Making Wireless Work for America : 2015 Annual Report
More of us are poised to retire than ever before. More devices seek
access to our limited spectral resources. More technologies bring greater
competition to our core business. How do we thrive in the face of these
challenges? We do it by working together, collaborating to produce
individual and collective success. We do this through an organization like
the Enterprise Wireless Alliance.
The idea of working together for success led to the formation of EWA.
The primary purpose of the Alliance is to create an environment that
allows business owners, wireless users and equipment manufacturers to
share information about the wireless communications industry, including
business, regulatory and technical developments.
As Chair of the Board of Directors, I am committed to ensuring the
Alliance remains an organization that provides value to this industry.
While I am Chair, the Alliance will focus on the needs of small business to
support the coming tide of new owners, on advocacy and on providing
the resources members need to be successful.
Baby boomers are retiring, and in their wake they leave new owners
who need support. At this year’s Wireless Leadership Summit, I met
more second- and third-generation owners than ever before. These new
owners need to understand how the industry is changing—how radio
frequency and information technology are coming together, how analog
is giving way to digital and other shifts that will affect their business.
EWA provides a forum for these conversations.
In EWA, we have a strong advocate before the Federal Communications
Commission. EWA raises our collective voices, fights our fights—and is
successful. We need that fighting spirit in the coming year. We expect to
address new challenges, including the T-Band relocation.
Resources like Cevo enhance your ability to serve customers. EWA has
been focused on creating tools that can help you respond to your clients’
needs or take control of the spectrum you want. Cevo is a great tool, and
I’m glad we have it.
Join me—and EWA—in working together to shape the opportunities
available to us.
Chair of the Board
LETTER FROM THE CHAIR OF THE BOARD
CATHERINE LEONARD
OUR INDUSTRY IS CHANGING. A new set of issues demand our attention.
Enterprise Wireless Alliance | 5
Catherine Leonard Chair
David Reeves Vice Chair
Gordon Day Treasurer
Mark Crosby President
Bart Fisher
Michael Fordinal
Bill Landis
Paul Lauttamus
Bob McGowan
2015 Executive Committee. From left: Bart Fisher (seated), David Reeves, Bob McGowan, Catherine
Leonard, Paul Lauttamus, Mike Fordinal, Mark Crosby (seated). Not pictured: Gordon Day and Bill Landis.
OFFICERS/EXECUTIVECOMMITTEE 2015-2016
BOARD OF DIRECTORS2015-2016
PRINCIPAL EWA COMMITTEESAUDIT & FINANCEResponsible for ensuring that the Alliance’s accounts are correct, for preparing the annual budget, contingency planning and reserve investment policies.Chair: Gordon Day
CONFERENCE PLANNINGDevelop and coordinate activities for a successful Wireless Leadership Summit.Chair: Kim Bozman
EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP Supports endowed scholarship at Old Dominion University by promoting industry contributions and by providing input on the selection of scholarship recipients. Chair: Mark Crosby
LEADERSHIP Identifies member candidates for the Board of Directors and the Executive Committee.Chair: Rocky Eramo
MEMBERSHIP AND SERVICES DEVELOPMENT Provides guidance on member recruitment and member service programs. Chair: David MacDonald
Mark AbramsOwnerMobile Relay AssociatesParamount, CA
Ken AdamsManager, Radio Engineering & SupportDelta Air LinesAtlanta, GA
Carlos Fernandez AlonsoVice President, Business DevelopmentPowerTrunkJersey City, NJ
Frank AndersonOwnerA Beep Inc.Joliet, IL
Kim BozmanBusiness ManagerTeltronic Inc.Beltsville, MD
Mark CrosbyPresident & Chief Executive OfficerThe Enterprise Wireless AllianceHerndon, VA
Pat CuntzPresidentEMCO TechnologiesBaton Rouge, LA
6 | Making Wireless Work for America : 2015 Annual Report
SPECTRUM EQUITY INC.
