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Page 1: Evolving advertising in digital age

Evolving Advertising in a Digital Age

Taken from summaries of the CaT conference June 2010, New York

Source: http://adage.com/digital/article?article_id=144418

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DON’T SEPARATE INTERACTIVE

Page 3: Evolving advertising in digital age

CONSIDER PLATFORM STORYTELLING

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PARTNER WITH TECH COMPANIES

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GAME MECHANICS IS THE NEW MARKETING

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IT'S HARD TO LAUGH ALONE

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MEDIAWHORE.CO.NZ

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