How effective is the combination of
your main products and ancillary
texts?
By Samuel Ibe-Igwe
When devising my horror trailer, my magazine and my horror poster I wanted to
create a similar link towards all three products that my audience can quickly
pick up and won’t need to instigate. The main link towards the three products is
the font used “Timeless Font” which links towards my trailer plot. Also the Font
has sharp edges at its corners which connotes that the genre of my horror
trailer is going to be a slasher/splatter. In all my three products I set the
antagonist as the main focus of all my products.
I believe that my prop the mask has being the integral link between three of my
products as the mask was what the antagonist used to hide his identity and kill
his victims. I achieved in portraying a common link in the horror products this is
to ensure the audience was able to establish that my product were of a horror
genre.
I believe the mask and the Church is representative of a horror genre for so many
reasons. Firstly the church provides a lot of religious conveyance which can bring
out the best plot and also the low key lighting is visible in my trailer which
intensifies the trailer, poster and the horror magazine. What is more, the church is
meant to be a place of worship and praise but if a church is a place of destruction
and disaster it can be portrayed as mysterious and disastrous. It is a mystery which
usually produces fear and worrying thoughts so I took it to my advantage, to also
darken it with a mask as well that was handmade by the antagonist to carry out his
killing spree.
Another way I tried to establish links between my main task and ancillary task was
through the use of my typography and color in both my poster, magazine and
trailer. I used the same typography for my horror trailer’s title, Demons within. I
implemented this so in future references I wanted my audience members to be able
to establish a common link between all of my products so it can be instantly
recognizable. I also wanted the audience to be able to link between the typography
and the horror genre in my products. For this, I used my typography of “Timeless
and Ring Bearer” which both had sharp cornered edges like a knife, connotes that
going to be a lot of blood and gore.
I believe that both of my ancillary task add a dimensional form of mystery and
suspense to my main horror task, which may provoke and be persuasive enough to
the audience to watch the film to understand and solve the mystery surrounding
the church and the mask, The fire extinguisher which the antagonist used to
brutally bash his victims brains in.
I believe the amalgamation of all the three media products is very effective in
attractive my target audience and believing that I used the right amount of horror
conventions to produce the audience a dysfunctional and unsettling experience
when watching my main horror task. Which in a future term they would make the
either purchase or view my media product as a way of diversion from their every
day life.
THANK YOU FOR VIEWING MY PRESENTATION
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