Formed in 2000, Spectrum Equity Inc. (SEI), EWA’s wholly owned subsidiary,
pursues strategic spectrum opportunities for EWA. SEI holds several 220/221
MHz licenses, the capacity of which is leased to local municipalities and utilities.
Gordon DayPresidentDay Wireless SystemsMilwaukie, OR
Jerry DenhamPresident & CEO BearComCosta Mesa, CA
Roger DickinsonPresidentRFC WirelessFremont, CA
Ken DollPresidentDiversified Communications Services Inc.Santa Fe Springs, CA
Bill DowExecutive DirectorTechnology Resource Network InternationalTroy, NY
Rocky EramoPresidentJohn Eramo & SonsHilliard, OH
Bart FisherPresidentFisher Wireless Services Inc.Blythe, CA
Michael FordinalPresidentDFW Communications Inc.Arlington, TX
Hal HerronVice PresidentMotorola Solutions Inc.Schaumburg, IL
Kris HutchisonPresident & CEO Aviation Spectrum ResourcesAnnapolis, MD
Mark JasinExecutive Vice President & General ManagerJVCKenwood USA CorporationSuwanee, GA
William LandisCEOTuWay CommunicationsBethlehem, PA
Paul LauttamusOwnerLauttamus CommunicationsWeirton, WV
Catherine LeonardPresidentComtronics CorporationQuincy, MA
Marc LockardChief Operations OfficerLockard & WhiteCollege Station, TX
David MacDonaldPresidentRadio OneOrlando, FL
Bob McGowanPartnerFleetTALK Management ServicesRockaway, NJ
Michael MillerPresident & CEORACOM CorporationMarshalltown, IA
Robert ParkerSystems Engineering ManagerSouthern Company ServicesAtlanta, GA
David PattonOwnerThe Cambridge GroupPlano, TX
Nick PennanceVice PresidentIcom America Inc.Kirkland, WA
Vincent PerezManagerValley Vista Services Inc.City of Industry, CA John PescatorePresident & CEOpdvWirelessPaterson, NJ
David ReevesPresidentP & R CommunicationsDayton, OH
Jenna ReissOwnerNew York CommunicationsPoughkeepsie, NY
Greg SantoroSenior Vice President, Chief Marketing & Strategy OfficerNational Rural Telecommunications CooperativeHerndon, VA
James Silke, Jr.PresidentSilke CommunicationsEugene, OR
F. H. SmithIT Infrastructure ArchitectChevronBakersfield, CA
Michael SmithVice President, General Manager & PrincipalESP Wireless Technology Group Inc.Warrenville, IL
Roy SmokerPresidentTriangle Communications Inc.New Holland, PA
Patricia TikkalaVice President Spectrum ManagementSprintReston, VA
Timothy TottenWireless ArchitectUnited Parcel ServiceLouisville, KY
Raymond TwiteSalt Lake City, UT
Geno VivianoDirector of Strategic PartnersHarris CorporationLynchburg, VA
Scott WeisenburgerPresidentCreative Communications Sales & Rentals Inc.Phoenix, AZ
Terry ZaccarinoOwnerCommunications Electronics of Virginia Fairfax, VA
Andy ZhaoPresidentHytera America Inc.Miramar, FL
Enterprise Wireless Alliance | 7
OBJECTIVESENTERPRISE WIRELESS ALLIANCE
OBJECTIVESENTERPRISE WIRELESS ALLIANCE
TO PROVIDE AN INSTRUMENTALITY through
which wireless business enterprise users, service
providers, radio dealers and technology manufacturers
will share and distribute information concerning wireless
communications solutions and business, technical and
regulatory developments.
TO ESTABLISH AND MAINTAIN a frequency
advisory system designed to supply licensees and
applicants with frequency recommendations in respect
to all spectrum for which the Alliance is a designated
frequency coordinator or other appropriate advice
on frequency utilization so as to promote spectrum
utilization and minimize interference among users to the
greatest degree possible.
