Evaluation of DVD Cover part 1By Takomborerwa Mazarura

Who would be the audience for your Media product

• Because of the style of video and the type of music the type audience is versatile varies is a wide.

• During the planning stages of the video mw and Neco had to choose an audience and we decided that the audience was males and females aged 15-25 and adults aged 40-50.

• The reason why we chose people aged 16 to 25 because they have got maturity and the inner child still exist inside of them so they still like to have a laugh and a joke about silly things for example our music video. Because of how young the stars of the feature presentation are the audience of 16-25 would be able to associate with them creating a connection. In the video there are elements of youth culture such as “Skanking” ( a form of dancing originating in early 2009) ,riding BMX bicycles, modern youth fashion and having a laugh.

• The reason why an audience of 40-50 year olds was chosen was because the people may have bee fans of the legendary rock band Queen who's song features in our video. These people may want to see an modern take on the music video

• My other target audience is keen BMX cyclists.

How did I attract my target audience• I attracted the audience in several different ways for

example if my DVD cover was on a shop shelf they would look at my dvd cover adn see lots of silouhettes of bicyles. I placced silouhettes of bicycles to intrigue the audinece into thinking “why are bicycles on a dvd cover?” hopefully the audience will be intrested ienough to turn the cover over and read the blurb. To intrigue the audience more i placed a ginat silouhette of a biker onto of a cityscape to represent that he can ride his bike wherever he likes. On the front cover of the DVD cover the title is big and bright with reds and yellows I did this to attract the audience as humans are naturally attracted to bright colours.

• As well as that on the front cover the silhouette has a effect called basic feather set at 2.575 so that when its on the gradient it glows so that it stands out. I had the same effect on the biker above.

• The crown above queen to the one that most youths tags so by having one above “queen” The DVD cover can associate with the target audience therefore attracting them.

How did I attract my target audience continued...

I attracted my target audibnce with bonus featuresinside the Dvd such as aextra videos and karaoke lyrics. For the educated on a viewer that knows about media institutions they will know that island records are responsible for most of the young upcoming and successful artists of today. Knowing that island records are involved in the production atracts the audince because=ecause ut they are already “bigging up” the product before viewing it of the institution.

Who would distribute my media product

• What institution would distribute my magazine?• During the decision making of the distributer of the media product i decided to choose a big name

brand because instantly the product would instantly gain recognition for being associated with a company with such a high status. I felt that it would be difficult for my media product to be successful if it was associated with an English label such as “star in the hood entertainment”. As well as that if it was a media product it would not receive the finance it needs to be successful.

• I believe that either island records or def jam records or EMI would distribute my media products as the actors would be signed to the video entertainment sector of those companies. Def jam recordings a multi- billion dollar price tag company has its a daughter company “ def jam comedy”. I believe that if my media product had a co distributer who are renowned for displaying good comedy it would get recognition and a boost.

• Emi would co distribute my product because they signed the band Queen and they have rights reserved to that song.

• Because Island records large and already have their own printing presses i think that they would be perfect to distribute my product. Island records deal with artists and producers such as the one featured in my video for example the lonely island. As well as that Island records are a versatile company dealing with artists from different genres and those who like to mix up different media products to make a new successful final product.