TO REPRESENT AND SPEAK for the membership
of the Alliance in making recommendations to the FCC
and other governmental agencies on rulemaking and
other matters of interest to the membership.
TO PROVIDE TELECOMMUNICATIONS
consulting; telecommunications system procurement,
design, management and administrative services; data
dissemination; information analysis functions and other
services designed to assist users of the radio spectrum
in managing their telecommunications systems and
generally keeping informed of developments in the
telecommunications industry.
TO PROVIDE SPECTRUM STUDIES and
frequency analyses aimed at identifying radio spectrum
available for establishing new communications systems,
expanding existing systems or offering opportunities for
deployment of advanced technologies.
ONE
THREE
FOUR
FIVETWO
Enterprise Wireless Alliance | 9
MEMBERSHIPMAKING WIRELESS WORK
MEMBERSHIPMAKING WIRELESS WORK
MOTOROLA SOLUTIONS BRAND MARKSCOLORS FOR HORIZONTAL LOGO
The emsignia disk color should be selected from the Motorola Solutions color palette for any given piece. As a general rule, a minimum 20% value difference is recommended between the background color and the emsignia disk color.
PANTONE 7518 C
PANTONE 583 C
PANTONE 1797 C
PANTONE 5757 C
PANTONE MATCH 55-2-7 C
BLACK
PANTONE 300 C
PANTONE 151 C
PANTONE 299 C
WIRELESS SALES & SERVICE PROVIDERS71%
2%
2015 MEMBERSHIP AT A GLANCE
MEMBERSHIP IN EWA allows you to focus on what you do best—running your business.
As a member, you have exclusive access to regulatory and advocacy information,
networking opportunities and industry best practices. EWA is your voice with the FCC.
Your membership in EWA demonstrates that you are a leader in the wireless industry and
that you recognize the value of being fully informed of issues that affect wireless system
planning and investments.
EWA members come from all facets of the wireless industry—manufacturers, sales and service providers as well as business/industrial/land transportation users.
Manufacturers Encourage MembershipThese manufacturers—all EWA members—reimburse their channel partners for EWA
member contributions via the manufacturer’s co-op program.
BUSINESS/INDUSTRIAL/ LAND TRANSPORTATION27%VENDORS
71+27+2Enterprise Wireless Alliance | 11
ADVOCACYMAKING WIRELESS WORK
SPECTRUM IS A LIMITED RESOURCE. EWA actively promotes the efficient use of
spectrum allocated for business/industrial/land transportation and private carrier
entities and seeks new spectrum access opportunities for these same licensees.
As an active member of the Land Mobile Communications Council, EWA engages with
other wireless industry organizations on matters concerning the future of spectrum and
frequency coordination in the United States. EWA President and CEO Mark Crosby serves
as LMCC’s secretary/treasurer.
The results of EWA’s effortstouch upon all industries of theAmerican economy.
FILINGS BY
EWAFILINGS BY
LMCCMEMBERREGULATORYTELECONFERENCES
241524
2015 ADVOCACY AT A GLANCE
Left: “FCC HQ” by Ser Amantio di Nicolao at English Wikipedia - Own work.
Licensed under CC BY 3.0 via Commons
Enterprise Wireless Alliance | 13
Promoted 800 MHz Spectrum Efficiency In response to a Petition for Rulemaking originally filed by EWA, the Federal
Communications Commission adopted a Notice of Proposed Rulemaking proposing to
introduce new, full power, interstitial 12.5 kHz “offset” channels in the 809-817/854-862
MHz band (800 MHz Mid-Band), subject to certain protections designed to safeguard
800 MHz incumbents from interference. EWA’s effort created the opportunity for 319
additional channels for use by Public Safety, Business/Industrial/Land Transportation
(B/ILT), General Category, and high-site Specialized Mobile Radio (SMR) licensees.
Sought Priority Access for 800 MHz Incumbent LicenseesEWA continues to be a vocal advocate for those 800 MHz incumbent licensees who
have been unable to secure access to 800 MHz spectrum during the rebanding process
to meet system expansion requirements. EWA has vigorously endorsed adoption of the
LMCC Petition proposing to allow incumbents a six-month window in which to file for
Expansion Band and Guard Band channels before applications would be accepted from
new entrants.
Supported Private Enterprise BroadbandTo enable access to enterprise-level broadband, EWA proposed, with Pacific DataVision,
rules for the realignment of the 900 MHz band to accommodate a 3/3-MHz broadband
opportunity while retaining a 2/2-MHz allocation for narrowband B/ILT and SMR voice and
data systems. This initiative would provide business enterprises a dedicated broadband
allocation apart from commercial and public safety networks.
Appointed Medical Body Area Network CoordinatorThe FCC appointed EWA as the national coordinator for medical body area networks
(MBAN). These networks will enable the use of a variety of wireless patient monitoring
devices in hospitals and other healthcare facilities that will share the 2360-2390 MHz
band with Aeronautical Mobile Telemetry operations. As coordinator, EWA will perform
MBAN deployment registration and will work closely with the Aeronautical Flight
Testing and Radio Coordinating Committee to mitigate the potential of interference to
AMT operations.
Promoted Spectrum Solution for Vehicular Repeater SystemsAs a member of the Land Mobile Communications Council, EWA participated in
developing a consensus protocol for use in the licensing of vehicular repeater systems
on six remote control and telemetry channels in the 173 MHz band. Both Public Safety
and B/ILT entities have access to these channels.
Opposed 900 MHz Eligibility ProposalsIn response to a petition proposing to allow licensees for 900 MHz B/ILT channels to
provide commercial service to B/ILT entities without having to establish independent,
internal eligibility for the spectrum, EWA vigorously opposed the request stating that a
rule change of this fundamental nature should be premised on a determination that the
public interest would be served by facilitating delivery of the proposed service and that
there is no spectrum reasonably available to accommodate it. EWA has also continued
to seek an industry-wide meeting with the FCC to identify effective approaches to
reduce speculative applications which corrupt private wireless spectrum allocations.
Pending Advocacy Highlights EWA is awaiting action on the following issues:
Conditional Licensing
The LMCC Petition to extend conditional licensing above 470 MHz may be addressed
in the Notice of Proposed Rulemaking involving the 800 MHz Expansion and Guard
Band spectrum.
4.9 GHz
How to maximize the efficient use of this 50 MHz of spectrum, once dedicated
exclusively for public safety use, is still pending at the FCC. A 5/5 MHz block for
business enterprises was advocated by EWA along with concurrent frequency
coordination rights.
HIGHLIGHTS—ADVOCACY
14 | Making Wireless Work for America : 2015 Annual Report
Top: EWA President and CEO Mark Crosby shares his vision of the future of spectrum management in
the United States and its effect on American business at events around the country.
Bottom: EWA regulatory counsel Liz Sachs and Board Chair Catherine Leonard at the Wireless
Leadership Summit.
450 MHz Guard Band Spectrum
EWA expects that the proposal to allocate for Part 90 use the unassigned UHF
“guard band” spectrum above and below the Part 90 allocation will be included in
the Notice of Proposed Rulemaking involving the 800 MHz Expansion and Guard
Band spectrum.
T-Band Repurposing
The FCC continues to struggle with how to address the specific directive in the 2012
legislation requiring that public safety T-Band channels be auctioned by 2021 since
there is insufficient suitable replacement spectrum either for Public Safety or B/ILT
incumbent licensees.
FAC Certification
There is some indication that the FCC may issue a Notice of Inquiry regarding the
activities and responsibilities of its certified frequency advisory committees as a
result of several certification requests.
License Renewal Proceeding
It appears that the FCC will be resurrecting its proceeding concerned with
discontinuance of operations and renewal issues. Potential outcomes include more
rigorous renewal showings for both site-based and geographic licenses with the
latter having to describe what they had deployed since meeting their original build-
out requirements and their plans for future deployment.
Enterprise Wireless Alliance | 15
HELPING MAKE HISTORY WITH THE POPE’S VISIT TO PHILADELPHIA
EWA RECEIVED REQUESTS from three organizations for Special Temporary Authority (STA) to permit
the temporary use of channels to support the critical communications requirements of the visit of Pope
Francis to Philadelphia in the summer of 2015. After filing three STAs (to fill each company’s request),
EWA was asked to file for an additional STA at the last moment. EWA worked with the FCC to have the
emergency STA granted within 48 hours.
The STAs enabled teams of workers and volunteers to carry out standard and emergency communications, including:
• Coordinate production, medical and security personnel for the parade and speaking events
• Ensure the regular and safe flow of passengers traveling from the Eastern Seaboard, including
those walking from New Jersey
• Provide emergency communications in the event of a network outage
EWA is honored to have played a part in this historic event. “I achieve a great deal of satisfaction in
fulfilling a customer’s needs,” said Spectrum Advisor Karen Holmes. “When we, at EWA, can accommodate
short-notice STA requests and at the same time be a part of such a historical event as the visit of Pope
Francis to the United States, it makes me extremely proud of the services EWA provides. It was rewarding
to play a small part in making this event come together.”
HELPING MAKE HISTORY WITH THE POPE’S VISIT TO PHILADELPHIA
Left: Pope Francis arrives at Independence Hall.
Photo: The Office of Governor Tom Wolf
(www.flickr.com/governortomwolfe)
Enterprise Wireless Alliance | 17
PRODUCTS & SERVICESMAKING WIRELESS WORK
PRODUCTS & SERVICES
EWA DELIVERS MORE than just top-notch frequency coordination. EWA has developed
a portfolio of products and services calculated to support your spectrum needs. Filing
assistance, engineering and contour mapping, license management as well as market
research and sales tools—EWA is your total service provider when it comes to spectrum
for business, industrial and transportation as well as public safety entities.
In 2015, EWA enhanced its portfolio with offerings that change the way you acquire and manage spectrum.
EWA IS A MARKET LEADER
EWA is trusted by the business/industrial community to coordinate
more applications than any other frequency advisory committee—an
honor we have held for nearly a decade.
Now that the response to meet the Federal Communications
Commission’s 2013 deadline to narrowband has diminished,
the volume of business/industrial/land transportation license
applications is returning to pre-deadline levels.
16000
14000
12000
10000
8000
6000
4000
2000
02010 2011 2012 2013 2014 2015
EWA
PCIA
AAA
AAR
UTC
MRFAC
FIT
Enterprise Wireless Alliance | 19
Cevo®—the Frequency Coordination EvolutionIn 2015, EWA introduced Cevo, a powerful online frequency coordination solution, which
simplifies the FCC license application process and makes securing spectrum easier. Cevo
provides significant efficiency benefits to the license data verification, spectrum analytics
and frequency certification process. Customers review the same FCC rule validation and
recommended channel results—whether exclusive or shared—as does EWA spectrum
staff. Cevo’s dashboard provides EWA customers an easy way to track the status of
their filings as well as those of other users within the same organization and, over time,
provides an archive of the company’s filings.
Customers may submit both Public Safety and Business/Industrial/Land Transportation
applications through Cevo. Public Safety applications are electronically forwarded instantly
to the Public Safety Coordination Associates (PSCA) for certification by either Forestry
Conservation Communications Association (FCCA) or the International Municipal Signal
Association (IMSA), both FCC-certified public safety frequency advisory committees with
whom EWA has a collaborative business relationship.
To streamline data entry, Cevo uses wizard-enabled templates. Three application
submittal options give customers choice:
Cevo Express Customers provide basic system descriptions and desired license results,
and EWA staff complete the data requirements, select and certify
appropriate channels.
Cevo Solo Customers complete in full administrative and technical application data,
and EWA staff select and certify appropriate channels.
Cevo Pro Customers complete in full administrative and technical application data,
customers select channels, and EWA staff certify customer selections.
An evolution in the traditional frequency coordination certification process, the cloud-
based Cevo is available to customers anytime, anywhere there is access to the Internet.
There is no software to download.
Identifying Spectrum Solutions EWA’s Spectrum Solutions group is comprised of frequency coordination experts whose
knowledge of the rules and desire to identify spectrum solutions set EWA apart from
its competition. Where others may say “we can’t help you,” EWA looks for a way. The
frequency selection and coordination process is more complicated than ever before as
mutiple system technologies are coupled with varying permissable channel bandwidths. It
is a complicated process, but EWA is committed to identify and provide its customers with
spectrum results.
HIGHLIGHTS—PRODUCTS & SERVICES
SPECTRUMEXPERTS11 AVERAGE YEARS
OF EXPERIENCE24 APPLICATIONS PROCESSED IN 20158,761
SPECTRUM SOLUTIONS GROUP
20 | Making Wireless Work for America : 2015 Annual Report
EWA processed 8,761 B/ILT applications during 2015, which represents 39% of all B/ILT
applications, and 31% of all B/ILT and public safety applications for new/modified wireless
systems during 2015. Nearly 10% of all public safety applications are submitted through
EWA before going to PSCA for formal review and certification.
Financial Modeling and Comparison BrochuresBusiness enterprises must answer a number of critical questions when contemplating plans
to acquire or upgrade organizational communications system needs. What are the capital
expenditures necessary and what are the annual operational expenses of the wireless
solutions available? Should we own our network, or secure wireless services from a local,
regional or national communications carrier? EWA members asked EWA for assistance in
answering these questions for their customers, and EWA created two new member services.
First, brochures were prepared that provide the “pros and the cons” associated with private
wireless versus a cellular carrier solution as an educational resource for use by both business
enterprises and wireless system sales and service organizations. EWA also developed an
interactive Wireless Systems Investment Prediction Model that responds to wireless system
component requirements and provides both annual and ten-year cumulative cost estimates
for system evaluations and decision-making purposes.
Above: Spectrum Advisor Adrienne Shaffer demonstrates Cevo’s toolset during the Wireless
Leadership Summit.
CALL SIGNS ADDED IN 2015724CALL SIGNS MONITORED16,513
LICENSE MANAGEMENT AND PROTECTION
59+36+5 37% Business Enterprises 4% Commercial Service Providers 59% Wireless Sales & Service Providers
Premier Membership Enhanced Premier EWA members now have access to a superior level of market intelligence including
unlimited access to the just released Wireless System Investment Prediction Model. Other
services include reports on the availability of exclusive channels and market-based weekly
FCC-license activity reports.
More Members Seek EWA License Protection ServiceOver the past year, more members turned to EWA for license management and protection.
Total License Management from EWA is—or should be—part of any FCC compliance program.
This comprehensive, annual service reminds users well in advance of any action needed—
whether it’s complying with construction requirements or renewing a license. Many members
using the service trust EWA to perform any action necessary for compliance. In 2015, 724 new
call signs were added, increasing the number of licenses managed by EWA to 16,513.
Enterprise Wireless Alliance | 21
A PRESCRIPTION FOR EXCLUSIVE-USE CHANNELS
Enterprise Wireless Alliance | 22
WHAT DO YOU DO when your company inadvertently allows a license to expire and loses its exclusive-use
channels, critical assets in trunked radio systems? You call EWA.
EWA looked for exclusive frequencies in the same band as the original license in an effort to save a
manufacturing company from having to invest in new equipment. No luck. But, the company wanted
exclusive channels in order to ensure the integrity of their trunked radio system and to maintain secure
communications. EWA conducted an exhaustive search, manipulating a number of variables, such as site
locations, overall antenna height and output power. Most searches turned up frequencies with nearby
incumbents. EWA feared that this would be the case for all bands, given the company’s proximity to major
cities in the northeast.
Time to think outside the box. EWA began exploring options to relocate incumbents in the desired
channels. If nearby incumbents were willing to change channels, EWA could negotiate a relocation,
the cost of which would be paid by the manufacturing company. EWA began contacting a few of the
incumbents on some of the relevant channels to see whether any would be willing to relocate.
At the same time, EWA spectrum experts kept looking for other options. One search
returned promising results—two exclusive frequencies that were primarily established for air
transportation applications, but which could be used by the manufacturing company under the
following conditions:
• Use would be secondary to air transportation operations if the applicant’s transmitter
sites were at locations greater than 16 km (approximately 10 miles) but less than 80 km
(approximately 50 miles) from specifically identified airports listed in the FCC’s rules;
• The system’s power would be limited to 10 watts effective radiated power (ERP); and
• Use would be “restricted to the confines of an industrial complex or manufacturing yard area.”
The nearest listed airport was 35 miles away from the company’s industrial manufacturing complex. The
company asked EWA to secure the two channels, and because the system met the requirements of the
FCC’s limitation, no waiver was necessary. EWA filed, and the FCC granted the license.
A PRESCRIPTION FOR EXCLUSIVE-USE CHANNELS
Enterprise Wireless Alliance | 23
OUTREACHMAKING WIRELESS WORK
OUTREACHTHE ENTERPRISE WIRELESS ALLIANCE WAS FORMED upon the premise that working
together on issues affecting the spectrum needs of business and industrial enterprises
would strengthen the wireless industry. For that reason, providing opportunities for industry
leaders to share best practices and strategies for success is among EWA’s objectives.
EWA’s outreach efforts focus on ensuring that its members are well informed and well equipped.Left: Attendees find sessions at the Wireless Leadership Summit compelling and entertaining.
Top Right: Atlanta Communications CEO Gwendolyn Mitchell-Byrd responds to a question about the
multi-agency system build-out her company performed for Fulton County.
Middle Right: The chance to see emerging technologies in action brings WLS attendees to the Exhibit Hall.
Bottom Right: Hytera America President Andy Zhao asks a question during one of the morning
sessions of the Wireless Leadership Summit.
Enterprise Wireless Alliance | 25
Increased Participation in the Wireless Leadership Summit for the Third Year In 2015, more executives and vendors attended the Wireless Leadership Summit (WLS),
co-hosted by EWA and the Technology Resource Network, than ever before. This annual
event brings hundreds of industry executives together to discuss trends, emerging
technologies and best practices.
Delivered Frequency Coordination Education to the Industry EWA’s Spectrum and Licensing Essentials course offered participants an opportunity to
understand the concepts necessary to complete the FCC Form 601 as well as how to use
tools that gather needed information into one place. This year’s course included ways to
speed the process by using Cevo.
Launched Wireless Works—Touting EWA Member SuccessEWA members use spectrum to solve communications issues every day. Wireless Works,
launched in July of 2015, tells some of those stories and delivers industry news to a wide
audience.
First EWA-Joseph B. Vestal Scholar GraduatesThe first recipient of EWA’s scholarship, which honors the contributions of Joseph B.
Vestal to the wireless industry, graduated from Old Dominion University, Norfolk, Virginia
in May of 2015. At the Wireless Leadership Summit, 18 exhibitors donated items to a
silent auction that contributes funds to the endowed scholarship.
HIGHLIGHTS—OUTREACH
WIRELESS LEADERSHIPSUMMIT ATA GLANCE ATTENDEES
265EXHIBITORS50
SPEAKERS13
Above: A crowd listens as Director, Spectrum Solutions, Denisse Ibarra discusses Cevo’s mapping
capabilities. With Google Maps integrated, this feature can plot coordinates from the click of a mouse.
26 | Making Wireless Work for America : 2015 Annual Report
THE EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP at Old Dominion University
awards financial aid to a full-time, third-year student enrolled in Electrical Engineering
Technology or Information Systems Management who intends to pursue a professional
career in wireless applications or telecommunications. EWA established the scholarship
to honor ODU alumnus Joseph B. Vestal (class of 1960) for his innovation and
entrepreneurial contributions to the wireless industry.
Among other sources, funds for the scholarship come from a silent auction, held each
year during the Wireless Leadership Summit. Through this auction, the entire industry
has an opportunity to contribute.
EWA-JOSEPH B. VESTAL ENDOWEDSCHOLARSHIP RECIPIENTS
JEREL MILES 2015JAKWAN JOHNSON 2014CHRIS BOWLES 2013
INVESTING IN THE FUTURE: THE EWA-JOSEPH B. VESTAL ENDOWED SCHOLARSHIP
JEREL MILES is the 2015 recipient of the EWA-Joseph B. Vestal Endowed Scholarship.
Image courtesy of Jerel Miles
“I’ve always been into technology and curious about how things work,” said Chris Bowles, the first Vestal scholar. Chris, here with his parents, graduated from Old Dominion University in May of 2015.Image courtesy of Chris Bowles
Enterprise Wireless Alliance | 27
FINANCES & OPERATIONSMAKING WIRELESS WORK
SOURCE OF REVENUES USE OF REVENUES
55+22+9+8+6 49+43+8FINANCES & OPERATIONS
In 2015, EWA derived revenue from the following sources:
55% Spectrum Solutions
22% Application Data Verification and License Preparation
9% Education and Management Services
8% Membership and Membership Services
6% Spectrum Equity Inc
EWA used this revenue for:
49% Staff and Benefits
43% Operations
8% Reserves
EWA engages the accounting firm of Tate & Tryon, Washington, D.C. to conduct an
annual audit of EWA’s financial activities. Audited financial results for the year 2015
may be requested by contacting EWA’s Accounting Department by phone at 1-800-
482-8282 or by email at [email protected].
Enterprise Wireless Alliance | 29
Mark CrosbyPresident & CEO
Ila DudleyExecutive Vice President, Spectrum Operations
Eric HillSenior Vice President, Corporate Operations
Sarah BeerbowerExecutive Director, Membership &
Marketing
Julia BiggsSpectrum Advisor
Andrew BurkholderSpectrum Advisor
Andrea CumpstonCommunications Director
Karen FouchieAccounting Manager
Ron FranklinCustomer Service Manager
Nancy GruenSpectrum Advisor
Cecilia HayesExecutive Director, Spectrum Solutions
Karen HolmesSpectrum Advisor
Cheri HorvathDirector, Accounting
Denisse IbarraDirector, Spectrum Solutions
Ann MastbrookSpectrum Advisor
Adrienne ShafferSpectrum Advisor
Cheryl SlaybaughDirector, Spectrum Solutions
Bill SternerExecutive Director, Spectrum Solutions
Judy WilsonManager, Membership Services
Mel Wingate-BeyManager, IT & Web
REGULATORY COUNSEL
Liz SachsLukas, Nace, Gutierrez & Sachs
SENIOR STAFF STAFF
30 | Making Wireless Work for America : 2015 Annual Report
EnterpriseWireless.org 800-482-8282
VIRGINIA OFFICE2121 Cooperative Way, Suite 225
Herndon, VA 20171
MARYLAND OFFICE17750 Creamery Way, Suite B-10
Emmitsburg, MD 21727
Enterprise Wireless Alliance | 31
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